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Dos and don’ts of cause-related publicity

Dos and don’ts of cause-related publicity

Publicity

Cause-related publicity can be extremely beneficial to the reputation of any brand. However, when cause-related publicity backfires, it can be detrimental to a brand's image. We've simplified the dos and don'ts for PR pros looking to get into cause-related publicity — it's all here in this five-minute read.

 
Cause marketing
Public relations
Cause-related publicity
Social issues
Corporate social investment
CSI
Corporate social responsibility
CSR
What is cause marketing in public relations
How to get into cause marketing
Choosing your cause in publicity
What is cause marketing
Cause marketing 101
Cause marketing in PR

A guide to social media aesthetics [Infographic]

A guide to social media aesthetics [Infographic]

Social

Listen, aesthetics are a thing. Why else would we spend hours on Pinterest, or be willing to spend a little extra and wait a little longer to find something in the colour we want? Social media is ruling the world, and if you want to be a success on the apps, you need to have an aesthetic.

 
Social media
Social media aesthetics
What is my social media aesthetic
How to find your social media aesthetic
How do I figure out my Instagram aesthetic
How to find your social media personality
How to find your brand aesthetic
How to find your aesthetic
Social media aesthetic examples
Why is social media aesthetics important
What is social media aesthetics
How do you find your social media aesthetic
Social media infographic

Five ways visuals can enhance your podcast

Five ways visuals can enhance your podcast

Media

Podcasting is a low-entry medium for distributing information. From true crime to talk shows, there's something for every host and listener. But the competition is also tough! Visual enhancement has proven to be a successful feature in promoting podcasts. We've put together five compelling reasons to incorporate visual elements as a podcaster.

 
Podcast
Multimedia podcast
Podcast tips
How to make podcasts more engaging
How to create a podcast brand
How to make podcasts more accessible
How to connect with your podcast audience
Audio media
Podcasting

Three books every aspiring PR pro should read

Three books every aspiring PR pro should read

Publicity

There are a few things that take one from your average junior PR Joe to a superb PR pro — and that is a thirst for knowledge. No matter when you started your journey into public relations, you needed to be willing to constantly up your knowledge and grow in your field. One of the best ways you can improve your knowledge is through books.

 
Three books every aspiring PR pro should read
3 books every aspiring PR pro should read
Books for PR pros
Building your brand
PR tips
Public relations
PR industry tips
PR books
Starting in PR
PR career
Building your PR career
Building a Story Brand
Spin Sucks
The PR Paradox
Donald Miller
Gini Dietrich
Matias Rodsevich

PR campaigns of Tea brands

PR campaigns of Tea brands

Publicity

Tea… the jack of all trades when it comes to warm beverages. We all have different reasons for enjoying a cup or keeping multiple kinds of tea in our homes at any given moment. For some, it is a staple; for others, it is an occasional comfort. For PRs, it is a masterclass in public relations.

 
International Tea Day
PR
Public relations
PR campaigns from famous brands
PR campaigns from tea brands
Joko tea
Joko tea PR
Twinings tea
Twinings Tea PR
Twinings PR
Sourced With Care
POWA
End Domestic Silence
POWA and Joko
Twinings Sourced with Care
Five Roses
Five Roses Tea
Five Rose PR
Five Roses Tea PR
Cansa
Cuppa for Cansa
Five Roses Campaign
Fortnum and Mason
Fortnum and Mason PR
Fortnum and Mason campaign
Recycle Fortnum and Mason
Long Love Fortnums
Long Love #Fortmnums
Fortnum and Mason peacock

The art of creating desire

The art of creating desire

Marketing

Desire … It might seem simple enough, but it is a big word. It is six letters that refer to the things we want so intensely and deeply — the things we cannot stop thinking about. Making people want something is not easy, but making people desire something is a different thing entirely.

 
Desire
Desire marketing
Create desire through marketing
Can you create desire through marketing
Desire marketing examples
What is an example of desire marketing
KFC
KFC ad
KFC marketing
KFC marketing campaign
KFC Beyond The Sea
Funny ad
Desire marketing campaign
Desire marketing ads
What is desire marketing
What is an example of desire-based marketing
Desire marketing reviews
Desire marketing strategy
How to use desire marketing
How to do desire marketing

How radio stations can benefit from podcast platforms [Infographic]

How radio stations can benefit from podcast platforms [Infographic]

Media

Radio stations need to adapt to the changing media environment. The power of podcasting is often overlooked, but its relevance and accessibility are offers that no media institution should pass up on! This infographic outlines three ways podcast platforms can be beneficial to radio stations.

 
Radio
Radio advertising
Content marketing for radio stations
How to preserve radio content
Targeted audiences in radio

The role of PR in sustainable fashion — in 300 words or less

The role of PR in sustainable fashion — in 300 words or less

Publicity

Fashion is a big deal. It has been for a long time now, and the power of fashion just keeps growing and growing. At the same time, there is another movement taking centre stage. Sustainability and “going green” are becoming more and more popular, and fashion needs to keep up — queue the PRs.

 
Sustainable Fashion
Fashion
Sustainability
Sustainability in fashion
PR
Sustainability in PR
PR and sustainability
The role of sustainability in fashion
PR role in sustainable fashion
PR in fashion
Fashion PR
What does PR do in fashion
PR for sustainable brands
Public Relations

Busting five myths about social media

Busting five myths about social media

Social

The Internet is filled with info, but much of it is unreliable. Everyone is trying to share tips, sell an e-book or promote their course on social media. Before enrolling in TikTok university, get the facts straight about some social media myths in this article.

 
Social media myths
Social media tips
Professional social media
Social media for businesses
Brand social media
Social media reach
Social media analytics
Social media campaign
Goals and objectives
Evaluate campaign
B2B social media
B2C social media
What are some social media myths
Benefits of social media
Misconceptions of social media

Nostalgia on social media [Infographic]

Nostalgia on social media [Infographic]

Social

Remember the days of dial-up Internet and MxIt? How about frosted tips and flip phones? The concept of nostalgia is not a new one, but since 2020, nostalgia has made its way to social media. You would think it faded like acid-wash jeans, but it just kept growing — and now it has its own terminology! 

 
Nostalgia
Nostalgic
Social media nostalgising
Nostalgising
What is social media nostalgising
What is nostalgising
Nostalgic social media posts
Nostalgia on social media
Why is nostalgia popular on social media
What is the nostalgia trend on social media
What does nostalgic mean on social media
Social media nostalgia
Social media and nostalgia examples
Y2K
Y2K on social media
Y2K aesthetic on social media
Nostalgia aesthetic on social media
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