Why you should use IGTV for marketing

Why you should use IGTV for marketing

Marketing

Instagram TV (IGTV) has offered users a different way to reach people and communicate on social media. Now it’s time for brands to capitalise on this video platform for their marketing strategy! media update’s Emma Beavon shows you how IGTV can be used for your business.

 
Instagram TV
marketing using IGTV
IGTV for marketing

How to use Twitter for business: A five-step guide for beginners

How to use Twitter for business: A five-step guide for beginners

Social

Twitter is a platform where businesses and brands promote, advertise, market and even sell their products and services. And when it comes to enhancing your brand’s image, this platform has all the features — both free and paid.

 
Twitter for business
advertising on Twitter
Twitter for beginners
Twitter hashtags
Twitter poll

Six opportunities that up the volume on your audio marketing strategy

Six opportunities that up the volume on your audio marketing strategy

Marketing

Audio fits in everywhere in this visually saturated world of marketing, even in places where video and pictures can't reach, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. Flemming says that with this in mind, it is vital to have an audio marketing strategy.

 
Audio marketing strategy
audio marketing strategy 2019
audio branding
brand identity strategy

<i>The Taste Master</i> appoints The Platinum Club as its PR agency

The Taste Master appoints The Platinum Club as its PR agency

Publicity

New reality show The Taste Master has appointed The Platinum Club to handle its public relations. The Taste Master premieres on Saturday, 12 November at 19:30 on SABC 3.

 
The Taste Master South Africa
The Platinum Club PR
cooking show on SABC3

Is ad fraud a big issue or fake news?

Is ad fraud a big issue or fake news?

Marketing

An area of brand safety that raises alarm bells within the C-suite of large corporate organisations is the report of marketing dollars being spent on fraudulent advertising, says Federico de Nardis, GroupM Africa CEO. Nardis discusses the concerns this raises relating to wasted capital, moral and ethical issues and illegal practices.

 
Ad Fraud

DISCOP JOBURG launches its Africa Channel Masterclasses

DISCOP JOBURG launches its Africa Channel Masterclasses

Media

DISCOP JOBURG has revamped its programme and intends to see a scope beyond content buying and selling. The event has included a sidebar programme of panel discussions and masterclasses, and will put a strong emphasis on African television projects in development, partnerships with South Africa and the animation sector.

 
DISCOP JOBURG 2019
Africa Channel Masterclasses
DISCOPRO conference programme 2019

<i>Presenter Search</i> chooses its top five

Presenter Search chooses its top five

Media

Presenter Search on 3: Expresso Edition has narrowed its search to five presenters. The SABC 3 reality TV show is two weeks from knowing who will be the new presenters for the channel's morning show.

 
Presenter Search on 3: Expresso Edition
presenters in south africa
SABC3 presenter search

KLM Royal Dutch Airlines presents its 'Forest Of The Future'

KLM Royal Dutch Airlines presents its 'Forest Of The Future'

Publicity

In September, KLM Royal Dutch Airlines and 14 456 scholars broke the record for the most number of paper planes flown at a single time. The brand has used the paper planes as compost for a new 'Forest of the Future' initiative at the Mother of Peace orphanage situated in Northriding, Johannesburg.

 
KLM Royal Dutch Airlines
Mother of Peace orphanage garden
Forest Of The Future initiative

Traditional versus digital PR: Which one takes the cake?

Traditional versus digital PR: Which one takes the cake?

Publicity

Deciding between traditional and print PR for your campaign can be a struggle. While the mission of both types of PR are the same (to build brand awareness), the method of doing this is very different. media update’s Emma Beavon explains the difference between the two and what is best for business.

 
Traditional PR
Digital PR
PR method
Brand awareness

Four reasons why PR is vital for your brand

Four reasons why PR is vital for your brand

Publicity

The importance of public relations is often overlooked by brands because they don’t know the vital role that PR pros play in their success. media update’s Talisa Jansen van Rensburg explains why more brands need to value and invest in PR.

 
Importance of public relations
PR pros
public relations and your brand
0
0
 

Next Up

Clear