We all know that social media is not meant to be serious all the time. Businesses can't just be serious and push product on every post — as this is a sure way to kill your social media growth. So, how does one keep it fun yet professional online?

LinkedIn articles can be useful for brands that want to improve their social media strategy. However, as with any social media approach, it will work well for some brands and less so for others.

LinkedIn started off in 2003 — the year before its competitor, Facebook — mostly as a recruitment platform. But it has managed to grow and reposition itself as "the clever person's Facebook" in recent years, as the go-to social media platform for educated people and professionals to connect and build reputations, says Tara Turkington, CEO of Flow Communications. 

Anyone who creates social media content needs to make sure that the content they are creating is available for everyone to enjoy. Accessibility on social media is incredibly important, which is why we've put together a guide to creating accessible content by using features like alt text, captions and screen-reader-friendly formatting for a more inclusive social media presence.

Video content does exceptionally well on social media. Nowadays every creator posts videos at least occasionally, so there's a lot you need to stand out from — especially on Instagram. Adding covers to your Instagram Reels can give your analytics a boost in multiple ways.

If you are a social media content creator on TikTok specifically — creator's block can hit you like a ton of bricks. That is why it is always good to take a step away from the camera, take a breath and do a bit of research on some new fresh ideas to bring life back into your content.

There are many different types of social media content creators out in the real world — and instead of just breaking down some of the different content creators that exist, I am going to put a face and personality to them — a fictional one, to be more specific.

Pinterest is more than a social media platform; it is a visual search engine. Users are known to often click on outbound links on the platform. This makes Pinterest a highly effective tool for driving traffic to your blog, especially when it has not been indexed by search engines yet. 

In recent years, the lines were blurred in the world of fame and followers and it became difficult to distinguish between influencers and celebrities. Now, the gap between them is widening again, and some influencers are trying to pursue celeb status for good. Should you? We'll help you decide.

Social media is a vital tool in order to connect with your target audience. But having social media platforms and creating a few posts is not enough — you need to have a solid social media strategy, and that strategy needs to follow the seven Cs.