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The CMO Council 2026 Marketing Transformation Performance Audit Findings

The CMO Council 2026 Marketing Transformation Performance Audit Findings

Marketing

The CMO Council has released initial findings from its 2026 Marketing Transformation Performance Audit and Scorecard, exposing widespread operational deficiencies that continue to prevent many marketing organisations from translating martech, AI and data investments into measurable business performance.

The Fast Food Brands South Africans Notice Aren't Always the Ones They Buy

The Fast Food Brands South Africans Notice Aren't Always the Ones They Buy

Marketing

South Africa's fast-food and quick-service restaurant (QSR) conversation is back in full swing, but the brands consumers have been talking about, searching for and ultimately buying are no longer always the same.

WeBuyCars Campaign Sparks Debate Around Topical Advertising

WeBuyCars Campaign Sparks Debate Around Topical Advertising

Publicity

Venelize de Lange from media update considers what WeBuyCars' backlash over their latest advertisement reveals about topical advertising and brand publicity.

From Broadcast to FAST: Understanding Today's Video Platform Landscape

From Broadcast to FAST: Understanding Today's Video Platform Landscape

Media

Navigating today's video platform landscape is increasingly challenging, not only for audiences confronted by endless viewing options, but even for media professionals operating within the industry, says Lefeedi Maja, Business Consultant, Writer and Author.

The Ingredients for Credibility in Modern Food Media — A Q&A With Jenny Morris

The Ingredients for Credibility in Modern Food Media — A Q&A With Jenny Morris

Media

Venelize de Lange from media update talks to celebrity Chef Jenny Morris about audience attention and creator credibility in food media while considering what role storytelling plays in this industry. 

@Sandton Hotel Supports Local Community Through Mandela Day Shoe Drive

@Sandton Hotel Supports Local Community Through Mandela Day Shoe Drive

Media

@Sandton Hotel has announced that it has partnered with St John's United Church this Mandela Day to collect shoes for distribution within the local community.

The Overlooked Relationship That Can Nearly Double Revenue Growth

The Overlooked Relationship That Can Nearly Double Revenue Growth

Marketing

Here is a figure that ought to settle a thirty-year argument. Companies whose marketing and finance chiefs genuinely trust one another grow revenue nearly twice as fast as those where the CMO and CFO are at odds, says Musa Kalenga, CEO of Brave Group.

Why Africa's Fastest AI Adopters Need Governance, Not Just Speed

Why Africa's Fastest AI Adopters Need Governance, Not Just Speed

Marketing

AI adoption is accelerating across Africa's Small and Medium Businesses (SMBs). In South Africa, SMBs are investing in AI at rates above the global average, reflecting growing confidence in technology's role in driving productivity and growth, says Jordaan Burger, Managing Director at Sage AME.

<i>Kaya 959</i> Partners With Africa's Biggest Marketing Conference™

Kaya 959 Partners With Africa's Biggest Marketing Conference™

Media

Kaya 959 has been announced as the exclusive radio partner of Africa's Biggest Marketing Conference™, the Nedbank IMC 2026, marking a strategic partnership that will take the country's influential conversations on marketing, business and brand leadership beyond the conference stage and onto the airwaves.

AI Won't Replace Qualitative Researchers But it Will Make Them More Powerful

AI Won't Replace Qualitative Researchers But it Will Make Them More Powerful

Marketing

For years, qualitative research has been defined by a single trade-off: depth or scale. Researchers could spend weeks immersed in the lives of a handful of participants, uncovering the context behind decisions and behaviours. Or they could reach larger audiences through quantitative methods, sacrificing nuance for volume, says Demographica.

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