International Jewellery retailer, PANDORA, has selected the Press Room as its new public relations agency in South Africa.

As a PR professional, you know the importance of creating press releases that will provide important insights to relevant audiences. Thinking like a journalist will help you with the creative process, making sure your press release isn’t missed by publications!

Twizza has announced its support for the new '#BuyLocalCampaign', launched by Proudly South Africa. The new campaign calls upon citizens to contribute to putting the South African economy and South Africans back to work by making the choice to buy local.

Scout PR & Social Media (Scout) has been awarded a new PR account, which will allow it to manage the international and local media communications for wine estate De Toren Private Cellar.

Mankone Ntsaba has been announced as the new chairperson for Kagiso Trust. Ntsaba has been with the board of the company since 2009 and has served as deputy chair of the board, as well as chair of the programmes committee, for the last six years.

The Shoprite Group has donated 200 care packs containing hygiene essentials to patients at the Rev Dr EM Chabula-Nxiweni Field Hospital in Port Elizabeth.

Discovery Vitality has partnered with SHOUT4MASKS to donate thousands of protective surgical and KN95 masks to healthcare workers on the frontline fighting the pandemic.

Fortis X South Africa has manufactured the continent’s first biodegradable and compostable products, made 100% from plants, with zero plastic and no additives. The plant bottles function as normal plastic bottles, but without harmful fossil-fuels; they also disappear in a natural composting environment.

This year has seen events, conferences and meetings either cancelled or postponed until the latter part of 2020 — at the earliest, says Kim Taylor, head of Collide, a creative business unit of Eclipse Communications. Taylor says that some events can't be postponed any longer, and organisers need a solution that takes health and regulatory requirements into consideration.

It’s hard to deny that industries such as public relations need to be in a constant state of transformation in order to survive. Those who’ve adapted well up until this point might be wondering: Where to from here? media update’s Nakedi Phala takes a look at what industry players can expect from the future of PR.