Lead generation on social media can be either challenging and easy depending on who you ask, says Shubham Tiwari, outreach specialist, PRchitects.

Although a public relations campaign is made up of a variety of components, many brands often leave out one of the most important ones — creativity. In its latest infographic, media update reveals three reasons why creativity is key in PR.

From Tuesday, 22 October to Thursday, 24 October, the South African Communications Industry Association (SACIA) will be hosting its COMMTREND conference, which is set to take place at Gallagher Estate. 

Want to know which stories are causing a stir? Check out this week’s edition of #TuesdayTrends where media update’s Aisling McCarthy breaks down five of the stories that are trending this week.

Boutique public relations agency Twiga Communications has been appointed to develop and implement the PR strategy for new 'insurtech' company Granadilla.

Over the past two years, Raizcorp has been partnering with the Loeries to offer branding and advertising masterclasses to creatives and entrepreneurs. This year, the collaboration took a new direction with the introduction of the Pair Fair.

Sunday Times journalist Qaanitah Hunter took home the Nat Nakasa Award for 'brave and courageous journalism' on Saturday, 22 June.

Chelsea Nortreus, founder and editor-in-chief of Bon Déjeuner! Radio, has announced the launch of BDR Magazine, a music magazine that covers music news, charts news, albums reviews and more.

We all know that advertising sells, but do those award-winning creative campaigns make any difference? Research shows that award-winning, highly creative advertising is more effective than the average. This is according to the team at the Loeries. Here, they provide their insights. 

News24, South Africa's biggest news website, has been named as South Africa's 'most trusted source of news' in a Digital News Report conducted by the Reuters Institute.