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From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

3 Weeks ago Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

6 Days ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

The Stephen King IT Factor: Mastering Narrative Power in PR

2 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns

1 Week ago Publicity

Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.

Valentine’s Day marketing anti-Valentine’s campaigns Seasonal marketing Valentine’s Day Audience-first campaigns

Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports

5 Days ago Marketing

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

South Africa agricultural export revenue SA record agricultural exports $15.1 billion South Africa US trade relations US demand decline for SA exports audience segmentation strategy

Violence, Desensitisation and the Media's New Reality

2 Weeks ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

2 Weeks ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

3 Weeks ago Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard

8 Hours ago Publicity

Venelize deLange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.

AXE experiential marketing campaign Gen Z out-of-home (OOH) Innovative OOH advertising examples 2026 Interactive bus stop advertising in Athens

Award-Winning Buy-Back Centre New Model for South Africa's Unemployment Crisis

7 Hours ago Publicity

In a country where nearly 32% of people remain unemployed, a pioneering initiative in Bellville, Cape Town, is proving that innovation and inclusion can create real economic and environmental change.

How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard

8 Hours ago Publicity

Venelize deLange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.

The Emotional Shift Reshaping Brand Strategy in 2026

8 Hours ago Marketing

The modern marketplace is louder than ever. Brands publish constantly, algorithms churn endlessly, and audiences are exposed to more messaging in a single day than previous generations encountered in a month. Yet despite this unprecedented volume, something essential is missing: emotional connection.

Type Directors Club Opens Call for Three Global Scholarships

12 Hours ago Media

The Type Directors Club, a typography organisation, has opened the call for applications for its three global student scholarship programmes.

Tetra Pak Southern Africa Reports Strong Progress on 2030 Recycling Goals

13 Hours ago Publicity

Tetra Pak Southern Africa has released its full-year 2025 sustainability results, reporting a 33% post-consumer carton collection rate and 31% recycling rate for Liquid Board Packaging (LBP) in South Africa.

Growth in Creativity Places Joe Public and its Clients at the Top of the 2025 Loeries Rankings

15 Hours ago Marketing

Joe Public has affirmed its position as one of Africa and the Middle East's creative agencies, sweeping the 2025 Loeries rankings with 11 Number One positions, a rare achievement that reflects both exceptional individual talent and sustained client success.

World Radio Day 2026: Why Radio's Muscle Matters More Than Ever

16 Hours ago Media

Each year, World Radio Day highlights why radio remains one of the most powerful and trusted media channels in the world. But heading into 2026, radio is no longer content to play a supporting role; it is expanding its capabilities and asserting its place at the centre of brand strategy, says Chief Revenue Officer, Eric D’Oliveira.

Digital Marketing Trends for 2026: What Small Businesses Need to Know

Yesterday Marketing

The latest digital marketing trends in 2026 have aimed to show how they can benefit small businessess and marketers alike.

Corona Cero Partners With Matt C. Smith on a Winter Olympics Contract

Yesterday Publicity

After leading Team South Africa into the Winter Olympic arena at the Opening Ceremony, cross-country skier Matt C. Smith has now turned his attention to the challenge that lies ahead: the demanding endurance events at the 2026 Winter Olympic Games.

ISFAP Welcomes Students as Universities Open, Reaffirming Support for the "Missing Middle" as Income Gaps Widen

Yesterday Publicity

As universities across South Africa open for the 2026 academic year this week, the Ikusasa Student Financial Aid Programme (ISFAP) has reaffirmed its commitment to supporting the country's "missing middle", students who do not qualify for traditional government funding yet cannot afford the full cost of university education on their own.