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PR pros, here’s why you should be more accountable

PR pros, here’s why you should be more accountable

Publicity

Taking accountability is an essential skill for PR practitioners to have. It plays a critical role in crisis recovery and in helping these individuals to regain the trust of consumers. So, PR pros, let's get more accountable.

 
Why PR pros should be more accountable
PR accountability
PR tips
public relations
benefits of being accountable
accountability
accountability in PR
accountability in public relations

Novation Consulting and 2Stories to host POPI Act event

Novation Consulting and 2Stories to host POPI Act event

Marketing

Novation Consulting and 2Stories have announced that the duo will be hosting an informative event that aims to unpack all things cookies, cats and POPI Act. This event is a collaboration between the rehabilitated lawyers from Novation Consulting and the content creators at 2Stories.

 
POPIA
Novation Consulting
2Stories
POPIA event
Novation Consulting partners with 2Stories
POPIA Business event

Edelman Africa appoints Karena Crerar as CEO

Edelman Africa appoints Karena Crerar as CEO

Publicity

Edelman, a global communications firm, has announced the appointment of Karena Crerar as the CEO of Edelman Africa. Crerar previously held the role of managing director at Edelman South Africa.

 
Edelman Africa
Karena Crerar
CEO
global communications firm
communications industry
Edelman South Africa
SABRE Awards

WayFillian’s Ben Krawchuk to judge at 2022 <i>New Gen Awards</i>

WayFillian’s Ben Krawchuk to judge at 2022 New Gen Awards

Marketing

WayFillian, a full-service brand, communications and digital marketing agency, has announced that Ben Krawchuk, its managing director, has been selected to judge the 2022 New Gen Social and Digital Media Awards. The awards are now in their 10th successive year and are celebrating a decade of success and visionary marketing.  

 
WayFillian
Ben Krawchuk
New Gen Social and Digital Media Awards
New Gen Awards
2022 New Gen Awards
digital marketing
marketing awards
social media awards
digital media awards

NBA Africa and KFC Africa announce their partnership

NBA Africa and KFC Africa announce their partnership

Marketing

NBA Africa has announced its partnership with KFC Africa. Through the partnership, the duo will launch co-branded product campaigns, limited-edition merchandise giveaways and limited-edition KFC and NBA promotions.

 
NBA Africa
KFC Africa
#KFCBalling
NBA and KFC partnership
SA basketball news
KFC Collaborations
KFC marketing campaigns

Children these days

Children these days

Marketing

Children are becoming more powerful and influential in the marketing industry than ever before, says Tasneem Cassim, junior strategist at Clockwork Media. Cassim adds that the new generations of children have grown up in a world with unlimited access to devices and technology. These generations are called Generation Z (Gen Z) and Generation Alpha (Gen Alpha).

 
Generation Z
Gen Z
Gen Alpha
Generation marketing
Tasneem Cassim
Clockwork Media
marketing for children

How word-of-mouth marketing has changed its gameplan but not its clout

How word-of-mouth marketing has changed its gameplan but not its clout

Marketing

With the public influence online being an atomic conduit of marketing, word-of-mouth marketing (WOMM) is no longer reserved for the offline arena, says Pieter Groenewald, CEO of Nfinity. Groenewald adds that digital integration has made online an adrenalised distribution channel that bullet-trains references, recommendations and reviews through communities and economies.

 
Marketing
word of mouth
word of mouth marketing
WOMM
online marketing
marketing strategies
marketing online
word of mouth marketing online
influencer

Discovery Invest announces retirement campaign

Discovery Invest announces retirement campaign

Marketing

Discovery Invest has launched a new campaign, which aims to inform people that they are never too young to start investing for retirement. According to the National Treasury, South Africans generally need more awareness of investments and savings in general.

 
Discovery
Invest Retirement campaign
marketing campaign
Discovery marketing campaign
Discovery investment

Facebook Community Accelerator programme announces region recipients

Facebook Community Accelerator programme announces region recipients

Social

The 2021 Facebook Community Accelerator programme has announced that it has come to a close with virtual demo days across nine regions. This initiative focuses on investing in people building communities. Leaders were given the opportunity to learn how to harness the power of their community to turn impactful ideas into action.

 
Facebook Community Accelerator
#SYNCareers
Facebook news
Facebook programmes
community programme
community development

Provantage Media Group launches Spaza Media<sub>™</sub>

Provantage Media Group launches Spaza Media

Marketing

PMG, through its brand activation agency, has announced the launch of Spaza Media™. According to the group, it is an impactful advertising solution designed to foster small enterprise development and job creation within township communities.

 
Provantage Media Group
Spaza Media
PMG
BBEEE initiatives
Spaza shop marketing
Spaza marketing
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