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The Panel Trap: How Corporates' RFP Obsession is Shredding Their Own Brand Equity

The Panel Trap: How Corporates' RFP Obsession is Shredding Their Own Brand Equity

Publicity

Picture this: a corporate giant, desperate for fresh PR firepower, fires off a glossy RFP. Agencies scramble, pouring blood, sweat and late nights into bespoke pitches, says Bernadine Coles, Meropa Communications Deputy Divisional Head of Corporate.

Clover Mama Afrika Recevies New Vehicle From Eqstra

Clover Mama Afrika Recevies New Vehicle From Eqstra

Publicity

Clover Mama Afrika has announced that it has received a new vehicle from Eqstra — a division of Nedbank. This investment aims to extend far beyond mobility by being a practical enabler of access, reach and sustained community impact.

On World Oceans Day, Canon South Africa Highlights Importance of Coral Conservation

On World Oceans Day, Canon South Africa Highlights Importance of Coral Conservation

Publicity

This World Oceans Day, Canon South Africa has aimed to shine a light on the critical, hidden science of coral restoration across the Western Indian Ocean.

Youth Is Not an Age. It Never Was. Lit.

Youth Is Not an Age. It Never Was. Lit.

Marketing

Every June, the South African marketing industry does something curious. It sets aside an entire month to talk about youth, and then spends most of it talking about age, says Marilize Jacobs, Founder of VocalCord PR & Reputation Management, and Thabani Mnyakeni, Chief Creative Officer at TM Relations.

Allan Gray and Accenture Song Win at <i>D&AD Awards</i>

Allan Gray and Accenture Song Win at D&AD Awards

Marketing

Allan Gray and Accenture Song's, 'A Seat at the Table', has won a D&AD Wood Pencil in Spatial Design, the only South African work to receive a Pencil at the 2026 D&AD Awards.

KFC Mini-Cricket High-Performance Training Camp to Serve as the Nation's Backup Team

KFC Mini-Cricket High-Performance Training Camp to Serve as the Nation's Backup Team

Publicity

KFC Africa has announced that, as the Proteas Women head into the T20 World Cup looking to claim their first world title, some of South Africa's smallest players are training very hard to ensure they are well prepared for the call up as the nation's back up team.

Loyalty Cannot Grow if it Cannot Adapt

Loyalty Cannot Grow if it Cannot Adapt

Marketing

South Africa is no longer an emerging loyalty market. It is a mature one. The 2025 / 6 Truth and BrandMapp Loyalty Whitepaper found that 85% of economically active South Africans use loyalty programmes, up from 82% in the previous year, says Len Lubbe, CEO at LoyaltyPlus.

McDonald's South Africa Brings FIFA World Cup 2026™ Excitement Home

McDonald's South Africa Brings FIFA World Cup 2026™ Excitement Home

Publicity

McDonald's South Africa has announced that it is bringing the excitement of the FIFA World Cup 2026™ closer to home with a nationwide campaign designed to unite fans through great food, exclusive collectibles, family experiences and moments of national pride.

World Out of Home Organization Launches World-First Global Measure of Programmatic DOOH Advertising Spend

World Out of Home Organization Launches World-First Global Measure of Programmatic DOOH Advertising Spend

Marketing

The World Out of Home Organization (WOO) has announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately USD$1.4-billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure.

Tiger Brands Announces Seven Manufacturing Sites Are Now Solar Power Operational

Tiger Brands Announces Seven Manufacturing Sites Are Now Solar Power Operational

Marketing

Tiger Brands has announced it has reached a milestone in its renewable energy journey, with solar power now operational at seven of its manufacturing sites across South Africa, aimed at helping to reduce the company's reliance on non-renewable energy sources while lowering its carbon footprint.

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