Visual content and storytelling on Instagram: A Q&A with Shawn Ogulu

Visual content and storytelling are the key pillars that set your brand apart on Instagram. But how do you get started? Do not fret! media update's Talisa Jansen van Rensburg spoke to Shawn Ogulu, a photographer and branded content creator, to gather all the insights you need.

How to be the perfect PR squad: Lessons from The A-Team

A great public relations team is made up of all sorts of different characters, much like the classic television series The A-Team. Each squad member brings unique skills to the table, and there’s a lot that PR professionals can learn from them. Eager to learn more? Then read on!

How to improve your SEO writing

Writing SEO-friendly content increases the likelihood of your work reaching more people — and who wouldn’t want that? With that said, perfecting this style of writing takes time and a lot of practice. Luckily, we’re here to simplify the process for you!

What are ‘momfluencers’ and why should you care?

‘Momfluencers’? What on earth are those? Well, despite raking in all the Likes, shares and comments on social media, these individuals also live the traditional ‘mom life’. From stay-at-home to ‘super moms’, these influencers show how to do it all.

How to become a stellar copywriter

Being a steller copywriter takes discipline and a lot of creativity if you want to produce better copy than the previous time. So, how can you take your writing from ‘drab’ to ‘fab’? media update’s Nakedi Phala dives in.

Baby Boomers, here's how you can approach influencers

Word on the street is that Baby Boomers don’t trust social media influencers, and although this may be true, there is still a way for this generation to reach these individuals. Boomers, you’ve got the knowledge, experience and business acumen — now it’s just time to take on a different approach.

The spin cycle: PR is more than spinning a story

Spin PR is likely the first thing that comes to mind when you think of the public relations industry. However, mending a client’s reputation is far more complex than merely twisting a story to fit a certain narrative.

Why you should let social media track your online activity

Social media users have long been concerned about their data and privacy — especially when it comes to hitting that ‘allow’ button on pop ups and add-ons. Although this concern has its roots in rational findings, it might be time to look at things in a different light.

Three reasons why brands should support competitors

Supporting your competitors as a brand in the marketing industry is vital if you want to succeed in the current economic climate. Now, this doesn’t mean you should give your strategies away. When it comes down to it, it’s all about reaping the benefits of good sportsmanship. Here’s why.