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Five industries that cannot go without media monitoring

Five industries that cannot go without media monitoring

Media

Media monitoring services are used by many brands. Businesses from all industries (and all sizes) have seen the value of it for reputation management, competitor analyses and proving return on investment. So, what are the industries that definitely need media monitoring services? The team at Newsclip media monitoring is here to shed some light.

 
Media Monitoring
Brands
Brand tracking
reputation management
competitor analyses
ROI

2021 <i>Effie Awards</i> South Africa winners announced

2021 Effie Awards South Africa winners announced

Marketing

The Effie Awards South Africa has announced its 2021 winners. The most effective marketing communications campaigns of the past year were announced on Thursday, 14 October at the gala event, which was held at The Galleria conference and event venue in Sandton. 

 
Effie Awards
2021
Effie Awards
Effie Awards winners
Effie Awards South Africa
The Galleria conference
Sandton events
awards 2021
marketing awrads
2021 marketing awrads

Skynamo appoints Hook, Line & Sinker Communications

Skynamo appoints Hook, Line & Sinker Communications

Publicity

Skynamo, a South African sales tech provider, has announced that it has appointed integrated communications agency Hook, Line & Sinker. The appointment will see the brand's accelerated adoption of its field sales app and management platform to both local and global markets. 

 
Skynamo
Hook
Line & Sinker Communications
sales tech provider
integrated communications
sales app
public relations news
PR news
public relations SA

LMX and Primedia Outdoor to measure audiences across seven African markets

LMX and Primedia Outdoor to measure audiences across seven African markets

Marketing

LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), has partnered with Primedia Outdoor in the launch of a study. The initiative aims to enable detailed audience measurement across Primedia Outdoor's Digital Out-of-Home (DOOH) inventories in seven markets across Africa. 

 
Primedia Outdoor
LMX
African audiences
marketing audiences in Africa
Out-of-Home marketing
OOH media solutions
ad-tech providers
DOOH

Claire Beale joins 2021 <i>Epica Awards</i> jury as president

Claire Beale joins 2021 Epica Awards jury as president

Marketing

The Epica Awards has announced that editor and entrepreneur Claire Beale will be the president of its 2021 jury. The online awards ceremony will take place on Thursday, 9 December and the entry period has now been extended until Friday, 22 October. 

 
2021 Epica Awards
Epica awards jury
Epica awards jury president
South African marketing awards 2021
Top marketing awards 2020 SA
marketing award

<i>Pendoring</i> sponsors category in 2021 <i>Smarties Awards</i>

Pendoring sponsors category in 2021 Smarties Awards

Marketing

The 2021 Smarties Awards has announced that the Pendoring e tjhunwa ke Hollard Awards will sponsor a new category. The Pendoring / SMARTIES Multilingual Marketing Efficiency Award will celebrate South African multilingual marketing campaigns, which produced using local insight and creativity, that achieve significant impact. 

 
Smarties Awards 2021
Smarties Awards categories 2020
Smarties Awards pendorign category
Smarties Awards marketing awards
SA Smarties Awards

Marketing with pet influencers 101: A Q&A with Justin Kline

Marketing with pet influencers 101: A Q&A with Justin Kline

Marketing

Marketing with pet influencers on your brand's side can prove to be extremely beneficial. Why? Simple! Everyone loves to see content surrounding cute animals. And so, pet influencers are no longer limited to dogs and cats but can also have bunnies, frogs and even ferrets aboard.

 
Marketing
Marketing with pet influencers
Fur parents
Pet parents
Pets
Marketing
Influencers
Cat influencers
Dog influencers

Pint Size Media appointed by Clear Path Senior and Speciality Move Managers

Pint Size Media appointed by Clear Path Senior and Speciality Move Managers

Marketing

Pint Size Media, an independent digital production and marketing agency, has announced that it has been retained by a startup company Clear Path Senior and Speciality Move Managers. The agency will represent them in a PR, marketing and social media management capacity. 

 
Pint Size Media
PR
marketing
social media
senior move managers
moving managers
Clear Path Senior
Speciality Move Managers

Finding the sweet spot between brand storytelling, culture and industry

Finding the sweet spot between brand storytelling, culture and industry

Marketing

Brand storytelling and pop-culture are key ingredients in your content strategy. Furthermore, mixing them with your signature blend of industry knowledge creates a unique ‘just right for your audience’ feeling. Ready to find out how? media update’s Maryna Steyn is here with the recipe.

 
Brand storytelling
pop culture and brand storytelling
pop culture content strategy
content strategy
storytelling
culture in storytelling
pop culture in storytelling
culture in marketing
pop culture in marketing
content strategy best practice

Three ways to deal with fake news [Infographic]

Three ways to deal with fake news [Infographic]

Media

Fake news spreads faster than wildfire — and yet it can be so persuasive that readers won’t realise the deception until it’s too late. The results can cause damage to entire communities within minutes. But take heart! media update’s Talisa Carlson looks at how to deal with fake news like a pro.

 
Fake news
Deal with fake news
Dealing with fake news
Spot fake news
Fake news on social media
Report fake news
Fake news South Africa
Identify fake news
Fake news social media
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