Curious about nostalgia or retro marketing? Venelize de Lange from media update explains what it is, why it works, who it works for and how to use it authentically. 

Writing has been around for centuries, and as writers we always try to perfect our skill. That is why Saads Abrahams from media update is sharing 10 writing tips from famous authors that will change the way you write.

Ever heard of the PESO model? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can use it to create stronger, smarter and more integrated campaigns.

Low engagement on social media can be daunting for social media managers and influencers alike. media update's Venelize de Lange breaks down the top five reasons your audience might be tuning out.

By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.

When it comes to captivating an audience, few do it like Shonda Rhimes. Venelize de Lange from media update explains how her stories manage to hook millions, and how you can do it too.

Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.

LinkedIn isn't just for CEOs and CVs — it's a space where creativity meets credibility. LinkedIn is now an incredibly useful and powerful platform for creatives as well. In this infographic, Saads Abrahams from media update is sharing six LinkedIn tips for creatives.

Curious how legacy brands stay relevant in a rapidly changing market? media update's Venelize de Lange spoke with Vaughan Croeser, Vice President of Marketing at South African Breweries (SAB), to unpack what it takes to lead marketing at one of the country's most iconic companies. 

The youth are the future of South Africa, so why not give them a space in the media? A brand new 5FM podcast is doing just that! Which is why Saads Abrahams from media update spoke to the host, Jodell Tantij, who is handing the mic to the future with Kidversations.