Having a post go viral on social media is far from overrated. It helps expose your account to a large number of users in a short time, which can generate follower growth and higher engagement. But what makes up a viral-worthy post? Joreke Kleynhans from media update breaks it down below.

Being an influencer is probably one of the most misunderstood careers — and yes, it is a career. However, it is not all glitz and glam, Saads Abrahams from media update is sharing the pros and cons of being an influencer.

Do you think creators and influencers are the same? Think again, because Saads Abrahams from media update spoke to Kendra Hyman, Creator Partner Manager of Special Effects Media South Africa, to get her insights on what the differences between influencers and content creators are. 

Banish the thought of you, a CEO, being handed a phone and awkwardly told to hop on the latest trend or share your thoughts on your business — while trying to make it sound spontaneous and authentic. All for the sake of having a social media presence, says Dylan Kohlstädt, CEO of Shift ONE Digital. 

Making your videos and channel stand out on YouTube is a task that sometimes drives people to questionable tactics. If you're desperate enough, you might even consider going the clickbait route. media update's Joreke Kleynhans explains why this is a bad idea if you have long-term success in mind.

TikTok has hosted its second Annual Africa Safer Internet Summit in Cape Town, bringing together government officials, regulators and industry leaders. Delegates from South Africa, Nigeria, Ethiopia, Cameroon, Côte d'Ivoire, Kenya and other countries convened to discuss critical issues on online safety, content moderation and digital policy development.

Social media is now, undoubtedly, a necessity for every company to build a good customer relationship. But while social media is generally used for acquisition, platforms provide different ways of retaining existing customers, interacting with them and making them satisfied and loyal to your business, says Stuart Cooke, Marketing Manager at Irish Parcels. 

TikTok has announced that it is rolling out expanded parental controls and well-being tools designed to support families in fostering healthier digital habits for teens. 

If you're trying to build a social media career or just dipping your toes into content creation, let media update's Joreke Kleynhans coach you towards influencer success. This article guides you all the way from setting up your accounts to keeping your audience happy.

Not many things are inevitable, but social media definitely is. Love it or hate it, it is not going anywhere anytime soon. So, why not make the most of it and make it work for you? If you want to know how to work smarter and not harder on social media, you've come to the right place!