Infographic: Perfecting the formula for using emojis in social media marketing

Infographic: Perfecting the formula for using emojis in social media marketing

Marketing

Using emojis in your social media marketing strategy is a creative way to get on your consumers’ levels and make your brand sound more relatable. Not only are they universal — meaning your messaging speaks to audiences of all languages — they’re also a lot of fun!

 
Emojis in social media marketing
emoji marketing
social media marketing 2020
infographic

Infographic: Five content consumption trends to look out for in 2020

Infographic: Five content consumption trends to look out for in 2020

Media

The way audiences want to consume content is always changing. This is because as technology evolves, consumers have new and convenient ways to interact with content. media update’s Talisa Jansen van Rensburg walks you through five of the top content consumption trends to look out for in 2020.

 
Content consumption trends
2020 content consumption
consumers engage with content

Neil Sahota to speak at the 2020 <i>AI Expo Africa</i>

Neil Sahota to speak at the 2020 AI Expo Africa

Media

The AI Media Group, organisers of AI Expo Africa, has announced that Neil Sahota, IBM master inventor and United Nations artificial intelligence advisor, will speak at AI Expo Africa 2020.

 
2020 AI Expo Africa speakers
AI expos in South Africa 2020
Artificial Intelligence events Africa 2020
AI Expo 2020 speaker line-up

WE Communications welcomes its new managing directors

WE Communications welcomes its new managing directors

Marketing

WE Communications (WE), a leading global communications firm, has announced two leadership changes in its African operation. Sarah Gooding has been appointed as managing director of WE South Africa and James Wilson has been appointed as the managing director of WE's Africa Network. 

 
WE Communications appointments in Africa 2020
Communications and marketing agencies in SA and Africa
PR and Marketing in SA 2020

The <i>Red Dot Award</i> calls for entries

The Red Dot Award calls for entries

Marketing

The Red Dot Award: Brands & Communication Design commences on Monday, 24 February. Designers, agencies and companies are encouraged to enter before Friday, 5 June. Applicants will stand a chance to win over the jury with ideas and creative solutions in the Brands and Communication Design categories.

 
2020 Red Dot Awards dates
Red Dot Award: Brands & Communication Design 2020
Marketing International awards 2020
Best marketing awards to enter in 2020

<i>BusinessTech</i> promotes Ryan Brothwell to senior journalist

BusinessTech promotes Ryan Brothwell to senior journalist

Media

BusinessTech has announced the promotion of its journalist Ryan Brothwell to the position of senior journalist.

 
BusinessTech editorial 2020
Ryan Brothwell BusinessTech 2020 SA
Journalist appointments in SA 2020

SPARK Media to release its eye-tracking study results in March

SPARK Media to release its eye-tracking study results in March

Media

At the end of 2019, SPARK Media and Caxton commissioned Lumen to utilise its eye-tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. SPARK Media has announced that the results of this research will be released in early March.

 
Media Industry SA trends and predictions 2020
Lumen eye-tracking study 2020
Media industry currency predictions 2020

<i>MyBroadband</i> promotes Jamie McKane to deputy editor

MyBroadband promotes Jamie McKane to deputy editor

Media

MyBroadband has announced that it has promoted senior journalist Jamie McKane to the position of deputy editor.

 
MyBroadband appointments
Deputy editor appointments 2020
Jamie McKane deputy editor 2020 SA

Primedia Outdoor celebrates its Valentine's Day campiagn

Primedia Outdoor celebrates its Valentine's Day campiagn

Marketing

Primedia Outdoor has celebrated Valentine's Day with its '#PrimediaBigLove' campaign. The campaign invited the public to send their loved ones a love message on Twitter or Facebook, which would then be flighted instantaneously onto Primedia Outdoor's roadside and mall digital screens nationally.

 
Primedia Outdoor Valentine's card campaign 2020
Valentine's cards for Valentine's day campaigns
South Afican DOOH campaigns 2020
DOOH Valentines campaign

<i>Pop Up Party</i> returns to Cartoon Network

Pop Up Party returns to Cartoon Network

Media

After two successful seasons, Pop Up Party has returned to Cartoon Network's channel. Premiering as part of a unique Cartoon Network dance-themed stunt called Let’s Dance, the new videos will showcase dances with Afro dance styles. The videos are, according to the channel, "perfectly infused with African culture and trends".

 
Cartoon Network Pop Up Party videos 2020
Kenyan dancers Cartoon Network Videos 2020
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