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What’s up with WhatsApp Communities?

What’s up with WhatsApp Communities?

Social

WhatsApp Communities is a new feature that has caused a lot of chatter amongst techies and social media users. Two of the biggest discussion points surrounding this new feature are who will benefit from it and how it affects one's privacy on this platform. Want to join the discussion? Then let's chat.

 
WhatsApp Communities
WhatsApp Update
WhatsApp
WhatsApp news
social media
social media news
social media update
new social media features

KFC, Ogilvy and Waze launch Ramadaan Redirect

KFC, Ogilvy and Waze launch Ramadaan Redirect

Marketing

KFC South Africa and Ogilvy have partnered with Waze, the largest mobile navigation app in the country. The trio has created the KFC Ramadaan Redirect. This real-time Waze detour aims to help those observing fast across South Africa during Ramadaan avoid KFCs when commuting to and from mosques.

 
KFC
Ogilvy
Waze
Ramadaan
Ramadaan Redirect
mobile navigation app
KFC Ramadaan Redirect
mosques
detour
avoid KFC during Ramadaan

Four ways that freelancers can enhance their visibility

Four ways that freelancers can enhance their visibility

Media

Freelancers, your visibility plays an essential role in acquiring new customers for yourself. Therefore, you must seize every opportunity to strengthen your exposure. But what exactly can you do to be seen and ensure that potential clients know about you? Let's get into all the insights.

 
Boost freelancer visibility
how to enhance freelancer visibility
how freelancers can increase their visibility
freelancers
freelancing
freelancing tips
freelancer marketing
how to market yourself as a freelancer

Vodacom uses ad space on WAZE to help drivers avoid hijacking hotspots

Vodacom uses ad space on WAZE to help drivers avoid hijacking hotspots

Publicity

Vodacom has announced that it is using ad space on WAZE to help drivers avoid hijacking hotspots when navigating South African roads. In designing the anti-hijack ads campaign, Vodacom worked with VMLY&R. 

 
Vodacom
WAZE
hijacking hotspots
road navigation
gps
gps tools
gps app
highjacking
avoid highjacking
south african road highjacking
highjacking campaigns
WAZE campaign

How customer experience leaders can reduce service costs

How customer experience leaders can reduce service costs

Marketing

As a result of the pandemic, today's client expects easy access to offerings via digital platforms; they will abandon a brand after a bad experience, says Greg Gatherer, account manager at Liferay Africa. Gatherer adds that, according to a Zendesk customer experience trends study, more than 60% of customers will deflect after a single poor experience, which is up 22% from 2021.

 
Customer experience
CX
digital services
digital offerings
customer loyalty
CX strategy
CX trends
CX 2022
Liferay Africa Indeed
Zendesk customer experience

Does sentiment <em>really</em> sell?

Does sentiment really sell?

Marketing

It's all about what you say, and how you say it. To be at the top of your marketing game, you first need to understand the magic of selling your brand. Let's find out how adding sentiment to your marketing strategy will create that secret potion!

 
Sentiment
Does sentiment really sell
Emotion in marketing
Empathy
Sales
Consumer
Marketers
Marketing
Consumer market
Selling intention
Intentional marketing
Sentiment analysis
Market sentiment
sentiment in marketing

Savanna Cider launches GUGU

Savanna Cider launches GUGU

Marketing

Grey / WPP Liquid and Savanna Cider have introduced GUGU, a voice assistant that is intended to bring its Chilled Chilli cider to the people. This follows Savanna Premium Cider's latest product launch, the Savanna Chilled Chilli with hints of Chilli and Ginger.

 
Savanna Cider
Grey / WPP Liquid
Chilled Chilli
GUGU
Savanna Cider chilli
voice assistant
savanna voice assistant
sa voice assistant
black twitter

HelloFCB+ and Western Cape Government launches new awareness campaign

HelloFCB+ and Western Cape Government launches new awareness campaign

Publicity

The Western Cape Government has launched a new campaign under the banner '#ONEVOICE United Against Gender-Based Violence'. The campaign aims to address men on not remaining silent in the face of gender-based violence (GBV). The campaign also aims to encourage men to become allies by speaking up on the issue.

 
HelloFCB+
Western Cape Government
awareness campaign
GBV
Gender based violence
GBV campaign
local campaign
government campaign

Castle Lager brand announces new brand direction

Castle Lager brand announces new brand direction

Marketing

Castle Lager brand has announced that it aims to position itself as a beacon of hope, inspiring action amongst its consumers. The brand has gone about this by releasing a new ad campaign and has partnered with community artists and content creators to pay tribute to Kasi through various initiatives. 

 
Castle Lager
Castle Lager SA
marketing news
Castle Lager CSI
SA CSI initiatives
Kasi
Mszansi
Kasi to Kasi

<em>New York Festivals<sup>®</sup> AME awards<sup>®</sup></em> announces grand jury

New York Festivals® AME awards® announces grand jury

Marketing

The New York Festivals® AME Awards® has announced the AME Awards Social Equality — DE&I grand jury. Ten industry executives will judge all campaigns entered into the AME's Creativity for Positive Impact: Social Equality — Diversity, Equity and Inclusion category.

 
New York Festivals
AME Awards
NYF Grand Jury
AME Awards jury
NYF grand jury
Aki Spicer
marketing awards
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