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Google SA and SA Tourism partner launch <i>South Africa: An Explorer’s Paradise</i>

Google SA and SA Tourism partner launch South Africa: An Explorer’s Paradise

Social

Google Arts and Culture (GAC) and South Africa Tourism has announced the launch of South Africa: An Explorer's Paradise, an online exhibition where visitors from all over the world can explore South Africa through a collection of 500 images and videos, 55 Street Views and 20 digital stories. This a collaboration to celebrate South Africa's people, cultural heritage and landscapes.

 
Google SA
SA Tourism
South Africa: An Explorer’s Paradise
SA exhibitions
SA online exhibitions 2021
online expos SA
South Africa expo

The ethics behind kidfluencer marketing

The ethics behind kidfluencer marketing

Social

Kidfluencer marketing can be a fun and adorable way for kids to express themselves — but when do the ethical lines get blurred? Living in the digital age, kids are just as inundated with advertisements as the rest of us. This makes it essential to examine the marketing messages children are being fed.

 
Kidluencer
kidfluencer marketing
social media marketing
digital marketing
ethical issues in marketing.

The power of social media platforms is more prominent than ever

The power of social media platforms is more prominent than ever

Social

The reliance that individuals and businesses have placed on the use of social platforms has given social media far more power than many are aware of, and it's that power that has the potential to shape society, says Zubeida Goolam, Valiant's chief creative officer. Goolam says that what started as a manner of connection to reach each other online is now an essential for daily life.

 
Social media
Power of social media
Social media value
Social media benefits
Social media safety
Social platforms
Social platforms pros and cons
reliance on social media

Google launches second Google News Initiative in Africa

Google launches second Google News Initiative in Africa

Social

Google has announced the launch of its second Google News Initiative Innovation Challenge in Africa, the Middle East and Turkey, with an open call for projects that increase reader engagement and explore new business models for media.

 
Google
Google news
Google News Initiative
Google News Initiative Innovation Challenge
business models for media
Business models for SA media

Are influencers still relevant during the global crisis?

Are influencers still relevant during the global crisis?

Social

Influencers have proved to be a very powerful tool in endorsing products during lockdown as consumers are unprecedentedly relying on e-commerce. Here, media update's Pamela Manzenze dives into why influencers are still relevant during the Covid-19 pandemic.

 
Influencers
Social media
COVID-19
Online shopping
e-commerce
Influencer marketing

What are 'kidfluencers' and why are they so popular?

What are 'kidfluencers' and why are they so popular?

Social

Kidfluencers are making major waves in the social media marketing industry. Living in the digital age, social media is a key part of most of our lives, especially for kids that have grown up with it. That said, the use of kidfluencers is on the rise and it’s time to investigate why.

 
Kidfluencer
what are kidfluencers?
Social media marketing
Digital marketing
Youtube

How social media influences a brand

How social media influences a brand

Social

Social media has proven to be a medium that individuals and brands can use to either influence or be influenced. This ultimately shapes the brand’s personality and way of engagement going forward. Here, media update’s Nakedi Phala reveals the impact of social media on a brand.

 
Social media influence
social media brand engagement
social media trends
building relationships on social media

Facebook releases latest <i>Community Standard Enforcement</i> report

Facebook releases latest Community Standard Enforcement report

Social

Facebook has released its Community Standards Enforcement report for October through December 2020. The report tracks its progress and commitment to making Facebook and Instagram safe and inclusive. 

 
Facebook
Facebook report
Standard Enforcement Report
Facebook Standard Enforcement Report
Online safety
social media stats
social media report
social media safety

10 Online safety tips for families who use Facebook

10 Online safety tips for families who use Facebook

Social

Parents shouldn't be afraid of technology, says Nomonde Gongxeka-Seopa, head of Public Policy at Facebook South Africa. Gongxeka-Seopa says that rather, they can take the time to recognise that young people today use technology and that's OK. It's up to parents, however, to spark the conversation with their children when it comes to their safety online. 

 
Online safety
Facebook safety
Online safety tips
How to be safe online
Children's safety Facebook
Facebook children's safety online
Parents protect children online

How to shift marketing into the digital arena (lockdown edition)

How to shift marketing into the digital arena (lockdown edition)

Social

Shifting into the digital arena is an excellent way to complement your traditional marketing efforts, especially if they aren’t delivering much-needed results. This has also  been true during the lockdown, as most people spent their time indoors and unable to take part in outdoor activities.

 
Social media marketing
content marketing
social media streaming services
social media competitions
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