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The importance of uplifting visual content on social media

The importance of uplifting visual content on social media

Social

Social media is a great tool for brands to connect with their audience — and what better way to achieve this than by posting positive content? Because digital platforms also have the potential to be a toxic space, it is more important than ever that brands do what they can to uplift their audience.

 
Social media
social media content ideas
inspirational content on social media
be positive
best social media content
uplifting posts

Why more marketers should share positive messages to women

Why more marketers should share positive messages to women

Marketing

Marketers need to share more positive messages with the women in their target market if they want their brand to be a successful one. South African women are very diverse and represent many different cultures. So, what better place to gain insight on this audience than from a proudly South African company that is all for women?

 
Marketers
Marketing
Positivity and marketing
Marketing to South African Women
South African marketing
Positive marketing messages
How to market to women

Five reasons to include audio in the newsroom

Five reasons to include audio in the newsroom

Media

Audio content is all the rage right now. Not only does it allow newsrooms to engage with their audience on a different level, but it is also a more inclusive medium. Here, media update’s Taylor Goodman looks at five ways to incorporate more audio into your content.

 
Audio
audio in newsrooms
audio content
audio content ideas
podcasting

How to take your PR to the next level:  A Q&A with Jacki McEwen-Powell

How to take your PR to the next level: A Q&A with Jacki McEwen-Powell

Publicity

Public relations, as a strategy, has the power to uplift a brand or individual, improving their reputation. But really now, how can PR do all of this? Worry not, readers! We managed to get you exclusive insight right here.

 
PR management
PR relationships
PR crisis
reputation management
PR gone digital
rebranding
image rebranding
digital PR
PR tips

Three reasons to include South African heritage in your PR strategy

Three reasons to include South African heritage in your PR strategy

Publicity

South African heritage is rich and diverse, but have you ever considered using it as a public relations strategy? Incorporating SA’s culture and history in PR is a creative and effective way to create a connection between your brand and its target audience. Excited to learn more? Then read on!

 
PR strategy
public relations
heritage as a strategy
African heritage in PR
South African heritage

Social media’s contribution to small businesses: A Q&A with Itumeleng Lekomanyane

Social media’s contribution to small businesses: A Q&A with Itumeleng Lekomanyane

Social

Although social media benefits all businesses, the impact it can have on a small business is massive. Not only can it create and increase interest in the brand’s offerings, but it can also act as a tool to recruit new members for your company. But that’s not all! Read on to learn more.

 
Social media
Twitter
Instagram
Facebook
Jozi businesses
Mzansi businesses
Kasi brands
Social media marketing
social media branding

The value of award ceremonies

The value of award ceremonies

Marketing

Award ceremonies play an important role in the marketing industry. They embody more than being an event where you can rub shoulders with VIPs. They add value to the industry itself, as well as the brands who participate. media update’s Maryna Steyn examines how this is achieved.

 
Awards ceremony
marketing awards
importance of awards
internal marketing awards
marketing events
digital marketing awards
award ceremonies in South Africa

Four lessons marketers can learn from each season

Four lessons marketers can learn from each season

Marketing

Each season can teach a marketer a little bit more about how to go about their strategies. Nature has its own set of rules, and you can learn a lot by following suit. media update’s Talisa Jansen van Rensburg takes you on a journey through all four seasons and identifies the essential lessons that they hold.

 
Lessons for marketers
Marketing tips
marketing strategies
Seasonal marketing

How print magazines continue to prosper: A Q&A with Jason Aarons

How print magazines continue to prosper: A Q&A with Jason Aarons

Media

Print is still surviving — even after taking its fair share of hits. And this is no accident. Its success is attributed to the hardworking teams behind the publications — the need that still exists within the audience — and the creative use of digital tools to make magazines accessible to all of its readers.

 
Print media
print’s not dead
magazines
online publications
publications
digital media
print vs digital
surviving print

Myth-busting: Five myths about crisis comms <i>busted</i>

Myth-busting: Five myths about crisis comms busted

Publicity

Crisis communications is currently the biggest buzzword in the PR sphere, with businesses everywhere wanting to know how to get out of hot water. But with all this commotion, there have been many myths about what the best practices are in terms of getting a brand out of a crunch.

 
Crisis communications myths
crisis management
crisis management in public relations
crisis management myths
crisis management plan
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