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Where the future of public relations is headed in 2021

Where the future of public relations is headed in 2021

Publicity

It’s hard to deny that industries such as public relations need to be in a constant state of transformation in order to survive. Those who’ve adapted well up until this point might be wondering: Where to from here? media update’s Nakedi Phala takes a look at what industry players can expect from the future of PR.

 
PR in 2021
Future of PR
Virtual reality PR
SEO
Online events

Why harnessing the power of AI will drive business success

Why harnessing the power of AI will drive business success

Marketing

Artificial intelligence (AI) is in the spotlight — and with good reason, says Michelle McGowan, head of marketing and CE product marketing manager at LG Electronics South Africa. McGowan says that SA brands have been adopting this technology to gain a competitive advantage over industry rivals while decreasing their operational costs and enhancing customer service.

 
Artificial intelligence
AI technology
How AI drives business success
power of AI

FNB announces the launch of its new brand campaign

FNB announces the launch of its new brand campaign

Marketing

FNB has announced the launch of its new brand campaign, which calls on South Africans to rally behind local businesses to help rebuild the economy. The new campaign launched nationwide across outdoor, television and digital on Thursday, 30 July.

 
FNB brand campaign 2020
brand campaign South Africa
rebuilding the economy
marketing campaign 2020

The complete guide to advertising on YouTube

The complete guide to advertising on YouTube

Marketing

Over the last few years, video has gained immense popularity as a content type, and has become the go-to for many brands. With that in mind, YouTube is a great place for brands to advertise. If you’re thinking about advertising on the platform, then read on!

 
Advertising on YouTube
YouTube ads
How do I advertise on YouTube
amaSocial

Fortis X manufactures biodegradable and compostable plant bottles

Fortis X manufactures biodegradable and compostable plant bottles

Publicity

Fortis X South Africa has manufactured the continent’s first biodegradable and compostable products, made 100% from plants, with zero plastic and no additives. The plant bottles function as normal plastic bottles, but without harmful fossil-fuels; they also disappear in a natural composting environment.

 
Fortis X
plastic and bottle industries
biodeegradable products
plant bottles South Africa

MultiChoice adds ESPN to its DStv sports offering

MultiChoice adds ESPN to its DStv sports offering

Media

MultiChoice Group (MCG) and The Walt Disney Company Africa have announced that they have signed a new partnership with ESPN. The agreement will result in two 24-hour ESPN channels being made available to DStv customers from Wednesday, 29 July, where viewers will be able to watch the best of United States (US) sports.

 
MultiChoice Group
ESPN in South Africa
DStv sports offering
sports channel South Africa

Smarketing — What’s that all about?

Smarketing — What’s that all about?

Marketing

Smarketing — or sales and marketing — teams are often seen as two separate entities within a business. However, these departments really are two halves of the same team, one that is geared towards generating revenue.

 
Smarketing
What is smarketing
smarketing definition
marketing
sales

Five ways to elevate your content

Five ways to elevate your content

Media

Content creation is an art, and it is something that requires a great deal of time and attention in order to achieve perfection. Whether you are creating content for business or pleasure, it goes without saying that the higher the quality, the better it will perform.

 
How to improve your content
content creation
content improvement
content writing strategies
content development

Three ways to avoid creating fake news

Three ways to avoid creating fake news

Media

Creating and sharing fake news is easier than ever before, with many people taking content that they see on social media platforms to be the truth, and nothing but the truth. Therefore, it’s high time that content creators and writers take full responsibility for the content that they put out there.

 
Fake news
avoid creating fake news
avoid fake news
how to stop fake news

Brave Group announces the launch of '#KnowYourPlace'

Brave Group announces the launch of '#KnowYourPlace'

Marketing

Brave Group has announced the launch of the Sowetan's '#KnowYourPlace' creative campaign. The campaign was conceptualised and developed by House of Brave, the group's full-service advertising brand specialist agency.

 
Brave Group
Sowetan #KnowYourPlace campaign
#KnowYourPlace
House of Brave
marketing campaign 2020
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