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Buka Africa's First Micro-Drama Tops 5.26-Million Views on TikTok and Facebook

Buka Africa's First Micro-Drama Tops 5.26-Million Views on TikTok and Facebook

Marketing

Buka Africa's first locally produced micro-drama series, After the Bell, has generated more than 5.26-million views across TikTok and Facebook, and a total watch time in excess of 18 800 hours — offering evidence that South African audiences are embracing micro-dramas as a new form of mobile-first entertainment. 

BOO! Campus Media's Shared-Value Partnership Model Generates Alternative Income for Partner South African Universities

BOO! Campus Media's Shared-Value Partnership Model Generates Alternative Income for Partner South African Universities

Marketing

A commercially proven partnership model developed by Campus Media, a South African business operating at the intersection of higher education, the student economy and brand engagement, has generated more than R25-million in alternative income for partner universities through a long-term revenue-sharing model that is contributing to institutional sustainability and supporting student tuition.

Corona Campaign Uses Natural Light to Create Outdoor Installation

Corona Campaign Uses Natural Light to Create Outdoor Installation

Marketing

Corona has launched a campaign that uses natural light and urban landscapes to create temporary outdoor installations highlighting the brand's association with spending time outdoors.

Red & Yellow Strengthens Pan-African Footprint Through New Nigeria Partnership

Red & Yellow Strengthens Pan-African Footprint Through New Nigeria Partnership

Marketing

Red & Yellow Creative School of Business has announced a strategic partnership with the Association of Advertising Agencies of Nigeria (AAAN), one of the leading industry bodies representing Nigeria's advertising and communications sector.

A Partnership with Purpose: Advancing Ethics and Reputation Research in Africa

A Partnership with Purpose: Advancing Ethics and Reputation Research in Africa

Publicity

Across Africa, the public relations (PR) profession is evolving. Through its ongoing ethics research, the African Public Relations Association (APRA) is helping to place research, ethics, and reputation at the centre of this shift.

Why Does Everything We Read Sound the Same?

Why Does Everything We Read Sound the Same?

Media

It's more than just AI replacing human voices; the writing world seems to have shifted from experimentation to conformity. media update's Venelize de Lange considers whether readability and optimisation are eroding originality. 

The Glass Recycling Company Supports the Fountain of Love Centre

The Glass Recycling Company Supports the Fountain of Love Centre

Publicity

In honour of Mandela Day, The Glass Recycling Company (TGRC) has reaffirmed its commitment to creating stronger, more resilient communities by supporting the Fountain of Love Centre, a local organisation dedicated to caring for vulnerable individuals and families.

FoodForward SA Unites Thousands Across South Africa on Mandela Day

FoodForward SA Unites Thousands Across South Africa on Mandela Day

Publicity

FoodForward SA (FFSA) has hosted its annual Mandela Day Food Packing Events on Friday, 17 July, aimed at bringing together thousands of volunteers across three major cities to combat food insecurity and malnutrition.

Five Ways Digital Skills Can Help Township Residents Earn Income

Five Ways Digital Skills Can Help Township Residents Earn Income

Publicity

In many township communities, everyday business have still been relying on cash, from buying food at a local stall to paying a hairdresser, church contribution or school fundraiser. For unemployed residents looking for practical ways to earn an income, the shift towards digital payments could create opportunities to support the small businesses and organisations they already know.

Browsing — The Consumer's Latest Product

Browsing — The Consumer's Latest Product

Marketing

Venelize de Lange from media update takes a look at why apps that sell the illusion of a product are successfully gaining users on their platforms, and what that consumer behaviour tells us about the future of the marketing industry. 

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