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Accenture Song SA Turns Local Stories Into Global Creative Currency

Accenture Song SA Turns Local Stories Into Global Creative Currency

Publicity

Accenture Song South Africa, a tech-powered creative group, has been recognised across creative awards this season, including Cannes Lions, D&AD, The One Show, The Webby Awards, Tribeca X, Clio and other creative platforms, with The Philipstown WireCar Grand Prix and Allan Gray's 'A Seat at the Table' leading the way.

Buka Africa's First Micro-Drama Tops 5.26-Million Views on TikTok and Facebook

Buka Africa's First Micro-Drama Tops 5.26-Million Views on TikTok and Facebook

Marketing

Buka Africa's first locally produced micro-drama series, After the Bell, has generated more than 5.26-million views across TikTok and Facebook, and a total watch time in excess of 18 800 hours — offering evidence that South African audiences are embracing micro-dramas as a new form of mobile-first entertainment. 

Club Med’s South African Journey Reaches a Major Milestone

Club Med’s South African Journey Reaches a Major Milestone

Publicity

Club Med has officially made its long-awaited South African debut. media update's Venelize de Lange considers how the global hospitality brand is positioning itself within the country's tourism sector. 

Your Biggest Reputation Risk Isn't a Bad Headline — It's an Algorithm

Your Biggest Reputation Risk Isn't a Bad Headline — It's an Algorithm

Publicity

For business leaders and marketers across South Africa, a quiet revolution is underway. The "ten blue links" of Google are giving way to the synthesised, authoritative voice of artificial intelligence, says Karl Haechler, CEO of Burson Africa.

The 10/95 Rule: Why Marketing Efficiency is Killing Effectiveness

The 10/95 Rule: Why Marketing Efficiency is Killing Effectiveness

Marketing

The wastage fallacy doesn't just live in your media plan. It lives in your creative decisions too. And mistaking efficiency for effectiveness is costing brands on both fronts, says Pieter Geyser, Commercial Director at Humanz.

Has Digital Marketing Become Too Optimised to Be Memorable?

Has Digital Marketing Become Too Optimised to Be Memorable?

Marketing

For over a decade, digital marketing has been defined by the pursuit of accountability. From A / B testing and scroll-depth analysis to the relentless optimisation of Click-Through Rates (CTR), the industry has prioritised the dashboard over the drawing board.

Meet The People Acquires The LOOMIS Agency

Meet The People Acquires The LOOMIS Agency

Marketing

Meet The People (MTP), the advertising holding company for big and mid-sized clients, has announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand specialist, and its digital marketing arm, iluminere.

MANCOSA <i>Jacaranda FM</i> Business Breakfast Announces Speaker Line-Up

MANCOSA Jacaranda FM Business Breakfast Announces Speaker Line-Up

Media

Jacaranda FM has announced that some of South Africa's respected business leaders, entrepreneurs and high-performance achievers will take to the stage next month as the MANCOSA Jacaranda FM Business Breakfast returns for its fourth edition, bringing together ambitious professionals for a morning of inspiration, practical insight and meaningful conversation. 

eMedia Expands Digital Footprint With the Launch of Openview Stream

eMedia Expands Digital Footprint With the Launch of Openview Stream

Media

eMedia, one of Africa's entertainment businesses, has announced the launch of Openview Stream, Africa's first independent Free Ad-Supported Streaming Television (FAST) platform.

Corona Campaign Uses Natural Light to Create Outdoor Installation

Corona Campaign Uses Natural Light to Create Outdoor Installation

Marketing

Corona has launched a campaign that uses natural light and urban landscapes to create temporary outdoor installations highlighting the brand's association with spending time outdoors.

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