Infographic: Five things PR pros want journalists to know

Infographic: Five things PR pros want journalists to know

Publicity

PR pros know what journalists want, but do journalists even know what they want in return? media update’s Talisa Jansen van Rensburg takes a look at five things that PR pros want journalists to know.

 
PR Professionals
PR and Journalism
5 Things PRs want Journalists to know

Independant Media celebrates Heritage Day with a new campaign

Independant Media celebrates Heritage Day with a new campaign

Media

Independent Media has launched a campaign with the aim to honour South African heritages. The campaign has been timeously launched to coincide with South Africa's national Heritage Day, which is on Tuesday, 24 September.

 
South Africa Heritage Day
#AllAfricanHeritageDay
African heritages

How data can help CMOs reach Google's elusive 'multi-moment'

How data can help CMOs reach Google's elusive 'multi-moment'

Marketing

Johan Walters, DQ&A managing consultant and Leaderex CMO Summit speaker, discusses how owning your own MarTech and using data can help marketing professionals join the top 2% of European companies.

 
CMOs
Mar Tech
customer behaviour
customer's purchasing behaviour
marketing technology platforms

DUKE and HSFSA celebrate the success of their 'Fake News' campaign

DUKE and HSFSA celebrate the success of their 'Fake News' campaign

Publicity

DUKE, together with the Heart and Stroke Foundation South Africa (HSFSA), says that they chose to focus on e-cigarettes or vaporisers (vapes) when generating awareness of the dangers around tobacco and vaping. The initiative was taken up due to the introduction of e-cigarettes that has seen an increase in teenagers addicted to nicotine.

 
DUKE
HSFSA
The Heart and Stroke Foundation South Africa
e-cigarettes
vapes

Five ways to generate free publicity for your brand

Five ways to generate free publicity for your brand

Publicity

Free publicity is a powerful tool — when used correctly, that is. And who doesn’t love free stuff? As a brand, you want to publicise your company without breaking the bank. media update’s Emma Beavon takes you through five ways you can generate FREE publicity...

 
How to generate free publicity
Free publicity
Public relations

Primedia Outdoor launches its new roadside LED in Lagos

Primedia Outdoor launches its new roadside LED in Lagos

Media

Primedia Outdoor has announced that it recently launched its 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria. The Oworonshoki Expressway serves as the main link between the commercial capital of Lagos and the rest of Nigeria.

 
Primedia Outdoor
roadside OOH advertising
Oworonshoki Expressway
South African outdoor advertising

Infographic: Five ways to use social media as a PR tool

Infographic: Five ways to use social media as a PR tool

Publicity

Social media shouldn’t just be used alongside your PR strategy, it should become one of your PR tools. Used correctly, it allows you to gain insight into your audience, your competitors and your industry as a whole.

 
Social media as a PR tool
Social media for PR
PR tools

Video Exchange Africa announces its new line-up

Video Exchange Africa announces its new line-up

Media

Video Exchange Africa aims to explore the commercial models required to monetise content across digital Africa. The event will take place over three days and will be co-located with AfricaCom at the Cape Town International Convention Centre from Tuesday, 12 November to Thursday, 14 November.

 
Video Exchange Africa
#AfricaCom
monetising content
African OTT

What went down at DMEXCO 2019

What went down at DMEXCO 2019

Marketing

Chris Hogg, Lotame's EMEA managing director, gives a breakdown of the dominating conversations that took place at DMEXCO, an annual trade fair for digital marketing and advertising. Hogg addresses third-party cookies, publishers' data, data quality and transparency:

 
DMEXCO
third-party cookies
publisher's data
data quality

A+E Networks<sup>®</sup> Africa announces upcoming content

A+E Networks® Africa announces upcoming content

Media

A+E Networks Africa has announced its new slate of programming, including high impact international and local productions across all three of its brands — HISTORY, Lifetime and the Crime+Investigation (CI) channels — over the next six months.

 
A+E Networks
HISTORY
Lifetime
Crime+Investigation
0
0
 

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