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Rethinking DOOH: A Q&A With Remi du Preez — Part One

Rethinking DOOH: A Q&A With Remi du Preez — Part One

Marketing

Digital advertising gets more crowded as Digital Out-of-Home (DOOH) keeps growing into a flexible and measurable medium. Venelize de Lange from media update talks to Remi du Preez about what marketers misunderstand about outdoor advertising and how to use it more strategically. 

The Qualification That Walks With You: Why the World of Credentials is Coming to Cape Town

The Qualification That Walks With You: Why the World of Credentials is Coming to Cape Town

Publicity

Somewhere in South Africa this morning, someone is being treated by a person whose qualification does not exist. Somewhere else, a Congolese engineer with twelve years of experience is stacking shelves, because the university that awarded his degree no longer answers its phone, says Navin Vasudev, International Education and Qualifications Specialist and Former Manager at the SAQA.

How to Use Your Agency Internship to Set Up a Successful Career

How to Use Your Agency Internship to Set Up a Successful Career

Media

Twelve talented new recruits recently joined the team at VML South Africa after completing a year-long internship with the agency. "Each intern was placed in a department related to their field of study or interest for hands-on exposure to meaningful work in a supportive learning environment," says Khumo du Toit, Learning and Development Manager at VML South Africa. 

Chappies Announces Khuliso Mudau as New Brand Ambassador

Chappies Announces Khuliso Mudau as New Brand Ambassador

Marketing

Chappies has announced Khuliso Mudau as its new Brand Ambassador, bringing together one of South Africa's brands with one of the country's  football talents. 

The Ethics of Purpose-Led Communication: A Q&A With Palesa Mokomele

The Ethics of Purpose-Led Communication: A Q&A With Palesa Mokomele

Publicity

Real stories power awareness campaigns, but whose voice really shapes them? media update's Venelize de Lange talks to Palesa Mokomele about consent, dignity and building trust in purpose-led communication. 

 

Blok Calls On Capetonians To Join Annual Sea Point Beach Clean-Up

Blok Calls On Capetonians To Join Annual Sea Point Beach Clean-Up

Publicity

Blok, in collaboration with Pristine Earth Collective and Statistics South Africa, along with their Neighbourhood Heroes, is inviting residents and visitors to help restore Sea Point's coastline during its fourth annual Blok Spring Clean.

The Era of

The Era of "Feel-Good Marketing": Why Positivity and Purpose-Driven Storytelling is Cutting Through the Noise

Marketing

From rising living costs and global uncertainty to the relentless pace of the 24-hour news cycle, consumers are navigating an increasingly overwhelming world. According to Andrion van der Merwe, Head of Production at Penquin, this is fundamentally changing how people respond to brands, and those creating positive, meaningful experiences are emerging as the biggest winners.

New South African Research Initiative Helping Journalists Cover Consumer Debt

New South African Research Initiative Helping Journalists Cover Consumer Debt

Marketing

In January 2022 the National Credit Regulator put out a statement about adverts running on Facebook, Instagram and Twitter. They promised debt "written off" and "government approved" relief, and some carried images of senior public officials. The regulator's verdict on the lot of it was "all lies", says Rowan Breeds, Debt Counsellor, Debt Solutions 4U.

The One Club Announces Global Partnership With CapCut

The One Club Announces Global Partnership With CapCut

Marketing

The One Club for Creativity, a nonprofit organisation whose mission is to support the global creative community, has announced a major agreement with CapCut, part of ByteDance, to serve as the club's premier global AI partner.

<i>Content Creator Awards</i> Launch Free Creator Labs to Equip South Africa's Next Generation of Creators

Content Creator Awards Launch Free Creator Labs to Equip South Africa's Next Generation of Creators

Media

The Content Creator Awards, sponsored by Samsung, are taking their commitment to growing South Africa's creator economy beyond the annual celebration with the introduction of two free Creator Labs designed to educate, connect and equip creators with practical skills for building sustainable careers in the industry.

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