Content marketing is a great alternative to consider if you’re not keen on utilising traditional marketing tactics. It is a creative strategic approach that can help redefine your brand. So, are you keen to know more? Here we go!

Every journalist has nightmares about the media industry, PR professionals and the number of hours spent on the job. media update’s Talisa Jansen van Rensburg takes a look at some of the most common nightmares, as well as how these professionals can solve these particular issues.

Professional journalism refers to ethically practiced journalism that is guided by media law, while citizen journalism comes with a few more intricacies.  Either way, they're both part of journalism and strive to inform. 

No business is immune to a PR disaster and this is why it's essential to be prepared for the worst. However, rebuilding your reputation after a crisis does not happen overnight. Rather, it takes a solid crisis communication plan, as well as a great deal of time and effort.

Creating a makeshift crisis plan is important for PR pros because, in this fast-paced world, PR pros need to stay on their toes — constantly. They need to be able to handle any crisis at any time without having to rely on a crisis management plan that is outdated or that will not provide the desired results.

A public relations strategy for an individual requires more effort than a brand or service. This is because individuals are humans and tend to be more complex than other offerings or representations of a brand. Therefore, they need a special kind of PR strategy to help manage their image in the most conducive manner possible.

Local news isn't something that should be undermined or undervalued — especially in South Africa. The medium is so important because it is the watchdog that every suburb needs — it is the voice representing the current affairs that impact people every day.

Selling as a service takes twice the amount of effort it does to sell something tangible, like a product. media update’s Nakedi Phala takes you through some channels that are ideal for selling a tangible service — something that a consumer can see and touch.

Advertising to an audience with a short attention span makes a marketer’s job a whole lot more difficult. Fortunately, media update’s Talisa Jansen van Rensburg is here to take a look at five of the ways that marketers can entice consumers who are only willing to engage for eight seconds.

Blogging for small businesses can be seen as a needless and tedious task, especially since many of these up-and-comers often don’t even have a website yet. Be that as it may, a blog can be a useful tool when trying to grow your brand and engage with your audience.