The festive season is an important time for retailers across Africa to engage consumers and give sales a much-needed boost. The team at The Hive Group says that it leverages data-driven strategies and innovative technologies to help brands connect with their audience during this peak period.

Known for championing good news and showcasing the best of South Africa, Brent Lindeque, South Africa's Good Things Guy, has announced that he will host a series as part of MTN's 30^th anniversary 'Win-Win Summer' campaign. 

The Ikusasa Student Financial Aid Programme (ISFAP) has announced the impact it has made on the lives of South African students over the past seven years. Since its inception in 2017, and with the help of its valued partners, the ISFAP has invested over R2-billion into 3 626 students across South Africa.

Sasol Energy Marketing and Sales has announced that it is expanding its partnership with youth health non-profit organisation (NGO), loveLife, to address gender-based violence and femicide (GBVF) in KwaZulu-Natal.

The inaugural TikTok Ad Awards 2024 ceremony has taken place in Dubai, at Upside. The event has celebrated standout brands and agencies across the METAP region that are setting the standard for creative, high-performing campaigns on TikTok. 

BrightRock has announced that the Dan Nicholl Golf Invitational, supported by BrightRock and held on Monday, 18 November at The Royal Johannesburg Golf Club, was a resounding success.

Effective marketing doesn't just mean talking into the void about your products and hoping people respond. It means making a connection with consumers in a way that will resonate with them the most and ensure that they make a purchase.

Telkom Radio Awards has announced the 2024 award winners in Sandton on Saturday, 30 November, as the South African radio industry gathered to celebrate another year of excellence in broadcasting.   

The proliferation of intelligent technologies such as artificial intelligence (AI) has created opportunities for players within the consumer sector to harness the capabilities of new tools to enhance the customer experience, say Wendy Tembedza and Bernadete Versfeld, Partners at Webber Wentzel. 

Havas Africa has announced the launch of Havas Market, Havas' full-service e-commerce offering, on Monday, 2 December. Havas Market is designed to create a more meaningful shopping experience for consumers, optimising the entire path to purchase to achieve best-in-class service for clients.