The Awards in Sub-Saharan Africa, TikTok has announced NIVEA (Beiersdorf) and inDrive as the official Title Sponsors of the 2025 Sub-Saharan Africa Awards, that has aimed to underscore the growing influence of digital creativity and brand collaboration across the region dedicated to celebrating and rewarding creators.

The Drinks Federation of South Africa (DF-SA), the industry body representing the legitimate alcohol sector, has continued to champion responsibility as the cornerstone of a sustainable, well-regulated alcohol environment. As South Africa concludes a pivotal year on the global stage, the DF-SA calls on all South Africans to place responsibility at the centre of every festive celebration.

Funnel, the marketing intelligence platform, and market insights company Ravn Research have announced that they have released a report on the state of agencies and in-house marketers. 

Venelize de Lange from media update explores how Takealot's festive-season surge reflects changing consumer expectations, offering marketers a glimpse into the strategies reshaping South Africa's digital retail future.

Tech-forward, integrated marketing company, Brave Group, has announced that it was appointed as the marketing agency for MasterChef South Africa Season 6, marking a significant milestone as the cooking competition makes its debut on eTV in 2026. 

At a time when South Africa's unemployment rate has continued to challenge households across the country, Shesha Taxi Services has emerged with the aim to become a force for economic ability and community impact.

When it comes to marketing and communications the single biggest mistake business owners have made is focusing all their time and attention on driving tactics and campaigns, while giving little attention to their brand strategy.

In a world where news is just a swipe away, are we truly informed — or just overwhelmed? As Africa's youth continues to drive the media revolution, creators now risk irrelevance. Emma Mendes from media update explores what this means for the future of media and how creators can evolve alongside it.

Ogilvy South Africa has been named overall Agency of the Year at the Financial Mail AdFocus Awards 2025, an accolade earned through a year of creativity, strategic excellence and consistent effectiveness. 

Burgraff Malengua Corporation (Pty) Ltd (BM Corporation) and FasterCapital have announced a strategic partnership through the EquityPilot Program to accelerate BM Corporation's consultancy, business facilitation and real estate development expansion across Africa by combining local project expertise with FasterCapital's global acceleration, technical and funding resources.