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Dos and don’ts of cause-related publicity

Dos and don’ts of cause-related publicity

Publicity

Cause-related publicity can be extremely beneficial to the reputation of any brand. However, when cause-related publicity backfires, it can be detrimental to a brand's image. We've simplified the dos and don'ts for PR pros looking to get into cause-related publicity — it's all here in this five-minute read.

 
Cause marketing
Public relations
Cause-related publicity
Social issues
Corporate social investment
CSI
Corporate social responsibility
CSR
What is cause marketing in public relations
How to get into cause marketing
Choosing your cause in publicity
What is cause marketing
Cause marketing 101
Cause marketing in PR

How the media apocalypse is forcing PR and marketing to reinvent themselves

How the media apocalypse is forcing PR and marketing to reinvent themselves

Publicity

Newsrooms are diminished, and so has the power of the pen, says Adam Hunter, head honcho at Hook, Line & Sinker (HLS). Hunter adds that the media world is under threat across the world while the PR and marketing industries are duty-bound to help journalists fill the knowledge gap. We must — and can — do better. 

 
How the media apocalypse is forcing PR and marketing to reinvent themselves
Media apocalypse
PR
PR and marketing
Reinventing PR
Reinventing marketing

Avatar appointed by Unilever for Robertsons Spices account

Avatar appointed by Unilever for Robertsons Spices account

Marketing

Avatar, a leading full-service marketing agency, has announced that it has been awarded the Robertsons Spices account as its strategic and creative lead agency. This partnership marks a new chapter in the collaboration between two powerhouses committed to innovation, creativity and excellence in the culinary and marketing industries.

 
Avatar appointed by Unilever for Robertsons Spices account
Avatar
Avatar agency
Strategic and creative lead agency
lead agency
Creative lead

The power of podcasting: Why you should turn your passion into a podcasting business

The power of podcasting: Why you should turn your passion into a podcasting business

Media

In today's digital age, storytelling has found a new and vibrant platform through podcasting, says Nicolas Regisford, director of SA Podcast and Music Festival. I've witnessed firsthand the explosive growth of this industry, particularly in South Africa, Regisford adds.

 
The power of podcasting: why you should turn your passion into a podcasting business
Power of podcasting
Podcasting
Podcasts
Podcast
Podcasters
Podcasting business
Podcast business in SA
Podcast industry
Podcast industry in SA
SA podcasts
Podcasting in SA
Content creators
Reach and influence
Monetisation potential
Creative freedom
Nicolas Regisford
Director of SA Podcast and Music Festival
SA Podcast and Music Festival

TBWA\Hunt Lascaris wins at <i>D&AD Awards</i>

TBWA\Hunt Lascaris wins at D&AD Awards

Marketing

TBWA\Hunt Lascaris has announced that it is 2024's most awarded South African agency at the showcase for commercial creativity. TBWA\Hunt Lascaris won a clutch of Pencils at the D&AD Awards, which are deemed to be the world's most prestigious benchmark for commercial creativity.

 
TBWA\Hunt Lascaris wins at D&AD Awards
TBWA\Hunt Lascaris
D&AD Awards
Pencil awards
Commercial
Commercial creativity
South African agency

Stratitude teams up with Fyr

Stratitude teams up with Fyr

Marketing

Stratitude, a leading full-service agency, has announced its strategic partnership with Fyr, a platform designed to transform data into actionable insights. This collaboration marks a significant step forward in Stratitude's mission to deliver unparalleled value and results to the marketing sector across the African market.

 
Stratitude teams up with Fyr
Srtatitude
Fyr
Elevate digital marketing solutions in Africa
Elevate digital marketing
Digital marketing
Digital marketing in Africa
Full-service agency
Marketing sector

Location Bank partners with Apple

Location Bank partners with Apple

Marketing

African martech company Location Bank has announced its full integration with Apple Business Connect (ABC). The integration marks the first of its kind in South Africa,, allowing businesses to finally access the Apple audience (16%) locally. 

 
Location Bank partners with Apple
Location Bank
Apple
Martech
Apple Business Connect
ABC
Apple South Africa
Apple audience
Martech company
African martech company

Amazon's arrival: a double-edged sword for SA brands

Amazon's arrival: a double-edged sword for SA brands

Marketing

The long-awaited launch of Amazon.co.za is a watershed moment for South African businesses, brimming with potential for increased market reach, brand elevation and credibility through association, says Stephen Lloyd, Amazon senior strategist at RT7Digital, an SA-based Amazon specialist full-service marketing agency. 

 
Amazon's arrival: a double-edged sword for SA brands
Amazon
Amazon SA
South African brands
South African businesses
Market reach
Brand elevation
Brand credibility
E-commerce landscape
Data-driven insights
Develop and expand a brand on Amazon
Brand strategy
Amazon retail
Blueprint for Amazon retail-readiness
Stephen Lloyd
RT7Digital
SA-based Amazon marketing agency

AAXO: Education and skills development essential to Africa’s MICE sector

AAXO: Education and skills development essential to Africa’s MICE sector

Publicity

The Association of African Exhibition Organisers (AAXO) has announced that the Assembly of Heads of State and Government of the African Union (AU) has declared 2024 as the Year of Education, calling on governments across Africa to accelerate progress towards achieving Sustainable Development Goal 4 (SDG4).

 
AAXO: Education and skills development essential to Africa’s MICE sector
AAXO
Association of African Exhibition Organisers
Year of Education
Education
Skills development
Africa's MICS sector
MICE
Meetings
Incentives
Conferences and Exhibitions sector
Education in Africa
Skills development in Africa
Learning opportunities for everyone

Sappi announces <i>Karkloof Classic Trails Festival</i> supports Trails Programme

Sappi announces Karkloof Classic Trails Festival supports Trails Programme

Publicity

Sappi has announced the Sappi Karkloof Classic Trails Festival took place from Friday, 24 May to Sunday, 26 May. Sappi and the Karkloof Club welcomed riders and runners to participate in the Sappi Karkloof Classic and enjoy the event. 

 
Sappi announces Karkloof Classic Trails Festival supports Trails Programme
Sappi Karkloof Classic: building a lasting legacy
Sappi
Karkloof Club
Sappi Karkloof Classic Trails Festival
Sappi Karkloof Classic
Sappi Trails Programme
Sappi and Karkloof Club partnership
Sappi trails development
Positive social impact
Investing in trails
Building and developing trails
Development in the Karkloof
Trails in Karkloof
Running trails
Bike trails
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