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Hook, Line & Sinker Secures JOBJACK to Lead B2B Public Relations

Hook, Line & Sinker Secures JOBJACK to Lead B2B Public Relations

Publicity

South African FIT-based hiring platform, JOBJACK, has appointed award-winning PR and marketing agency Hook, Line & Sinker (HLS), to lead its B2B public relations and aimed at strengthen the company's profile.

Taste as an Editorial Skill

Taste as an Editorial Skill

Media

media update's Venelize de Lange considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.

ASEZ and ASEZ WAO Partner With JCPZ and UJ to Create Green Urban Oasis in Sandton

ASEZ and ASEZ WAO Partner With JCPZ and UJ to Create Green Urban Oasis in Sandton

Publicity

On Sunday the 23, August, 80 volunteers from Save the Earth from A to Z (ASEZ) and ASEZ WAO have gathered at Mushroom Farm Park in Sandton, with the aim to actively boost urban greening, local biodiversity and community climate action in the heart of the Sandton business district.

Digital Out-of-Home is Rewriting the Rules of Game Day

Digital Out-of-Home is Rewriting the Rules of Game Day

Marketing

As fans take the action beyond the stands, digital out-of-home (DOOH) gives brands a way to become part of the game-day experience, says Remi du Preez, Managing Director at Polygon.

Penquin Appoints Albert De Andrade and Lerato Moleko

Penquin Appoints Albert De Andrade and Lerato Moleko

Marketing

South African brand and communications agency, Penquin, has announced the appointment of Albert De Andrade as Chief Creative Officer and Lerato Moleko as Strategy Director, aimed at strengthening its leadership team as the agency continues to evolve its integrated offering.

Allan Gray's 'A Seat at the Table' Women's Month Campaign

Allan Gray's 'A Seat at the Table' Women's Month Campaign

Marketing

Allan Gray has announced its new campaign, 'A Seat at the Table', aimed at using Women's Month to inspire deeper reflection on the seat women occupy, how they use their influence and the legacy they can leave for future generationns of women.

Westin Hotels and Resorts Reclaims Sleep as Power in New 'Own Your Mornings' Campaign by BBH Singapore

Westin Hotels and Resorts Reclaims Sleep as Power in New 'Own Your Mornings' Campaign by BBH Singapore

Marketing

BBH Singapore has created a campaign for Westin Hotels & Resorts, part of Marriott Bonvoy's global portfolio of 30 hotel brands, that challenges traditional hospitality ads with a bold new brand point of view — sleep isn't passive, it's preparation and power — to show how true restoration gives guests the power and energy to 'Own Your Mornings'.

What Happens to Agency Fees When AI Halves the Hours?

What Happens to Agency Fees When AI Halves the Hours?

Marketing

When artificial intelligence halves the hours a job takes, time-based billing quietly halves the agency's fee too. Here's a candid look at a broken commercial model. It includes the one question every CMO should ask on Monday morning, says Musa Kalenga, CEO of Brave Group.

The Jester Group Unveils New Structure

The Jester Group Unveils New Structure

Marketing

The Jester Group has brought its sports, marketing and talent businesses together under a single group structure, aimed at formalising the way its different areas of expertise will operate under the Jester name.

Reputation Isn't a Message, It's a Discipline

Reputation Isn't a Message, It's a Discipline

Marketing

In my experience leading reputation for one of Africa's largest financial services groups, one shift is unmistakable: reputation is no longer built by what we say, but by what we do — especially under pressure. It is one of the most valuable, least understood assets an organisation holds, says Wendy Tlou, Chief Communications and Reputation Officer at Old Mutual.

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