How to use Twitter for business: A five-step guide for beginners

How to use Twitter for business: A five-step guide for beginners

Social

Twitter is a platform where businesses and brands promote, advertise, market and even sell their products and services. And when it comes to enhancing your brand’s image, this platform has all the features — both free and paid.

 
Twitter for business
advertising on Twitter
Twitter for beginners
Twitter hashtags
Twitter poll

What does a life without 'Likes' look like?

What does a life without 'Likes' look like?

Social

Instagram and Facebook have been running trials in the past few months, in Canada and Australia respectively, to hide the number of 'Likes', reactions and video views that are made to public posts, says Andrew Dabbs, digital media strategist at the MediaShop. Dabbs says that it will be interesting to see the changes in social currency.

 
Facebook Hiding Likes
Instagram hiding Likes
social currency

Facebook expands its fact-checking programme across sub-Saharan Africa

Facebook expands its fact-checking programme across sub-Saharan Africa

Social

Joining third-party fact-checking programmes in Kenya, Nigeria, South Africa, Cameroon and Senegal, Facebook has announced the expansion of its programme to 10 additional African countries.

 
Facebook
fact-checking programme
Agence France-Presse
AFP
false information
fake news

Three ways to spot fake news on social media

Three ways to spot fake news on social media

Social

Fake news is easy to believe; most of the time it supports our ideologies, says writer Wynand Madidinalo Monyeseala. He says that there are three quick ways to verify the information you receive on social media, which will help to eradicate the spread of fake news.

 
Fake news
Social media
Disinformation
verified media accounts
twitter bots

Social media marketing — a money-saving method for online shopping

Social media marketing — a money-saving method for online shopping

Social

With tons of businesses going online, the era of social media and its importance is constantly increasing, says Stephen Robert, writer at CollectOffers. Robert says that these sites are extensively helping online shoppers to spend less and buy more of anything — from fashion to furniture.

 
Social Media
Online Shopping
Social media strategies

How to locate your target audience on social media

How to locate your target audience on social media

Social

You’ve identified your target audience and you are ready to get them talking about your brand, but you can’t seem to find them on social media. Where could they possibly be hiding?

 
Finding your target audience on social media
Growing your online presence
Finding your target audience
target audience on social media

A four-step guide to social media branding

A four-step guide to social media branding

Social

Social media branding is one of the most important marketing tools, and it can make your business or service memorable to consumers. Good branding makes you easily identifiable among other businesses, brands or services on social platforms.

 
Social media branding
Brand identity
social media profile promotion
Brand awareness

How to better describe a product to increase selling in social media

How to better describe a product to increase selling in social media

Social

Nicole Garrison, a content writer and contributor at Studicus, provides marketers with seven writing methods on how to write better product descriptions on social media. Garrison says that well-written post will increase sales — if it's done correctly.

 
product description
selling on social media tips
Generation Z consumers
Millennial consumers
social media post strategies

Infographic: How to encourage employee advocacy on social media

Infographic: How to encourage employee advocacy on social media

Social

Employee advocacy is an integral part of a business as it portrays a more ‘human’ side. Too often companies overlook their best potential advocates: its own employees! media update’s Emma Beavon shows how to encourage employee advocacy on social media in this infographic.

 
Employee advocacy on social media
Employee advocacy
Social media marketing
Infographic

How WhatsApp is revolutionising the way companies do business

How WhatsApp is revolutionising the way companies do business

Social

In today's omnichannel world of texts, chats, posts and tweets, consumers increasingly want to interact with businesses the same way they connect with their family and friends, says Moosa Manjra, CEO of Hello Paisa.

 
WhatsApp
mobile subscriptions
South African digital banking solutions
money transfer services
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