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Roots to Reinvention — The Editor's Note
Spring notoriously signals new beginnings, meaning most industries lean on this symbolism for their own gain. Venelize de Lange from media update considers how publicity campaigns can offer an edge to an overdone story by rooting a brand's future in its own history.
The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman
Venelize de Lange from media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and technological efficiency with human relationships to build lasting credibility.
The Cost of Disconnected Marketing and Operations
media update's Venelize de Lange considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.
When Local Language Meets Global Default
South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. Venelize de Lange from media update considers what it means when the language we use does not fit the systems built to understand it.
Taste as an Editorial Skill
media update's Venelize de Lange considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.
When Purpose Meets People — A Q&A With Tarri Parfitt
media update's Venelize de Lange talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause.
South African FIT-based hiring platform, JOBJACK, has appointed award-winning PR and marketing agency Hook, Line & Sinker (HLS), to lead its B2B public relations and aimed at strengthen the company's profile.
On Sunday the 23, August, 80 volunteers from Save the Earth from A to Z (ASEZ) and ASEZ WAO have gathered at Mushroom Farm Park in Sandton, with the aim to actively boost urban greening, local biodiversity and community climate action in the heart of the Sandton business district.
South African women have been helping shape how generative AI is changing creative work for global brands, spanning business leadership, creative optimisation, operations, talent, motion design and copywriting.
With a 5% inflation rate — the highest in two years — the oscillating oil price and stagnant economic growth of 1.2%, consumers have been disputing with brands and businesses that show little empathy for their customers.
South African brand and communications agency, Penquin, has announced the appointment of Albert De Andrade as Chief Creative Officer and Lerato Moleko as Strategy Director, aimed at strengthening its leadership team as the agency continues to evolve its integrated offering.
As fans take the action beyond the stands, digital out-of-home (DOOH) gives brands a way to become part of the game-day experience, says Remi du Preez, Managing Director at Polygon.
Allan Gray has announced its new campaign, 'A Seat at the Table', aimed at using Women's Month to inspire deeper reflection on the seat women occupy, how they use their influence and the legacy they can leave for future generationns of women.
Humanz, pioneering AI-powered creator marketing and creator commerce platform, has announced the appointment of Mpumelelo Zondi as its new Country Manager for South Africa.
BBH Singapore has created a campaign for Westin Hotels & Resorts, part of Marriott Bonvoy's global portfolio of 30 hotel brands, that challenges traditional hospitality ads with a bold new brand point of view — sleep isn't passive, it's preparation and power — to show how true restoration gives guests the power and energy to 'Own Your Mornings'.
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