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The Panel Trap: How Corporates' RFP Obsession is Shredding Their Own Brand Equity

The Panel Trap: How Corporates' RFP Obsession is Shredding Their Own Brand Equity

Publicity

Picture this: a corporate giant, desperate for fresh PR firepower, fires off a glossy RFP. Agencies scramble, pouring blood, sweat and late nights into bespoke pitches, says Bernadine Coles, Meropa Communications Deputy Divisional Head of Corporate.

Youth Is Not an Age. It Never Was. Lit.

Youth Is Not an Age. It Never Was. Lit.

Marketing

Every June, the South African marketing industry does something curious. It sets aside an entire month to talk about youth, and then spends most of it talking about age, says Marilize Jacobs, Founder of VocalCord PR & Reputation Management, and Thabani Mnyakeni, Chief Creative Officer at TM Relations.

Allan Gray and Accenture Song Win at <i>D&AD Awards</i>

Allan Gray and Accenture Song Win at D&AD Awards

Marketing

Allan Gray and Accenture Song's, 'A Seat at the Table', has won a D&AD Wood Pencil in Spatial Design, the only South African work to receive a Pencil at the 2026 D&AD Awards.

Loyalty Cannot Grow if it Cannot Adapt

Loyalty Cannot Grow if it Cannot Adapt

Marketing

South Africa is no longer an emerging loyalty market. It is a mature one. The 2025 / 6 Truth and BrandMapp Loyalty Whitepaper found that 85% of economically active South Africans use loyalty programmes, up from 82% in the previous year, says Len Lubbe, CEO at LoyaltyPlus.

World Out of Home Organization Launches World-First Global Measure of Programmatic DOOH Advertising Spend

World Out of Home Organization Launches World-First Global Measure of Programmatic DOOH Advertising Spend

Marketing

The World Out of Home Organization (WOO) has announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately USD$1.4-billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure.

Tiger Brands Announces Seven Manufacturing Sites Are Now Solar Power Operational

Tiger Brands Announces Seven Manufacturing Sites Are Now Solar Power Operational

Marketing

Tiger Brands has announced it has reached a milestone in its renewable energy journey, with solar power now operational at seven of its manufacturing sites across South Africa, aimed at helping to reduce the company's reliance on non-renewable energy sources while lowering its carbon footprint.

Greg Maloka Returns to the <i>Kaya 959</i> Orbit in New Commercial Role

Greg Maloka Returns to the Kaya 959 Orbit in New Commercial Role

Media

A key figure behind Kaya 959's evolution into one of South Africa's radio and cultural brands is returning to the station's wider commercial ecosystem.

Brand Loyalty as Subscription — The New Retail Battleground

Brand Loyalty as Subscription — The New Retail Battleground

Marketing

Today consumers have endless market options — and brands are finding that customer loyalty cannot be taken for granted. media update's Venelize de Lange considers how retail businesses are adapting their strategies to stay top of mind. 

In Defence of Niche Publications

In Defence of Niche Publications

Media

In an era defined by rapid technological change, some publications are succeeding by focusing on something surprisingly simple. Venelize de Lange from media update explores why. 

Cape Town Tourism Wins Three <i>Gold</i> at the <i>International Tourism Film Festival Africa</i>

Cape Town Tourism Wins Three Gold at the International Tourism Film Festival Africa

Media

Cape Town Tourism (CTT) has announced that it has won three Gold Awards at the International Tourism Film Festival Africa (ITFFA). 

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