PR pros know what journalists want, but do journalists even know what they want in return? media update’s Talisa Jansen van Rensburg takes a look at five things that PR pros want journalists to know.

Independent Media has launched a campaign with the aim to honour South African heritages. The campaign has been timeously launched to coincide with South Africa's national Heritage Day, which is on Tuesday, 24 September.

Johan Walters, DQ&A managing consultant and Leaderex CMO Summit speaker, discusses how owning your own MarTech and using data can help marketing professionals join the top 2% of European companies.

DUKE, together with the Heart and Stroke Foundation South Africa (HSFSA), says that they chose to focus on e-cigarettes or vaporisers (vapes) when generating awareness of the dangers around tobacco and vaping. The initiative was taken up due to the introduction of e-cigarettes that has seen an increase in teenagers addicted to nicotine.

Free publicity is a powerful tool — when used correctly, that is. And who doesn’t love free stuff? As a brand, you want to publicise your company without breaking the bank. media update’s Emma Beavon takes you through five ways you can generate FREE publicity...

Primedia Outdoor has announced that it recently launched its 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria. The Oworonshoki Expressway serves as the main link between the commercial capital of Lagos and the rest of Nigeria.

Social media shouldn’t just be used alongside your PR strategy, it should become one of your PR tools. Used correctly, it allows you to gain insight into your audience, your competitors and your industry as a whole.

Video Exchange Africa aims to explore the commercial models required to monetise content across digital Africa. The event will take place over three days and will be co-located with AfricaCom at the Cape Town International Convention Centre from Tuesday, 12 November to Thursday, 14 November.

Chris Hogg, Lotame's EMEA managing director, gives a breakdown of the dominating conversations that took place at DMEXCO, an annual trade fair for digital marketing and advertising. Hogg addresses third-party cookies, publishers' data, data quality and transparency:

A+E Networks Africa has announced its new slate of programming, including high impact international and local productions across all three of its brands — HISTORY, Lifetime and the Crime+Investigation (CI) channels — over the next six months.