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When Literacy Development Meets Easy Answers: A Deeper Look at South Africa’s Literacy Crisis
media update considers how our relationship with AI and the decline in reading for pleasure fit into South Africa's literacy crisis.
Rethinking DOOH: A Q&A With Remi du Preez — Part Two
As with any advertising medium, implementing programmatic Digital Out-of-Home (DOOH) is only strategically sound if you can trust the numbers behind it. media update's talks to Remi du Preez about aggregation and independent verification to understand how to build DOOH into a genuine omnichannel campaign.
How Spaces Shape the Stories We Tell About Them
media update considers how the way we experience our surroundings can influence what we believe about them, and why changing that perception requires more than a fresh coat of paint.
The Ethics of Purpose-Led Communication: A Q&A With Palesa Mokomele
Real stories power awareness campaigns, but whose voice really shapes them? media update's talks to Palesa Mokomele about consent, dignity and building trust in purpose-led communication.
When Purpose Meets People — A Q&A With Tarri Parfitt
media update talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause.
When Local Language Meets Global Default
South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. media update considers what it means when the language we use does not fit the systems built to understand it.
The Cost of Disconnected Marketing and Operations
media update considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.
The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman
media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and technological efficiency with human relationships to build lasting credibility.
Roots to Reinvention — The Editor's Note
Spring notoriously signals new beginnings, meaning most industries lean on this symbolism for their own gain. media update considers how publicity campaigns can offer an edge to an overdone story by rooting a brand's future in its own history.
Rethinking DOOH: A Q&A With Remi du Preez — Part One
Digital advertising gets more crowded as Digital Out-of-Home (DOOH) keeps growing into a flexible and measurable medium. media update talks to Remi du Preez about what marketers misunderstand about outdoor advertising and how to use it more strategically.
The Growing Influence of News Creators in South Africa
South African news creators are drawing audience attention on par with traditional outlets. media update looks at how independent creators are rivalling legacy media for reach and whether the industry's fears around algorithms and misinformation hold up locally.
Taste as an Editorial Skill
media update considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.
The CMO Council and MartechTribe have released a report, Apex Martech Matrix 2026: A New Metric for Evaluating the Business Value of Martech Spend, aimed at addressing a blind spot in martech investment.
Reach For A Dream has announced the launch of its annual Dream Raffle, a draw aimed at making the dreams of children facing life-threatening illnesses come true.
A recent campus-led initiative called 'Hearts2Hope' has seen the PR3 Class of 2026 at Boston Media House combine creativity, energy, teamwork and their Public Relations skills with the aim to raise awareness and rally the community behind Hearts of Hope.
Social media has made it possible for creators to build audiences around almost any interest imaginable. In South Africa, this is creating new opportunities for niche creators who may not have millions of followers, but have something arguably more valuable: a highly engaged community, says BigJoe, Gaming Content Creator and Founder of BigJoe.
Retina South Africa, a South African advocacy for people living with inherited retinal conditions, has announced three milestones in its mission to prevent and treat retinal blindness.
The South African filmmakers behind films and television series including Shadow, Dead Places, Office Invasion, In Your Dreams and The Nowhere Man, have announced the opening of the Motion Story Studio, a virtual production facility in Johannesburg.
The African Marketing Confederation (AMC) has announced that it will tackle the topics of AI and the African Continental Free Trade Area (AfCFTA)'s role in reshaping the marketing industry, with talks from continental and global visionaries at its 2026 AMC Conference.
FOUR PAWS has announced that it is celebrating the eighth "rescueversary" of lions Micca and Juba, who arrived at LIONSROCK Big Cat Sanctuary on 13 September 2018 after being rescued from a farm where they had been kept for security purposes.
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