In the sponsorship industry, we've seen more than a few trends arrive with big promises — blockchain, NFTs, the metaverse. Some shifted the landscape. Others faded into footnotes. So, Steven Mervis, Head of Strategy at Mscsports, says it's fair to ask: Where does AI fit in?

The belief that safety equates to success is a misconception that plagues digital marketing departments. This outdated mindset is suffocating innovation, strangling brand potential and prejudicing profits. More particularly, it shows a fundamental misunderstanding of the true value of creative work, says Vanessa Bolosier, Creative Strategy Director at Incubeta. 

The Advertising Club has announced the Round 1 shortlist of creative entries for the 2025 ABBY Awards Powered by One Show. The awards ceremony will be held from Wednesday, 21 to Friday, 23 May during Goafest 2025, jointly hosted by The Advertising Club and the Advertising Agencies Association of India, at the Taj Cidade de Goa Heritage and Horizon, Goa. 

IWISA No.1 has invited the next generation of fashion innovators to step into the spotlight with the launch of its 'Fills Bold Designer Search.' IWISA No.1 says the fashion competition is about more than just design. It's about starting a movement that celebrates culture, creativity and confidence. 

Grow ECD has announced that its online curriculum is now available for free to any ECD centre in South Africa. The curriculum covers two age groups: zero to two-year-olds and two to five-year-olds.

Castle Milk Stout, in partnership with CONTRALESA and leading heritage institutions, has reaffirmed its commitment to cultural remembrance and the safeguarding of African wisdom systems through its continued support of Ancestors Day, observed on Thursday, 8 May.

In Africa, digital transformation is often misunderstood as adopting new tools or platforms. But Yaw Dwomoh, CEO of AdHive, says in their experience, it is far more than that. At its core, digital transformation is about using technology to simplify and speed up how we meet the needs of our customers — not just reactively, but proactively, precisely and with purpose.

fibertime™ and South African hip-hop artist K.O have launched a campaign that allows people to vote for their community to receive fibertime™.  The fibre solution is designed for townships, offering a pay-as-you-go, no-monthly-debit order alternative that removes barriers to high-speed Internet access.

Levergy, part of the Up&Up Group, has appointed Lindsey Rayner as its new Managing Director. Rayner steps into the role having recently served as the Managing Director of digital agency, Machine_, driving business growth and fostering high-performance creative cultures.

As a marketing professional, you are often in charge of content creation — but you need to be able to know the differences between a content strategy, a content plan and a content calendar if you want to create content successfully. Saads Abrahams from media update is giving a breakdown on each to simplify your content process!