Social media is a great tool for brands to connect with their audience — and what better way to achieve this than by posting positive content? Because digital platforms also have the potential to be a toxic space, it is more important than ever that brands do what they can to uplift their audience.

Marketers need to share more positive messages with the women in their target market if they want their brand to be a successful one. South African women are very diverse and represent many different cultures. So, what better place to gain insight on this audience than from a proudly South African company that is all for women?

Audio content is all the rage right now. Not only does it allow newsrooms to engage with their audience on a different level, but it is also a more inclusive medium. Here, media update’s Taylor Goodman looks at five ways to incorporate more audio into your content.

Public relations, as a strategy, has the power to uplift a brand or individual, improving their reputation. But really now, how can PR do all of this? Worry not, readers! We managed to get you exclusive insight right here.

South African heritage is rich and diverse, but have you ever considered using it as a public relations strategy? Incorporating SA’s culture and history in PR is a creative and effective way to create a connection between your brand and its target audience. Excited to learn more? Then read on!

Although social media benefits all businesses, the impact it can have on a small business is massive. Not only can it create and increase interest in the brand’s offerings, but it can also act as a tool to recruit new members for your company. But that’s not all! Read on to learn more.

Award ceremonies play an important role in the marketing industry. They embody more than being an event where you can rub shoulders with VIPs. They add value to the industry itself, as well as the brands who participate. media update’s Maryna Steyn examines how this is achieved.

Each season can teach a marketer a little bit more about how to go about their strategies. Nature has its own set of rules, and you can learn a lot by following suit. media update’s Talisa Jansen van Rensburg takes you on a journey through all four seasons and identifies the essential lessons that they hold.

Print is still surviving — even after taking its fair share of hits. And this is no accident. Its success is attributed to the hardworking teams behind the publications — the need that still exists within the audience — and the creative use of digital tools to make magazines accessible to all of its readers.

Crisis communications is currently the biggest buzzword in the PR sphere, with businesses everywhere wanting to know how to get out of hot water. But with all this commotion, there have been many myths about what the best practices are in terms of getting a brand out of a crunch.