Sector Apparel, a leading provider of international sport, street, fashion and footwear brands, has announced the appointment of award-winning Cape Town PR agency Press Room.

Social media statistics help marketers plan their digital strategies. But when we talk about platforms that reach across the globe, these stats aren’t one size fits all. That’s why we bring you this South Africa edition.

Out There Media (OTM), a global leader in mobile advertising, has announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN Ghana will adopt OTM's award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies. 

Zero Gravity Communications (ZGC) has announced that it has been appointed by entertainment company Viacom18. The agency will be responsible for managing both social media and digital communications mandates of Colors Gujarati. Through the appointment, Colors Gujarati aims to strengthen its social media presence and widen its consumer base. 

Mediamark has announced the expansion of its digital audio offering with the addition of the global audio streaming service Deezer. This new agreement will bolster Mediamark's existing solid portfolio of digital audio offerings. 

The New York Festivals International Advertising Awards^® have announced the winner of the inaugural SeeHer Lens Award. The new award honours best-in-class creative film work submitted to the 2021 competition that exemplifies gender equality and accurate portrayals of women and girls in advertising. 

5FM presenter Nick Hamman and the 5Drive team have announced that they will be rehosting the 'Braai July' initiative, a concept that celebrates the South African pass time of braaing. The two-week campaign will run until Friday, 30 July between 16:00 and 16:30 daily on the show. 

The Direct Marketing Association of South Africa (DMASA) have called on applicants to enter the Assegai Awards. The Assegai Direct and Integrated Marketing Awards showcase the industry leaders who have delivered exceptional work over the previous year and have been hosted annually by the DMASA for the past 23 years.

PAMRO has announced its 22^nd annual conference that will run over three days in October. The virtual conference will explore the theme of 'Finding certainty in uncertain times through measurement' and is free to all delegates.  

The more you can master timing and the relevance, the greater impact you're going to have with your marketing investments, says Denise Persson, chief marketing officer at Snowflake. Persson says that with inaccurate or incomplete data, you get a skewed picture of potential consumers; and so it has never been more important for markers to be data-driven.