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The New Face of Authority in Modern Media

The New Face of Authority in Modern Media

Media

From trusted newsrooms to trusted voices, authority in media is taking on a new form. Emma Mendes from media update explores why audiences are progressively following people over platforms, and how that shift is reshaping credibility in the digital age.

Rethinking Corporate Communication — A Q&A With Vanessa Baard

Rethinking Corporate Communication — A Q&A With Vanessa Baard

Publicity

Venelize de Lange from media update talks to Vanessa Baard about building credible corporate communication, preparing effective executive spokespeople and how to navigate a reputational crisis, especially when the path forward is unclear.

Toyota RAV4 Campaign Puts Focus on the Spirit of Adventure

Toyota RAV4 Campaign Puts Focus on the Spirit of Adventure

Marketing

Toyota South Africa Motors has launched a new advertising campaign for the new RAV4, developed in partnership with Publicis Groupe Africa's Studio One.

Where Marketing Meets Leadership — A Q&A With Suchismita Bhattarcharjee

Where Marketing Meets Leadership — A Q&A With Suchismita Bhattarcharjee

Marketing

Venelize de Lange from media update talks to Sony's Suchismita Bhattacharjee about what sustainable marketing means and how businesses can create lasting opportunities for women in visual storytelling.

PinkDrive Hosts Christmas in July Fundraiser

PinkDrive Hosts Christmas in July Fundraiser

Publicity

PinkDrive has recently held its annual Christmas in July fundraiser dinner at the Indaba Hotel in Johannesburg. Fairy lights and décor aimed to create a warm and welcoming atmosphere, reminding guests that the greatest gift anyone can give is the chance to save a life.

South African-Born MPA Day Expands Global Reach Through 2026 Ocean Conservation Activities

South African-Born MPA Day Expands Global Reach Through 2026 Ocean Conservation Activities

Publicity

Held annually on 1 August and now officially endorsed as a United Nations Ocean Decade Activity, the celebration of Marine Protected Areas (nature reserves of the sea) plays a vital role in protecting the ocean — and ultimately the planet.

<i>Content Creator Awards</i> Announces New Partners for 2026 Edition

Content Creator Awards Announces New Partners for 2026 Edition

Marketing

As South Africa's creator economy continues its rapid rise, some of the country's brands are increasingly recognising the influence, reach and commercial power of digital creators.

The Women Building South Africa's Recycling Economy

The Women Building South Africa's Recycling Economy

Publicity

Every August, Women's Month gives people an opportunity to celebrate the women shaping a stronger South Africa. It is also a reminder that some of the country's greatest opportunities for economic participation and entrepreneurship lie in sectors that are often overlooked, including the circular economy.

Why Media Businesses Are Failing to Capture Customer Loyalty

Why Media Businesses Are Failing to Capture Customer Loyalty

Marketing

We see it time and time again, media companies pouring everything they've got into customer acquisition. It's the be-all and end-all, driving every KPI. And it works; they catch their customers, they make the sale — but then waste all of that effort by letting them slip away. It's pointless, says Satish Thiagarajan, Founder of Brysa.

The Digital Paper Trail For AI

The Digital Paper Trail For AI

Media

Claude now leaves an invisible mark on AI-generated text. media update's Venelize de Lange  considers the limitations of this latest function and the complicated question of AI authorship this conversation presents.

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