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A New Model for Media Planning Arises as Traditional Approaches Collapse

A New Model for Media Planning Arises as Traditional Approaches Collapse

Media

WARC's latest 2026 forecast has shown that global advertising spend is forecast to grow 9.1% in 2026 to USD$1.30-trillion, doubling in size since the pandemic and equivalent to USD$150 spent on every person.

WOO President Tom Goddard Offers a Message for the New Year

WOO President Tom Goddard Offers a Message for the New Year

Marketing

Tom Goddard, President of World Out of Home Organization, has said that the global Out-of-Home industry can expect much more from 2026 than from 2025.

Canva On Building Africa's Creative Future: A Q&A With Bianca Sibiya — Part Two

Canva On Building Africa's Creative Future: A Q&A With Bianca Sibiya — Part Two

Media

How can South African creators turn creativity into sustainable careers? media update's Venelize de Lange continues the conversation with Bianca Sibiya, unpacking where income, influence and new creative opportunities are emerging.

Africa's Green Economy Summit 2026

Africa's Green Economy Summit 2026

Publicity

As the world accelerates climate finance commitments ahead of several crucial global milestones, momentum is shifting toward solutions that can turn ambition into action. 

Art Directors Club Announces Dreamina AI Partner on Free Design Competition

Art Directors Club Announces Dreamina AI Partner on Free Design Competition

Media

The global Art Directors Club has announced an exclusive partnership with Dreamina AI, part of ByteDance, for the inaugural free ADC AI Visual Design-Dreamina AI category dedicated to honouring the frontier of generative craft in this year's ADC 105th Annual Awards

'Red Bull Zero Excuses' Ampli5d by <i>5FM</i>

'Red Bull Zero Excuses' Ampli5d by 5FM

Media

'Red Bull Zero Excuses' — 'Ampli5d' by 5FM — has announced that it is launching in South Africa, inviting participants to choose any fitness activity and turn it into a lasting habit over 21 days.

SABC 2 Introduces a New Era

SABC 2 Introduces a New Era

Media

SABC 2 has announced that it is entering a New Era — a renewed chapter defined by authentic South African storytelling, cultural familiarity and a deeper connection to everyday life.

Six Continents, One City: What Cape Town's Tourism Campaign Means for Destination PR

Six Continents, One City: What Cape Town's Tourism Campaign Means for Destination PR

Publicity

media update's Venelize de Lange analyses Cape Town's latest tourism push to unpack how integrated storytelling, global visibility and measurable engagement are reshaping destination PR.

The Strategic Role of Sonic Branding in Launching an Unknown Brand

The Strategic Role of Sonic Branding in Launching an Unknown Brand

Media

In saturated and highly competitive categories, many brands have a similar problem: audiences may remember an advert, but not the brand behind it. 

SA Businesses Are Embracing AI, But Ethical Blind Spots Are Becoming an Operational Risk

SA Businesses Are Embracing AI, But Ethical Blind Spots Are Becoming an Operational Risk

Marketing

South African organisations are accelerating their adoption of Artificial Intelligence, but many are overlooking the single factor that could derail efficiency gains, expose them to regulatory scrutiny and damage brand trust, says Alkemi Collective CEO Bradly Howland.

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