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Understanding POPI and its impact on cybersecurity

Understanding POPI and its impact on cybersecurity

Marketing

With an inundation of information from all angles regarding the Protection of Personal Information (POPI) Act, and the commencement date quickly approaching, organisations could be forgiven for feeling more than a little overwhelmed, says Emmanuel Tzingakis, technical lead for Trend Micro sub-Saharan Africa.

 
POPI
POPI Act
Protection of Personal Information
cyber security
POPI commencement date

Five reasons to include audio in the newsroom

Five reasons to include audio in the newsroom

Media

Audio content is all the rage right now. Not only does it allow newsrooms to engage with their audience on a different level, but it is also a more inclusive medium. Here, media update’s Taylor Goodman looks at five ways to incorporate more audio into your content.

 
Audio
audio in newsrooms
audio content
audio content ideas
podcasting

Three reasons to include South African heritage in your PR strategy

Three reasons to include South African heritage in your PR strategy

Publicity

South African heritage is rich and diverse, but have you ever considered using it as a public relations strategy? Incorporating SA’s culture and history in PR is a creative and effective way to create a connection between your brand and its target audience. Excited to learn more? Then read on!

 
PR strategy
public relations
heritage as a strategy
African heritage in PR
South African heritage

The importance of uplifting visual content on social media

The importance of uplifting visual content on social media

Social

Social media is a great tool for brands to connect with their audience — and what better way to achieve this than by posting positive content? Because digital platforms also have the potential to be a toxic space, it is more important than ever that brands do what they can to uplift their audience.

 
Social media
social media content ideas
inspirational content on social media
be positive
best social media content
uplifting posts

How to take your PR to the next level:  A Q&A with Jacki McEwen-Powell

How to take your PR to the next level: A Q&A with Jacki McEwen-Powell

Publicity

Public relations, as a strategy, has the power to uplift a brand or individual, improving their reputation. But really now, how can PR do all of this? Worry not, readers! We managed to get you exclusive insight right here.

 
PR management
PR relationships
PR crisis
reputation management
PR gone digital
rebranding
image rebranding
digital PR
PR tips

Tractor Outdoor expands its Cape Town network

Tractor Outdoor expands its Cape Town network

Marketing

Tractor Outdoor has announced that it is expanding its roadside presence with an additional three roadside digital sites, which will take the media owner's nationwide RSD network to 23 screens. It is now one of the largest media owners in the country.

 
Tractor Outdoor
Tractor Outdoor Cape Town
roadside digital
OOH
OOH services
Billboard screens

DUKE adds Bevco to brand portfolio

DUKE adds Bevco to brand portfolio

Marketing

The DUKE Group has announced that Beverage Company (Bevco), South Africa's leading independent manufacturer and distributor of carbonated soft drinks, energy drinks, mixers and still beverages, has appointed the group as its strategic partner across all brands. 

 
DUKE
DUKE group
DUKE clients
DUKE brands
soft drinks brands
SA beverage barnds

Why more marketers should share positive messages to women

Why more marketers should share positive messages to women

Marketing

Marketers need to share more positive messages with the women in their target market if they want their brand to be a successful one. South African women are very diverse and represent many different cultures. So, what better place to gain insight on this audience than from a proudly South African company that is all for women?

 
Marketers
Marketing
Positivity and marketing
Marketing to South African Women
South African marketing
Positive marketing messages
How to market to women

Instagram’s product marketing manager to open 2021 Nedbank IMC

Instagram’s product marketing manager to open 2021 Nedbank IMC

Marketing

The 2021 Nedbank IMC has announced that Jon Youshaei, Instagram's product marketing manager, will open the 2021 event. In keeping with the conference theme of 'Marketing.The Movie', his presentation is titled, 'Don't Get Lost in Translation. How to Tell Stories that Sell'. This will be followed by a 15 minute live Q&A from San Francisco. 

 
2021 Nedbank IMC
IMC 2021
IMC speakers 2021
Jon Youshaei
Instagram
Instagram IMC 2021
Marketing.The Movie

INMA Africa welcomes Doreen Mbaya

INMA Africa welcomes Doreen Mbaya

Media

International News Media Association (INMA) has announced that it has appointed Doreen Mbaya to its fold. Mbaya will head up the International News Media Association (INMA) Africa Division.

 
International News Media Association
Media association
INMA
INMA Africa
Doreen Mbaya
INMA Africa Summit
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