South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.

South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026. 

Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.

From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.

Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.

PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.

With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible.  media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see. 

Writing has been around for centuries, and as writers we always try to perfect our skill. That is why Saads Abrahams from media update is sharing 10 writing tips from famous authors that will change the way you write.

Ever heard of the PESO Model®? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can use it to create stronger, smarter and more integrated campaigns.

By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.