Looking to turn your blog into a lead-generation machine? This Q&A guide provides actionable strategies for increasing content quality, effectively using calls to action and optimising blog entries for SEO. 

Marketing is a mixture of many profound talents. Over the years, technology has become a large part of it. Technology, however, doesn't make it less necessary for marketing to connect people and connect with people. This Q&A explains why that is and how storytelling makes for winning strategies. 

LG Electronics (LG) has announced its new campaign of short videos, titled 'Get More Care,' following the success of previous themes 'Get More Love' and 'Get More Magic.' The campaign is aimed at highlighting how LG products enable small gestures of love and care among family members so that they can enjoy true 'Life's Good' moments amid unforgettable experiences.

Newsrooms worldwide are battling. Publications are closing down. Online platforms are becoming "noisy" with irrelevant adverts or almost entirely inaccessible because of paywalls. Readership is dropping. But why? asks Brent Lindeque, South Africa's Good Things Guy. 

Chefs with Compassion, a non-profit organisation, has announced that it has successfully hosted its largest annual cook-off in honour of Nelson Mandela Day for the fourth consecutive year — producing over 1 250 litres of nutritious soup and feeding more than 5 000 South Africans. 

Press statements or releases are crucial parts of PR. They are often the first response in a time of crisis and the best way to get the word out in times of good news. But releasing your statements on a whim might not be the best. That is why we created a guide to achieve the perfect timing.

Worldcom OOH (Out-of-Home) has announced its achievement of BIPOC (Black, Indigenous and People of Colour) and DEI (Diversity, Equity and Inclusion) Workplace certifications. 

If you've ever been involved in sports marketing, you'll be familiar with the age-old matrix of sponsorship tiers, says Qondisa Ngwenya, MD of Prism Sport + Entertainment, a VML company. 

While children may have short attention spans and a preference for visual media, radio can still capture their interest, says Karabo Makwetla, communications specialist at Brains Behind Media. Makwetla adds that there are benefits to including children in radio shows and that there are ways for radio stations to find innovative ways to include children in their busy programmes. 

Riverbed has appointed Matthew Barnes as its new chief creative officer. Monalisa Zwambila, CEO and founder of Riverbed, says this appointment signals an important phase in the agency's evolving growth strategy.