Based upon results from a range of 2025's leading global awards shows, Impact BBDO Dubai has been named Middle East and Africa Agency of the Year in The One Club for Creativity's 2025 Global Creative Rankings.

What separates performative initiatives from those that truly resonate? Venelize de Lange from media update explores how Shoprite's Act for Change Fund offers insight into credible impact storytelling and communication.

As Africa's creator economy continues to grow, global platforms are being challenged to rethink how they operate on the continent. Venelize de Lange from media update speaks to Canva's Marketing Lead for Africa about the thinking behind its regional approach.

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but customers stayed stubbornly human, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab.

Search has shifted, and clients have changed with it. With AI tools at their fingertips, they now arrive with sharper questions and higher expectations, says Richard Frank, CTO of Flow Communications.

The South African automotive landscape is clearly evolving, not only through technology or electrification, but in the mindset of the customer behind the purchase. The modern buyer is moving away from a transactional interaction and toward a more personal, purpose-driven relationship with mobility, says Adheesh Ori, Senior Director within Accenture Song, South Africa.