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The ethics behind kidfluencer marketing

The ethics behind kidfluencer marketing

Social

Kidfluencer marketing can be a fun and adorable way for kids to express themselves — but when do the ethical lines get blurred? Living in the digital age, kids are just as inundated with advertisements as the rest of us. This makes it essential to examine the marketing messages children are being fed.

 
Kidluencer
kidfluencer marketing
social media marketing
digital marketing
ethical issues in marketing.

The influence of SMS marketing

The influence of SMS marketing

Marketing

SMS has been around since the 80s. And, it continues to be used as a channel to communicate marketing messages. media update’s Nakedi Phala dissects how SMS has evolved and its benefits in marketing.

 
SMS Marketing
SMS notification
SMS safety
SMS for advertising
MMS

The benefits of psychographics in your marketing strategy

The benefits of psychographics in your marketing strategy

Marketing

Psychographics help you understand what your customers think, feel and value when buying your product or service. These are not just objective pieces of information but the full story behind your customer’s behaviour. media update’s Pamela Manzenze explores the benefits of behavioural data in your strategy.

 
Psychographics
Marketers
Marketing Strategy
Consumer
Variables

The importance of the rebrand

The importance of the rebrand

Marketing

Rebranding is important in creating market differentiation, reaching new audiences as well as updating and adding to a growing brand. So, is the juice worth the squeeze, so to speak? Time to find out!

 
Rebrand
rebranding strategy
brand marketing
brand update
Burger King rebrand
GM rebrand
Myntra rebrand

[Quiz] Is a career in PR the right choice for <i>you</i>?

[Quiz] Is a career in PR the right choice for you?

Publicity

So, you’ve been thinking about a career in public relations. Let’s face it, you’ve got the personality … right? Let’s put it to the test! Answer these five questions to find out whether you’ve got what it takes.

 
PR career
PR career quiz
personality quiz
career quiz
career test
public relations
unemployment
reputation management
brand management
publicity

Streaming versus pay TV: Which option is best?

Streaming versus pay TV: Which option is best?

Media

Streaming versus cable TV; a debate that has polarised the media industry for years. With each medium having its own advantages and drawbacks, it can be confusing to determine which option is best for you — we can help with that.

 
Streaming vs TV
streaming vs cable TV pros and cons
pros and cons on TV streaming services

How to craft an effective PR plan

How to craft an effective PR plan

Publicity

A public relations plan is the roadmap to achieving your most desired outcome. It outlines what needs to be done, why, and how to achieve that. Looking to map out a comprehensive plan that you can follow, measure and improve on? Stick to the guide below to ensure you reach your ultimate goal.

 
Public relations plan
PR strategy
Objectives
Planning

Public relations in the South African context

Public relations in the South African context

Publicity

Public relations in South Africa cannot be one-size-fits-all. There are a number of underlying aspects to consider, such as cultural diversity and prevailing political atmosphere, which influences PR activities and messages.

 
PR in South African context
PR in politics
diversity in PR
digital divide in communications

Three digital PR campaigns you can learn from

Three digital PR campaigns you can learn from

Publicity

The greatest public relations campaigns create a lasting impression — but which are the best of the best? We bring you our top picks for digital PR campaigns in South Africa to offer insight, and to help you learn a thing or two.

 
Digital PR campaign South Africa
South African PR campaign
top South African PR campaigns
digital PR
digital public relations campaign

Is a PR career right for you?

Is a PR career right for you?

Publicity

Public relations is a broad and high-pressured industry, and once you break through these barriers, you’ll enjoy a career filled with innovation, creativity and variety. But how can you know whether this is the career for you?

 
Public relations
pr
career in pr
pr job
career
job
reputation management
media
media networks
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