No two consumers are the same, each customer has unique ideas and preferences. So, how can a digital marketer determine the best approach? This is where A / B testing comes in. It enables you to experiment with different content, images, and call-to-actions to identify what resonates most, says Derick Carlson, Web Solutions Manager at JHNet.

Good Hope FM has announced a new lineup featuring radio maestro, Roger Goode, and other A-list names like Cato Louw, Masoodah, JP Carelse, Irma G, Peadon Smith and Sonic6teen.

DUO Marketing + Communications has announced that it has launched a new specialist division, the DUO Global Studio. The new division will provide tech agencies and brands worldwide with outsourced content, design and digital campaigns.

Hook, Line & Sinker (HLS) has announced the promotions of Emma Rijkers to Deputy Managing Director and Crystal Slingers to Senior Account Director, in recognition of their leadership and contributions to the agency's ongoing success. These promotions come as HLS marks six years of strong growth, new client wins and a continued focus on delivering creative, digital-first solutions.

Social media platforms like TikTok are transforming global news consumption, and we were curious about its impact on a local level. To explore this, Saads Abrahams from media update spoke to Austin Macaskill, known as Cool Story Bru, a local news TikToker, to discuss TikTok and the future of news.

SuperSport has announced that it has secured the broadcast rights for the 2026 FIFA World Cup qualifiers from Matchday Five to Matchday Ten as well as the playoffs in November 2025.

Publicis Groupe Africa and the Institute for Internal Communications Africa (IFICA) have launched Africa's first industry-wide internal communications benchmark survey. The survey's results will be published in a whitepaper by Publicis Groupe Africa and IFICA, providing internal communications specialists with open-source insights. 

The rise of brands like Old School, which provide alternative sports team apparel, is bringing about a shift in marketing, specifically ambush marketing in sports. media update's Joreke Kleynhans heard from Mscsports's Carrie Delaney about the current trends and what the future may hold. 

MTN has announced that its partnership agreement with the Springboks has come to an end after eight successful years. The Springboks are the reigning world champions, having won the RWC a record four times, two of those — in 2019 and 2023 — under the MTN sponsorship.

Accenture Song has appointed Tseliso Rangaka as the Chief Creative Officer for South Africa, effective immediately. In his new role, Rangaka will oversee the creative direction and strategic vision for Accenture Song in the country. Rangaka succeeds Alistair King, who will continue to support him in an advisory capacity.