THE Glenlivet Whisky to stage a brand takeover of <i>Business Day</i>

THE Glenlivet Whisky to stage a brand takeover of Business Day

Marketing
On Thursday, 2 May, in what will be a first for Business Day, THE Glenlivet Whisky will stage a brand takeover of the daily paper’s front page in celebration of the newspaper’s 34th birthday.
 
THE Glenlivet Whisky
Business Day
brand takeover 2019
Publicis Machine

#MomentOfTruth: Stripping away marketing

#MomentOfTruth: Stripping away marketing

Marketing
How do you solve a problem like… marketing? Andy Rice, marketer at large, suggests that we start by stripping away all the unnecessary things from the industry. media update’s Aisling McCarthy shares Rice’s insights from the IMC Conference on Thursday, 14 March.
 
Strip away marketing
marketing truths
Andy Rice

Education is on Facebook users’ minds as SA prepares for elections

Education is on Facebook users’ minds as SA prepares for elections

Social
Facebook has revealed the most talked about subjects and topics of conversation on its platform with regards to the upcoming South Africa elections. The country is set to vote on Wednesday, 8 May 2019.
 
Facebook Africa
Education on Facebook
South African elections 2019
Facebook topics 2019

Boomtown welcomes Eastern Cape Parks and Tourism Agency

Boomtown welcomes Eastern Cape Parks and Tourism Agency

Marketing
Boomtown has been appointed by the Eastern Cape Parks and Tourism Agency (ECPTA) as its media planning and buying partner.
 
Boomtown
Eastern Cape Parks and Tourism Agency
ECPTA partnership

Voting opens for the 2019 <i>MOST Awards</i>

Voting opens for the 2019 MOST Awards

Media
The MOST Awards aims to motivate media owners and media agencies to improve their businesses through service performance. Media agency employees are invited to rate the performance of the media owner sales teams with whom they have frequent contact, and vice versa.
 
MOST Awards 2019
media industry awards
media awards South Africa

A guide to finding the most popular South African hashtags

A guide to finding the most popular South African hashtags

Social
In essence, every fresh trend that comes along is a new opportunity for the enterprising public relations worker to promote whatever it is they can fit into the trending concept — and hashtags tend to be key, says Kayleigh Alexandra, a writer at MicroStartups.
 
Popular South African hashtags
hashtags South Africa
social media guide South Africa 2019
MicroStartups

What to expect at <i>Madex</i> 2019

What to expect at Madex 2019

Marketing
More than 40 topics will be discussed at Madex 2019, which takes place from Wednesday, 5 June to Friday, 6 June at the Sandton Convention Centre. The event is free to all ticket holders of the show and, due to the enormous and growing popularity at past Madex events, seating at the two seminar theatres has been expanded this year.
 
Madex 2019
Specialised Exhibitions Montgomery
marketing expo 2019

Six mistakes you’re making when distributing your content

Six mistakes you’re making when distributing your content

Media
You’ve spent countless hours creating the perfect content, but it just isn’t yielding the results you thought it would. So, what went wrong? media update’s Aisling McCarthy discusses six of the mistakes that you might be making when distributing your content.
 
Content distribution mistakes
content distribution
distributing content

Tiso Blackstar achieves more than a million UBs and two million pageviews

Tiso Blackstar achieves more than a million UBs and two million pageviews

Media
Tiso Blackstar Group recently established an internal content creation team to specialise in attracting readers through highly engaging content without creating meaningless clickbait articles.
 
Tiso Blackstar Group
content creation
clickbait articles
unique browsers
pageviews

Four steps to transforming your digital communications strategy

Four steps to transforming your digital communications strategy

Marketing

The digital age demands a new kind of communications leader, says Ronelle Bester, owner, Red Ribbon Communications. She says it seems 2019 will (finally) be the year of communications transformation needed for sustainable change and long-term success — so what should you focus on?

 
Digital communication strategy 2019
digital transformation
communication strategies 2019
Red Ribbon Communications
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