Friday, 19 April might not seem like a particularly big day, but for Swifties like us, it feels massive. We have been excited for more than just a Fortnight! During our second listening session of The Tortured Poets Department, we found a lot more than just easter eggs: We found social media tips. 

Freebie marketing involves distributing branded merchandise as gifts to your target market. This is done to raise awareness of your product, service or brand. It's crucial to approach this strategy carefully; otherwise, it can cause a loss for your brand. Read on to find out how freebie marketing can be done the right way!

The whole going green and caring about the environment movement has gotten more and more traction over the last few years. Why? People started to pay more attention to the environment and what impacts it. Now, businesses and brands started to notice and so environmental marketing was born.

Earth Day is around the corner, and it's time to discuss everything green. This week, we wanted to shed some light on environmental journalism, what it is and how you can become one. Journalism in all its forms is incredibly important, but environmental journalists have the ability to make an impact that cannot be matched. And this is why …

Earth Day is fast approaching, but even without the green day looming, brands and PRs are desperately trying to find the right way to handle the whole climate conversation. It is not always the most fun topic to discuss, and many people have really strong feelings about it. So what is a PR to do? Well …

For a business, it can be quite tricky to decide what to post on your social media pages. You want people to follow and engage with you, and you want to create posts that resonate with your brand without being overly salesy. The only way to do this is by creating a well-balanced content plan, and we want to show you what that looks like. 

Influencers and social media are relatively new additions to the marketing and PR space. Marketers often group influencer marketing and influencer mentions together, despite their distinct differences. We've broken down some of the contrasts between the two, from compensation to control and results. If you want to know more, this is the article for you!

The biggest challenge marketers face is trying new things, and seeing what works and what doesn't. This is where brand collaborations come in! We know that when two brands who do the same thing collab, it isn't always exciting, but when two brands who have absolutely nothing in common collaborate, that grabs everyone's attention.

Media in general is a vast and somewhat vague concept. And, there are multiple ways in which the media and art overlap. Art and journalism can sometimes feel like an oxymoron. With all of this being said … what has art's journey into the media space looked like over the years?

Becoming a freelancer can be daunting, especially if you have no idea where to start. But with the right mindset and plan, getting started can be a walk in the park. Every PR has their own unique set of skills, and if you are a PR pro moving to the wonderful world of freelance, then you've come to the right place!