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Boomtown enhances its digital service offering

Boomtown enhances its digital service offering

Marketing

Boomtown has announced that it has enhanced its digital service offering to ensure a 'digital first' mindset across the business and for its clients. The agency has also announced various appointments that have led to the creation of an all-women digital department, which is a first for the agency.  

 
Boomtown agency
Digital offering services 2020 SA 2020
Digital services offerings
All-women digital teams SA Digital agencies South Africa
Female digital agencies

Jack Daniel's launches its first global campaign

Jack Daniel's launches its first global campaign

Marketing

Jack Daniel's has announced that it is introducing its first global creative campaign, 'Make it Count'. The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it. 

 
Jack Daniels
Jack Daniel's global campaign 2020
Make it count jack daniels campaign 2020
global creative campaigns 2020
Jack Daniel campaigns

Three brands that got email marketing right

Three brands that got email marketing right

Marketing

Email marketing has emerged as a popular and effective tool that marketers can leverage to grow their business. Given its efficiency, many brands are jumping on this bandwagon. But in order for this tool to really work for your brand, you will have to have an effective email marketing strategy in order to  stand out.

 
Email marketing
email marketing tips
email marketing examples
email marketing strategy
ROI strategies for brands

The Lime Envelope launches its new SME offering

The Lime Envelope launches its new SME offering

Publicity

The Lime Envelope has announced that it is launching a specialised new service to bring out the best in SMEs. The agency's SME 'PR in a Box' solution aims to offer smaller businesses an affordable six-month campaign that is strategically geared at getting maximum exposure in the COVID-19 economy.

 
The Lime Envelope 2020
Public relations agencies South Africa
PR agencies offerings 2020
SME PR services2020
The Lime Envelope's SME 'PR in a Box' solution

RIC Consulting celebrates its Qlik Analytics Tour

RIC Consulting celebrates its Qlik Analytics Tour

Marketing

RIC Consulting has announced that its Qlik Analytics Tour was a success. The event was held online at the Emperor's Palace on Thursday, 17 September and was hosted by RIC Consulting team. Delegates at the event explored the latest and most advanced approaches in data analytics with sessions from RIC's Qlik experts, customer case studies and local partners. 

 
RIC Consulting
Qlik Analytics Tour
AI technology 2020
Augmented analytics
actionable business intelligence
approaches in data analytics

EF-Active partners with JP and Sue Duminy for its new campaign

EF-Active partners with JP and Sue Duminy for its new campaign

Marketing

EF-Active has announced that it has partnered Jean-Paul (JP) and Sue Duminy in its new campaign, 'Protecting Our Family'. The campaigns falls in line with EF-Active's goal to amplify its reach and positive impact on society. 

 
EF-Active 2020
EF-Active campaigns
EF-Active billboards
JP and Sue Duminy campaign 2020
OOH campaigns SA 2020
Protecting Our Family' campaign SA

Three types of video content your audience wants to see

Three types of video content your audience wants to see

Media

In 2020, video content still reigns supreme, and will continue to do so going forward. Whether it’s because of how accessible this medium is on the go, or because of how much information is jam packed into a short clip, it is clear that consumers cannot get enough of video.

 
Video content
video content ideas
types of video styles
types of videos for businesses

<i>Jacaranda FM's</i> Renaldo Schwarp wins at 2020 <i>Rector’s Awards</i>

Jacaranda FM's Renaldo Schwarp wins at 2020 Rector’s Awards

Media

Renaldo Schwarp, a radio and television presenter and filmmaker, has been awarded the 2020 SRC Award for Exceptional Achievement by an SU Alumnus at the Stellenbosch University's Rector’s Awards for Excellent Achievement. The alumnus award honours a member of the alumni community who has consistently gone above and beyond the call of duty.

 
Jacaranda FM
Renaldo Schwarp radio presenter
Top radio presenters SA 2020
Rector’s Awards for Excellent Achievement
Media awards SA 2020
Media award winners

'Tickle Me Pink for Tourism' campaign expanded

'Tickle Me Pink for Tourism' campaign expanded

Publicity

The Pink Loerie Mardi Gras and Arts Festival has announced the expansion of its 'Tickle Me Pink for Tourism — Eat, Drink, Sleep, Love and Laugh' campaign. The campaign aims to raise funds for local charities. 

 
Pink Loerie Mardi Gras and Arts Festival 2020
Art Festival SA 2020
Campaigns for charities South Africa
Pink Loerie Mardi Gras festival charity work
Charity initiatives 2020

There is need to amplify the customer experience

There is need to amplify the customer experience

Marketing

Businesses may have previously ignored or placed less importance on customer experience (CX) but now they have no choice but to make it a key element in their business strategies, says George Bourdos, CX specialist and owner of VBN Consultants.

 
Amplifying customer experience
the value of CX in business
The benefits of customer experience 2020
Business strategies 2020
CX strategies 2020
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