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Marketing, Africa and AI: A Q&A With Dr Mark Nasila

Marketing, Africa and AI: A Q&A With Dr Mark Nasila

Marketing

For a while now, AI and how much it has developed has been the talk of the town. But this has also left creatives worrying about things like how it will affect their job, and how it can be used to help them enhance their work. But fret not because we have insights from Dr Mark Nasila on all things marketing, Africa and AI!

 
Marketing Africa and AI
A Q&A With Dr Mark Nasila
Marketing and AI
AI in Marketing
Dr Mark Nasila
Marketing in Africa
AI and marketing campaigns
African AI renaissance
The SingularityU South Africa Summit

Sungrow Celebrates Cape Town <i>Solar & Storage Live</i>

Sungrow Celebrates Cape Town Solar & Storage Live

Publicity

Sungrow, a global leader in renewable energy solutions, has announced the success of its participation in Solar & Storage Live Cape Town. The event has marked a significant milestone in Sungrow's commitment to driving the energy transition in South Africa, showcasing the company's advanced solar and storage technologies that are shaping the future of clean energy.

 
Sungrow
Solar & Storage Live in Cape Town
Showcasing the Future of Renewable Energy
Solar & Storage
PowerStack 200CS
Renewable Energy Solutions

Financial Service Companies Have Unique Digital Marketing Challenges to Overcome

Financial Service Companies Have Unique Digital Marketing Challenges to Overcome

Marketing

Heading up digital marketing efforts in the financial services sector is not easy right now. High interest rates and slow economic growth are putting pressure on company returns and privacy regulations continue to intensify, says Kelly Driscoll, head of demand generation at Sanlam. 

 
Financial Service Companies
Sanlam
Financial Sector Marketing
SA360
Life of Confidence Campaign
Kelly Driscoll
Incubeta

A Majority of Digital Advertising Campaigns in SA Are Falling Short

A Majority of Digital Advertising Campaigns in SA Are Falling Short

Marketing

No matter which industry your business finds itself in, advertising forms a crucial part of any company's go-to-market strategy to help achieve a host of business goals, says Charles Stuart, a PwC South Africa technology, media and telecommunications partner. 

 
Digital Advertising Campaigns in SA Are Falling Short
Maximum ROI
PwC
Global Entertainment & Media Outlook 2024-2028
Charles Stuart
Advertising Campaigns

Polygon Includes Delivery Bikes in DOOH Network

Polygon Includes Delivery Bikes in DOOH Network

Marketing

Polygon, Africa's largest aggregated publisher network, has announced its partnership with Swift Media to digitise Smart Boxes on Uber Eats' delivery bikes in Gauteng. The partners will be introducing the first programmatically available digital delivery bike network in South Africa.

 
Polygon Includes Delivery Bikes in DOOH Network
Polygon
Delivery Bikes
DOOH
DOOH Network
Polygon DOOH
Polygon Delivery Bikes

<i>PRISMS Awards</i> Welcomes 10 Young Voices Selected for 2024

PRISMS Awards Welcomes 10 Young Voices Selected for 2024

Publicity

The PRISM Awards has announced that it has welcomed the 10 Young Voices that have been selected for the 2024 programme. The diverse group, made up of students and young professionals, was carefully selected by the PRISMS Young Voices committee from applications received. 

 
PRISMS Awards Welcomes 10 Young Voices Selected for 2024
PRISMS
PRISM Awards
2024 PRISM Awards
PRISM Young Voices
PRISM Young Voices

Shopper Media Launches Pharma TV

Shopper Media Launches Pharma TV

Marketing

Shopper Media, a division of Provantage, has launched Pharma TV, a digital media network designed to enhance the shopper experience within independent pharmacies across South Africa.

 
Shopper Media Launches Pharma TV
Shopper Media
Provantage
OOH
Digital Media Network
Pharma TV
DOOH
Out-of-Home Advertising

In-House Versus Agency PR

In-House Versus Agency PR

Publicity

Public relations is an integral part of any brand's communication strategy. When a brand is choosing someone to use for their PR services, they can go in one of two directions: in-house or agency PR. It's important to know the different benefits, procedures and more. This article has it all!

 
In-house PR
Agency PR
Benefits of in-house PR
Benefits of Agency PR
How to choose between in-house and agency PR
What does “in house” mean in PR
Internal PR
External PR
Internal vs external PR

DMEXCO Highlights 2024 Conference

DMEXCO Highlights 2024 Conference

Marketing

DMEXCO has announced that it will once again be serving up an extensive programme on Wednesday 18, September and Thursday, 19 September. The business-to-business digital and tech event taking place in Cologne will mark the first installment of several new formats, including the DMEXCO CMO Summit and the Creativity Summit.

 
DMEXCO Highlights 2024 Conference
DMEXCO
DMEXCO 2024
DMEXCO CMO Summit
Creativity Summit
Prompting the Future

Rogerwilco Hosts <i>Harness Customer Reviews for E-commerce and Brand Growth</i> Webinar

Rogerwilco Hosts Harness Customer Reviews for E-commerce and Brand Growth Webinar

Marketing

Rogerwilco has announced that it is hosting a free webinar titled Harness Customer Reviews for E-commerce and Brand Growth, in conjunction with its report co-authors ovatoyou and Julia Ahlfeldt CX Consulting, on Wednesday, 18 September at 10:00. This session will explore strategic opportunities that customer reviews present and how they can be harnessed for maximum impact.

 
Rogerwilco Hosts Harness Customer Reviews for E-commerce and Brand Growth Webinar
Rogerwilco
E-commerce
Brand Growth
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0
 

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