Kidfluencer marketing can be a fun and adorable way for kids to express themselves — but when do the ethical lines get blurred? Living in the digital age, kids are just as inundated with advertisements as the rest of us. This makes it essential to examine the marketing messages children are being fed.

SMS has been around since the 80s. And, it continues to be used as a channel to communicate marketing messages. media update’s Nakedi Phala dissects how SMS has evolved and its benefits in marketing.

Psychographics help you understand what your customers think, feel and value when buying your product or service. These are not just objective pieces of information but the full story behind your customer’s behaviour. media update’s Pamela Manzenze explores the benefits of behavioural data in your strategy.

Rebranding is important in creating market differentiation, reaching new audiences as well as updating and adding to a growing brand. So, is the juice worth the squeeze, so to speak? Time to find out!

So, you’ve been thinking about a career in public relations. Let’s face it, you’ve got the personality … right? Let’s put it to the test! Answer these five questions to find out whether you’ve got what it takes.

Streaming versus cable TV; a debate that has polarised the media industry for years. With each medium having its own advantages and drawbacks, it can be confusing to determine which option is best for you — we can help with that.

A public relations plan is the roadmap to achieving your most desired outcome. It outlines what needs to be done, why, and how to achieve that. Looking to map out a comprehensive plan that you can follow, measure and improve on? Stick to the guide below to ensure you reach your ultimate goal.

Public relations in South Africa cannot be one-size-fits-all. There are a number of underlying aspects to consider, such as cultural diversity and prevailing political atmosphere, which influences PR activities and messages.

The greatest public relations campaigns create a lasting impression — but which are the best of the best? We bring you our top picks for digital PR campaigns in South Africa to offer insight, and to help you learn a thing or two.

Public relations is a broad and high-pressured industry, and once you break through these barriers, you’ll enjoy a career filled with innovation, creativity and variety. But how can you know whether this is the career for you?