<i>The Taste Master</i> appoints The Platinum Club as its PR agency

The Taste Master appoints The Platinum Club as its PR agency

Publicity

New reality show The Taste Master has appointed The Platinum Club to handle its public relations. The Taste Master premieres on Saturday, 12 November at 19:30 on SABC 3.

 
The Taste Master South Africa
The Platinum Club PR
cooking show on SABC3

KLM Royal Dutch Airlines presents its 'Forest Of The Future'

KLM Royal Dutch Airlines presents its 'Forest Of The Future'

Publicity

In September, KLM Royal Dutch Airlines and 14 456 scholars broke the record for the most number of paper planes flown at a single time. The brand has used the paper planes as compost for a new 'Forest of the Future' initiative at the Mother of Peace orphanage situated in Northriding, Johannesburg.

 
KLM Royal Dutch Airlines
Mother of Peace orphanage garden
Forest Of The Future initiative

Traditional versus digital PR: Which one takes the cake?

Traditional versus digital PR: Which one takes the cake?

Publicity

Deciding between traditional and print PR for your campaign can be a struggle. While the mission of both types of PR are the same (to build brand awareness), the method of doing this is very different. media update’s Emma Beavon explains the difference between the two and what is best for business.

 
Traditional PR
Digital PR
PR method
Brand awareness

Four reasons why PR is vital for your brand

Four reasons why PR is vital for your brand

Publicity

The importance of public relations is often overlooked by brands because they don’t know the vital role that PR pros play in their success. media update’s Talisa Jansen van Rensburg explains why more brands need to value and invest in PR.

 
Importance of public relations
PR pros
public relations and your brand

Measuring earned media: Four metrics to focus on

Measuring earned media: Four metrics to focus on

Publicity

Since advertising value equivalent (AVE) has been decried by the public relations industry, how exactly should you measure the impact of earned media? media update’s Aisling McCarthy unpacks four of the metrics you should be using.

 
PR metrics
how to measure earned media
PR metrics to measure earned media

Downward-Facing-Adopt-A-Dog returns for a second year

Downward-Facing-Adopt-A-Dog returns for a second year

Publicity

Downward-Facing-Adopt-A-Dog, hosted by the Mdzananda Animal Clinic, has returned for a second year. The class is in partnership with Lee-Ann Elliott Yoga and will take place on Saturday, 26 October. The animal clinic has invited Yoga lovers and dog lovers alike to join in.

 
Downward-Facing-Adopt-A-Dog
Mdzananada Animal Clinic
Yoga with dogs South Africa
dogs for adoption South Africa

CHSA launches its second 'Feed a Future' campaign

CHSA launches its second 'Feed a Future' campaign

Publicity

Christel House South Africa (CHSA), a non-profit school that offers no-fee scholarships and nutritious meals to students from some of Cape Town's most impoverished communities, urges members of the public to donate to a worthy cause this World Food Day.

 
Christel House South Africa feeding programme
CHSA World Food Day campaign
CHSA Feed a Future campaign

Surf Washing Powder launches e-learning platform to fight unemployment

Surf Washing Powder launches e-learning platform to fight unemployment

Publicity

Surf Washing Powder has provided an online e-learning platform called The Surf School of Shine, which offers free online courses. The courses are designed to equip unemployed individuals with work-readiness soft skills to help many South African youth seeking employment.

 
Surf washing powder
Surf e-learning platform
youth unemployment in South Africa

<i>Social Innovation and Disability Empowerment Awards</i> winners announced

Social Innovation and Disability Empowerment Awards winners announced

Publicity

R13 650 000 in funding was awarded to twenty finalists at the Social Innovation and Disability Empowerment Awards 2019. The R1.3-million winners included Regenize, a free recycling service, the OptiShunt, a glaucoma device for blindness prevention and Specialised Seating for Disabled Children, which makes custom chair and tray tables.

 
SAB Foundation Social Innovation and Disability Empowerment Awards
Social Innovation and Disability Empowerment Awards 2019
social innovations awards
social issues

Three reasons why PR is a cost-effective option

Three reasons why PR is a cost-effective option

Publicity

Public relations is a cost-effective option for small, medium and large businesses alike. As opposed to marketing and advertising, PR is more about communicating a message to an audience, instead of simply selling a product or service.

 
Promoting using PR
PR credibility
PR as a savvy option
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