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Three tips for creating a viral marketing campaign

Three tips for creating a viral marketing campaign

Marketing

Looking for viral campaign ideas? Then you’ve come to the right place! In the digital age, every marketer wants their brand to be the talk of the (digital) town. And why not? It’s ideal for increasing reach and boosting credibility. Ready for the reveal? Check out our tips.

 
Marketing campaign
campaign marketing
social media marketing campaign
viral campaign ideas
viral marketing trends
viral marketing campaign examples

The ABCs of marketing

The ABCs of marketing

Marketing

Marketing terms and jargon are plentiful! In fact, it can be difficult to keep track of all the words and their definition. So, to make your life easier, media update’s Maryna Steyn has compiled a list of ABC’s just for marketers. Ready to catch the breakdown? Read on!

 
Marketing terms
marketing jargon
important words in marketing
ABCs of marketing
marketing diction
important terms in marketing
marketing terms you need to know

Three ways social media encourages creativity [Infographic]

Three ways social media encourages creativity [Infographic]

Social

Social media can boost creativity when you need it most. When people say that you are wasting hours scrolling, you can look them in the eye and say, “No, I am doing creative research.” Here media update’s Talisa Carlson takes a look at how social media really does encourage originality.

 
Social media and creativity
Social media encourages creativity
Social media and being creative
Creativity on social media infographic
How social media inspires creativity

What is newsjacking and how to use it

What is newsjacking and how to use it

Media

Newsjacking has been around for more than a decade, but few brands use it to their full advantage. It’s a useful way to get the public talking about your content by hitching a ride on topics that they already care about. Hop aboard as media update’s Maryna Steyn takes you on this exciting adventure.

 
Newsjacking
what is newsjacking
understanding newsjacking
how brands can use newsjacking
Benefits of newsjacking
newsjacking
marketing

Earned, paid and owned media: What's the difference?

Earned, paid and owned media: What's the difference?

Publicity

The battle of earned media, paid media and owned media is one that has stood the test of time. But which form of media is the most valuable and returns the most exposure for your client’s brand? Let’s find out.

 
Earned media
owned media
paid owned and earned media
what is earned media
paid media
what is owned media
earned vs paid media
what is paid media

The social media news you’ve been missing

The social media news you’ve been missing

Social

Need a social media update? We know how fast the updates and trends roll out in this space and it can be difficult to keep up. That’s why we’ve got you covered with all the latest and greatest developments in the digital scene. So, what are you waiting for? Let’s get straight into it!

 
Social media
Social media news
Facebook news
latest social media news
new in social media
news about social media
social media update
social media updates
social media 2021

Emotional marketing and why it works: A Q&A with Dean Oelschig

Emotional marketing and why it works: A Q&A with Dean Oelschig

Marketing

Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the managing director of creative agency Halo, on why emotional marketing is a must for all brands.

 
Emotional marketing
Marketing with emotions
Evoke emotions
Emotional advertising
Why emotional marketing works
Creative agencies
Pros of emotional marketing

Five tips for being a successful freelance writer

Five tips for being a successful freelance writer

Media

Freelancing has become increasingly popular as more writers are venturing into the land of self-employment. And why not — working as a freelancer offers an increased sense of flexibility and independence. But the multitude of benefits aside, being your own boss is no cakewalk.

 
Freelancing
what is freelancing
freelance writing
how to become a freelance writer
freelance copywriter
freelancing tips
tips for freelancers
South African freelancers

Five soft skills every PR pro must have

Five soft skills every PR pro must have

Publicity

Soft skills are essential for every occupation, but when you are a PR pro, you need a particular skill set. Other than just the hard skills like writing, computer literacy and being multilingual, these abilities aren’t taught but rather developed. So what are they? Let’s see!

 
Soft skills for PR pros
soft skills in public relations
soft skills for the work environment
soft skills for PR career
skills that prs have
PR skills
skills you need for pr

TikTok for Business: Everything from A — Z

TikTok for Business: Everything from A — Z

Social

TikTok for Business is the talk of the town. The tool is an all-in-one solution for marketers to advertise on the popular platform. But what exactly does this mean for brands and their advertising ventures? We’ve collected all the info, straight from the proverbial horse’s mouth!

 
TikTok for Business
Trends
Social media marketing
marketing
TikTok South Africa
TikTok FAQ
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