LinkedIn is by far the largest professional, corporate and even business networking site. This means that it’s time for you to consider applying marketing strategies to improve your business’s presence on LinkedIn, and your conversations.

Digify Africa, in partnership with Facebook, has announced the graduation of 60 young people who have completed the Digify Pro programme in Johannesburg , Lagos and Durban. The intensive 10-week Bootcamp, which is powered by Facebook, took trainees through the full spectrum of digital marketing — from SEO to content marketing.

Chatbots are making it easier for brands to reach consumers on social media. With the help of bot technology, brands can directly engage with potential and current customers on social media platforms. These bots can entertain, assist and inform users in a format they love: chatting.

947’s marketing strategy is definitely something that all South African brands should take a deeper look at. media update’s Talisa Jansen van Rensburg explains why this radio station’s strategy works so well, and how brands can incorporate it into their own.

Dettol, Reckitt Benckiser's 80-year-old brand, has announced the launch of its new TVC. This is to reinforce its 'protection as strong as a mother's love' positioning. The campaign includes a bar soap TVC from its advertising agency McCann1886. The TVC aired locally from Saturday, 23 November.

Successful marketing is just as much about following the right processes as it is about creative and effective outputs, says Bernard Jansen, marketing consultant and founder of Firejuice. Jansen says that you can't expect magic to happen without applying some method.

The Fourth Industrial Revolution is transforming the traditional definition of jobs, industries and economies at a monumental speed, says Steve Thobela, an executive at Novus Print (a division of the Novus Holdings Group). Thobela further says that the print sector must make use of the 4IR for its own advantage.

Van Schaik Bookstore, traditionally a supplier of academic books to tertiary institutions, is now supplying textbooks, study aids and stationery for school going children across South Africa.

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

Clover Mama Afrika has provided its quilters with a refresher's course on how to enhance a 'skew' log cabin quilt with hand embroidery. Alida Sharpe, who is teaching this technique, says that she is confident that this type of quilting can sell easily for them as they can apply it to handbags, cushion cover and even small wall hanging.