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Terena le Roux announces the launch of a new magazine

Terena le Roux announces the launch of a new magazine

Media

Media industry stalwart Terena le Roux has announced the launch of a new magazine. Set to be published in both Afrikaans and English, the magazine, titled Joernaal / Journal, is geared towards 40+ readership, a market le Roux says is under catered for given the buying power of this demographic. 

 
Terena le Roux
new magazine South Africa
Afrikaans magazine
English magazine
Joernaal magazine
Journal magazine
Media24

Brand / agency co-creation: Are two heads better than one?

Brand / agency co-creation: Are two heads better than one?

Marketing

There is a new type of consumer wooed by an unsurpassed customer experience (CX) that is changing the game for brands worldwide, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that from personalised viewing choices to real-time feedback on trips, brands live in a world where 'instant' is no longer a novelty; seamless transition from tablet to smartphone to desktop is now expectation.

 
Brand partnerships
CX trends and predictions
Customer experience 2020
Customer expectations 2020

The future of packaging post COVID-19

The future of packaging post COVID-19

Marketing

2020 has been full of changes and the world is a very different place from what it was a year ago today, says Raymond Dube, Nampak Liquid Carton's managing director. Dube says that these disruptions within our lives have also affected businesses, and with the world still anticipating a cure for COVID-19, we need to remain cautious and consider the future of the packaging industry. 

 
The future of packaging
Packaging trends SA 2020
COVID-19 packaging
Safe packaging trends 2020
Retailer packaging
Packaging studies and stats

<i>Careers</i> magazine appoints Gugulethu Mhlungu

Careers magazine appoints Gugulethu Mhlungu

Marketing

Careers magazine has announced that award-winning journalist Gugulethu Mhlungu, popularly known as 'Gugs', is the newly appointed editor of Careers magazine. The appointment was effective as of Sunday, 1 November 2020. 

 
Careers magazine
Magazine news SA 2020
Editorial appointments 2020
South African media industry
Media industry news

Three legal affairs that PR pros need to know about

Three legal affairs that PR pros need to know about

Publicity

Legal affairs have a heavy influence in public relations, helping both client and agency run things smoothly from start to finish! media update’s Nakedi Phala takes a look at the fine line dividing legal aspects that PR professionals should definitely pay attention to. 

 
PR legalities
PR law and ethics
copyright law
invasion of privacy
Professionalism in PR

<i>5FM</i> launches new campaign in support of The 1000 Women Trust

5FM launches new campaign in support of The 1000 Women Trust

Media

5FM has announced that it has launched an on-air and digital campaign in support of The 1000 Women Trust. The initiative urges people to speak to young boys about consent and behaviour that may affect the way they treat and view women. 

 
5FM radio station
Radio station campaigns 2020
Campaigns about women 2020
South African campaigns 2020
The 1000 Women Trust

BrandTruth relaunches as Valiant

BrandTruth relaunches as Valiant

Marketing

BrandTruth, a 51% black female-owned digital-first agency, and its partners have reshaped the newly named company with more services to help their clients across Africa grow and to deliver business results. 

 
BrandTRuth
Valiant marketing agency
Digital agency 2020
SA digital agency 2020
Black-owned digital agencies

Is Black Friday even relevant in 2020?

Is Black Friday even relevant in 2020?

Marketing

2020 has seen consumers saving their cash, hoping to grab a bargain, and companies dealing with a tough financial year in terms of moving unwanted stock and a decline in almost all verticals since March, says Zanthé Agrela, new business manager at Arc Interactive. Agrela considers the relevance of Black Friday in 2020 in light of these circumstances. 

 
Black Friday
Black Friday 2020
Customer behaviour stats 2020
Black Friday customer behavior 2020
Buying behaviour Black Friday 2020
Black Friday 2020

Wheel Well celebrates its success

Wheel Well celebrates its success

Publicity

Wheel Well's office, storage and repair shop located in Randburg, has announced that it now has the capacity to process and distribute 200 child car seats a month. Parents offer any donation they can afford and their children are fitted with the right car seat that is comfortable and offers maximum protection.

 
Wheel Well
Car seat initiatives 2020
Care seats for children
Drives for car seats for children 2020
Car seats donations
Car seats 2020

Esprit South Africa launches its '#OwnYourSpace' campaign

Esprit South Africa launches its '#OwnYourSpace' campaign

Marketing

Esprit has announced that it has launched a new campaign with the aim to take a stand on social distancing. The campaign, titled '#OwnYourSpace', calls on the brand's consumers to stand with it. 

 
Esprit South Africa
Esprit South Africa campaign 2020
Social distancing campaigns
COVID-19 campaigns 2020
'#OwnYourSpace' campaign
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