Social media is now, undoubtedly, a necessity for every company to build a good customer relationship. But while social media is generally used for acquisition, platforms provide different ways of retaining existing customers, interacting with them and making them satisfied and loyal to your business, says Stuart Cooke, Marketing Manager at Irish Parcels. 

TikTok has announced that it is rolling out expanded parental controls and well-being tools designed to support families in fostering healthier digital habits for teens. 

If you're trying to build a social media career or just dipping your toes into content creation, let media update's Joreke Kleynhans coach you towards influencer success. This article guides you all the way from setting up your accounts to keeping your audience happy.

Not many things are inevitable, but social media definitely is. Love it or hate it, it is not going anywhere anytime soon. So, why not make the most of it and make it work for you? If you want to know how to work smarter and not harder on social media, you've come to the right place!

The way Small and Medium-sized Enterprises (SMEs) market themselves is changing rapidly. Traditional advertising — expensive and often impersonal — is losing ground to digital storytelling, where authentic, engaging content connects brands with their customers, says Jared Fynn, Founder of CloudHaus.

LinkedIn is a professional social media platform used to share industry expertise, look for new career opportunities, or look for new talent. But if you want your profile to stick out, you need to build a strong profile.

It is time to celebrate because it's media update's 10th birthday! To mark this milestone, and close off the week of celebrations, let's take a nostalgic journey through our past content.

Miliswa Sitshwele, Head of Social Media at Flow Communications, says that social media helps shape how we connect, create and consume content. Ongoing shifts in the digital landscape in 2025 will continue to challenge traditional approaches to social media marketing.

If you're a creator on YouTube, or want to become one, you have probably experienced the dilemma of titling your videos effectively. Every channel you are trying to channel does it differently, so what is the right way if you want YouTube success?

Seasonal posts on social media might not be evergreen, but they can help reach wider audiences and introduce them to your brand. Valentine's Day is one of those holidays that is enjoyed globally, so if it is relevant to your brand you can gain a significant amount of traction by posting about it.