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Debating Our Way Out of Marketing Growth
Debating has become more of a performance than about understanding opposing perspectives — and marketing may be making a similar mistake. Venelize de Lange from media update considers how by comparing performance-driven debating to consumer-facing messaging.
Raising a Nostalgic Youth — The Editor's Note
From vintage aesthetics to classic sitcom reruns, nostalgia is constantly shaping youth culture. Venelize de Lange from media update considers why so many young people are romanticising a pre-digital life.
Creating Meaningful Consumer Connections — A Q&A With Murat Gebeceli
media update's Venelize de Lange talks to Murat Gebeceli about how cross-functional intelligence — from retail performance to partner feedback — is used to guide marketing decisions and improve execution across Sony's diverse MEA markets.
Why Brands Continue to Chase Industry Recognition
Award ceremonies — the moment of validation for brands. Venelize de Lange from media update looks at how brands can easily miss the opportunity to convert industry recognition into meaningful media visibility and audience insights.
Brand Loyalty as Subscription — The New Retail Battleground
Today consumers have endless market options — and brands are finding that customer loyalty cannot be taken for granted. media update's Venelize de Lange considers how retail businesses are adapting their strategies to stay top of mind.
Why Your Brain Still Craves Print Media
When was the last time you sat down and read something without a notification interrupting you? Venelize de Lange from media update looks at the science behind print media's appeal in a world of distracting screens.
In Defence of Niche Publications
In an era defined by rapid technological change, some publications are succeeding by focusing on something surprisingly simple. Venelize de Lange from media update explores why.
L'Oréal South Africa has welcomed the recent decision by the Advertising Regulatory Board (ARB), to uphold the company's claim that La Roche Posay is the No. 1 Most Recommended Brand by Dermatologists in South Africa.
This World Oceans Day, Canon South Africa has aimed to shine a light on the critical, hidden science of coral restoration across the Western Indian Ocean.
H&M South Africa has built on its support for gender equality and youth empowerment with a R1-million donation to non-profit organisation Star for Life.
KFC Africa has announced that, as the Proteas Women head into the T20 World Cup looking to claim their first world title, some of South Africa's smallest players are training very hard to ensure they are well prepared for the call up as the nation's back up team.
The development of a stronger pipeline of female leaders in South Africa's metals, engineering and manufacturing sectors is the focus of the 'Women of Steel' — Women's Leadership Mentoring Programme — which has been launched by the Steel and Engineering Industries Federation of Southern Africa (SEIFSA) in partnership with the Danish Industries (DI) 'Gender Inclusion Initiative'.
eNCA and eNUUS have received five honours in one week, with recognition across the National Press Club Awards and the Future of Leadership Awards affirming the strength of the two news brands across journalism, public service and social impact.
Clover Mama Afrika has announced that it has received a new vehicle from Eqstra — a division of Nedbank. This investment aims to extend far beyond mobility by being a practical enabler of access, reach and sustained community impact.
Global animal welfare organisation FOUR PAWS has welcomed the release of new data from Stats SA's General Household Survey (GHS), providing an accurate and credible snapshot of companion animal ownership in the country, at national, provincial and metropolitan level.
Publicis Production South Africa has been recognised as one of only five Publicis Groupe Centres of Excellence worldwide, based on the calibre and scale of work produced locally for global brands.
The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in London on the fourth of June.
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