Using emojis in your social media marketing strategy is a creative way to get on your consumers’ levels and make your brand sound more relatable. Not only are they universal — meaning your messaging speaks to audiences of all languages — they’re also a lot of fun!

The way audiences want to consume content is always changing. This is because as technology evolves, consumers have new and convenient ways to interact with content. media update’s Talisa Jansen van Rensburg walks you through five of the top content consumption trends to look out for in 2020.

The AI Media Group, organisers of AI Expo Africa, has announced that Neil Sahota, IBM master inventor and United Nations artificial intelligence advisor, will speak at AI Expo Africa 2020.

WE Communications (WE), a leading global communications firm, has announced two leadership changes in its African operation. Sarah Gooding has been appointed as managing director of WE South Africa and James Wilson has been appointed as the managing director of WE's Africa Network. 

The Red Dot Award: Brands & Communication Design commences on Monday, 24 February. Designers, agencies and companies are encouraged to enter before Friday, 5 June. Applicants will stand a chance to win over the jury with ideas and creative solutions in the Brands and Communication Design categories.

BusinessTech has announced the promotion of its journalist Ryan Brothwell to the position of senior journalist.

At the end of 2019, SPARK Media and Caxton commissioned Lumen to utilise its eye-tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. SPARK Media has announced that the results of this research will be released in early March.

MyBroadband has announced that it has promoted senior journalist Jamie McKane to the position of deputy editor.

Primedia Outdoor has celebrated Valentine's Day with its '#PrimediaBigLove' campaign. The campaign invited the public to send their loved ones a love message on Twitter or Facebook, which would then be flighted instantaneously onto Primedia Outdoor's roadside and mall digital screens nationally.

After two successful seasons, Pop Up Party has returned to Cartoon Network's channel. Premiering as part of a unique Cartoon Network dance-themed stunt called Let’s Dance, the new videos will showcase dances with Afro dance styles. The videos are, according to the channel, "perfectly infused with African culture and trends".