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The social media news you’ve been missing

The social media news you’ve been missing

Social

Need a social media update? We know how fast the updates and trends roll out in this space and it can be difficult to keep up. That’s why we’ve got you covered with all the latest and greatest developments in the digital scene. So, what are you waiting for? Let’s get straight into it!

 
Social media
Social media news
Facebook news
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Three ways social media encourages creativity [Infographic]

Three ways social media encourages creativity [Infographic]

Social

Social media can boost creativity when you need it most. When people say that you are wasting hours scrolling, you can look them in the eye and say, “No, I am doing creative research.” Here media update’s Talisa Carlson takes a look at how social media really does encourage originality.

 
Social media and creativity
Social media encourages creativity
Social media and being creative
Creativity on social media infographic
How social media inspires creativity

Earned, paid and owned media: What's the difference?

Earned, paid and owned media: What's the difference?

Publicity

The battle of earned media, paid media and owned media is one that has stood the test of time. But which form of media is the most valuable and returns the most exposure for your client’s brand? Let’s find out.

 
Earned media
owned media
paid owned and earned media
what is earned media
paid media
what is owned media
earned vs paid media
what is paid media

Three ways media monitoring is a content creator's little helper

Three ways media monitoring is a content creator's little helper

Media

Media monitoring is the helping hand that every content creator needs. This is because its services can assist a writer in finding new content ideas or improving their strategies; creators can find all the answers they need, says the team at Newsclip Media Monitoring.

 
How to use media monitoring
how creators can use media monitoring
media monitoring helps content creators
content creation tools
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how to create amazing content

Building a social media community surrounding your brand

Building a social media community surrounding your brand

Social

Consumers are more willing to support or invest in a brand if they see that other people are satisfied with the company. Building a community surrounding your brand on social media is essential if you want to have a loyal following that will support you online, says the team at amaSocial.

 
What is social media community management
Best practices for building a social media community
Social media community for brands
Community manager
Social media manager
Social media community

Ogilvy Cape Town and Volkswagen SA launch '#MswenkoChallenge'

Ogilvy Cape Town and Volkswagen SA launch '#MswenkoChallenge'

Marketing

Volkswagen South Africa and Ogilvy Cape Town have announced the launch of the new Polo Vivo Mswenko campaign. The duo has collaborated with local creatives GALXBOY (founded by Thatiso Dube) and Yay Abe (Russell Abrahams) to kickstart a crowd-sourced campaign for the launch, which is inspired by the spirit of 'Mswenko'.

 
Ogilvy Cape Town
Volkswagen SA
#MswenkoChallenge
crowd-sourced campaigns
Mswenko
GALXBOY
Yay Abe

What is newsjacking and how to use it

What is newsjacking and how to use it

Media

Newsjacking has been around for more than a decade, but few brands use it to their full advantage. It’s a useful way to get the public talking about your content by hitching a ride on topics that they already care about. Hop aboard as media update’s Maryna Steyn takes you on this exciting adventure.

 
Newsjacking
what is newsjacking
understanding newsjacking
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Benefits of newsjacking
newsjacking
marketing

IAB SA in search of new CEO for 2022

IAB SA in search of new CEO for 2022

Marketing

The IAB South Africa has announced that Paula Hulley, IAB South Africa's CEO, will not be renewing her contract into 2022. The organisation says that after three and a half years in her role, Hulley leaves the IAB South Africa in a strong strategic, financial and operational position. Hulley's departure has subsequently left the role open.

 
IAB SA
IAB news
IAB updates
Paula Hulley
IAB South Africa's CEO

2021 <i>Brand SA Play Your Part Awards</i> open entries for Nation Pride Award

2021 Brand SA Play Your Part Awards open entries for Nation Pride Award

Publicity

The 2021 Brand South Africa Play Your Part Awards has opened entries for The Nation Pride Award. This is to support individuals and organisations who are working to instil a sense of national pride and patriotism in their communities. 

 
Brand SA Play Your Part Awards
Nation Pride Award
SA awards
Brand awrads 2021
CSI awards
Ntaion pride
national pride

RecyclePaperZA calls on citizens to recycle paper products

RecyclePaperZA calls on citizens to recycle paper products

Publicity

RecyclePaperZA has called on homes, schools and businesses to separate recyclables from rubbish. The organisation says that by keeping cardboard boxes, used office paper, newspaper and food packaging out of our bins, we keep out of landfills. The call is in light of National Recycling Day.  

 
RecyclePaperZA
recycle paper products
National Recycling Day
recycling
reusing paper
recycling initiatives
south african recycling projects
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