Browsing — The Consumer's Latest Product

Venelize de Lange from media update takes a look at why apps that sell the illusion of a product are successfully gaining users on their platforms, and what that consumer behaviour tells us about the future of the marketing industry. 

WeBuyCars Campaign Sparks Debate Around Topical Advertising

Venelize de Lange from media update considers what WeBuyCars' backlash over their latest advertisement reveals about topical advertising and brand publicity.

The Ingredients for Credibility in Modern Food Media — A Q&A With Jenny Morris

Venelize de Lange from media update talks to celebrity Chef Jenny Morris about audience attention and creator credibility in food media while considering what role storytelling plays in this industry. 

Listening is a Leadership Skill — The Editor's Note

Women's Month is more than a mere celebration — it's a reminder to reflect on the unique qualities that make female leaders effective. In this month's Editor's Note, Kiara Ferreira from media update sheds light onto the qualities that are often undervalued in leadership and communication.

The New Face of Authority in Modern Media

From trusted newsrooms to trusted voices, authority in media is taking on a new form. Emma Mendes from media update explores why audiences are progressively following people over platforms, and how that shift is reshaping credibility in the digital age.

Where Marketing Meets Leadership — A Q&A With Suchismita Bhattarcharjee

Venelize de Lange from media update talks to Sony's Suchismita Bhattacharjee about what sustainable marketing means and how businesses can create lasting opportunities for women in visual storytelling.

Rethinking Corporate Communication — A Q&A With Vanessa Baard

Venelize de Lange from media update talks to Vanessa Baard about building credible corporate communication, preparing effective executive spokespeople and how to navigate a reputational crisis, especially when the path forward is unclear.

Club Med’s South African Journey Reaches a Major Milestone

Club Med has officially made its long-awaited South African debut. media update's Venelize de Lange considers how the global hospitality brand is positioning itself within the country's tourism sector.