Media monitoring services are used by many brands. Businesses from all industries (and all sizes) have seen the value of it for reputation management, competitor analyses and proving return on investment. So, what are the industries that definitely need media monitoring services? The team at Newsclip media monitoring is here to shed some light.

The Effie Awards South Africa has announced its 2021 winners. The most effective marketing communications campaigns of the past year were announced on Thursday, 14 October at the gala event, which was held at The Galleria conference and event venue in Sandton. 

Skynamo, a South African sales tech provider, has announced that it has appointed integrated communications agency Hook, Line & Sinker. The appointment will see the brand's accelerated adoption of its field sales app and management platform to both local and global markets. 

LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), has partnered with Primedia Outdoor in the launch of a study. The initiative aims to enable detailed audience measurement across Primedia Outdoor's Digital Out-of-Home (DOOH) inventories in seven markets across Africa. 

The Epica Awards has announced that editor and entrepreneur Claire Beale will be the president of its 2021 jury. The online awards ceremony will take place on Thursday, 9 December and the entry period has now been extended until Friday, 22 October. 

The 2021 Smarties Awards has announced that the Pendoring e tjhunwa ke Hollard Awards will sponsor a new category. The Pendoring / SMARTIES Multilingual Marketing Efficiency Award will celebrate South African multilingual marketing campaigns, which produced using local insight and creativity, that achieve significant impact. 

Marketing with pet influencers on your brand's side can prove to be extremely beneficial. Why? Simple! Everyone loves to see content surrounding cute animals. And so, pet influencers are no longer limited to dogs and cats but can also have bunnies, frogs and even ferrets aboard.

Pint Size Media, an independent digital production and marketing agency, has announced that it has been retained by a startup company Clear Path Senior and Speciality Move Managers. The agency will represent them in a PR, marketing and social media management capacity. 

Brand storytelling and pop-culture are key ingredients in your content strategy. Furthermore, mixing them with your signature blend of industry knowledge creates a unique ‘just right for your audience’ feeling. Ready to find out how? media update’s Maryna Steyn is here with the recipe.

Fake news spreads faster than wildfire — and yet it can be so persuasive that readers won’t realise the deception until it’s too late. The results can cause damage to entire communities within minutes. But take heart! media update’s Talisa Carlson looks at how to deal with fake news like a pro.