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Novation Consulting and 2Stories to host POPI Act event

Novation Consulting and 2Stories to host POPI Act event

Marketing

Novation Consulting and 2Stories have announced that the duo will be hosting an informative event that aims to unpack all things cookies, cats and POPI Act. This event is a collaboration between the rehabilitated lawyers from Novation Consulting and the content creators at 2Stories.

 
POPIA
Novation Consulting
2Stories
POPIA event
Novation Consulting partners with 2Stories
POPIA Business event

WayFillian’s Ben Krawchuk to judge at 2022 <i>New Gen Awards</i>

WayFillian’s Ben Krawchuk to judge at 2022 New Gen Awards

Marketing

WayFillian, a full-service brand, communications and digital marketing agency, has announced that Ben Krawchuk, its managing director, has been selected to judge the 2022 New Gen Social and Digital Media Awards. The awards are now in their 10th successive year and are celebrating a decade of success and visionary marketing.  

 
WayFillian
Ben Krawchuk
New Gen Social and Digital Media Awards
New Gen Awards
2022 New Gen Awards
digital marketing
marketing awards
social media awards
digital media awards

NBA Africa and KFC Africa announce their partnership

NBA Africa and KFC Africa announce their partnership

Marketing

NBA Africa has announced its partnership with KFC Africa. Through the partnership, the duo will launch co-branded product campaigns, limited-edition merchandise giveaways and limited-edition KFC and NBA promotions.

 
NBA Africa
KFC Africa
#KFCBalling
NBA and KFC partnership
SA basketball news
KFC Collaborations
KFC marketing campaigns

Children these days

Children these days

Marketing

Children are becoming more powerful and influential in the marketing industry than ever before, says Tasneem Cassim, junior strategist at Clockwork Media. Cassim adds that the new generations of children have grown up in a world with unlimited access to devices and technology. These generations are called Generation Z (Gen Z) and Generation Alpha (Gen Alpha).

 
Generation Z
Gen Z
Gen Alpha
Generation marketing
Tasneem Cassim
Clockwork Media
marketing for children

How word-of-mouth marketing has changed its gameplan but not its clout

How word-of-mouth marketing has changed its gameplan but not its clout

Marketing

With the public influence online being an atomic conduit of marketing, word-of-mouth marketing (WOMM) is no longer reserved for the offline arena, says Pieter Groenewald, CEO of Nfinity. Groenewald adds that digital integration has made online an adrenalised distribution channel that bullet-trains references, recommendations and reviews through communities and economies.

 
Marketing
word of mouth
word of mouth marketing
WOMM
online marketing
marketing strategies
marketing online
word of mouth marketing online
influencer

Discovery Invest announces retirement campaign

Discovery Invest announces retirement campaign

Marketing

Discovery Invest has launched a new campaign, which aims to inform people that they are never too young to start investing for retirement. According to the National Treasury, South Africans generally need more awareness of investments and savings in general.

 
Discovery
Invest Retirement campaign
marketing campaign
Discovery marketing campaign
Discovery investment

Provantage Media Group launches Spaza Media<sub>™</sub>

Provantage Media Group launches Spaza Media

Marketing

PMG, through its brand activation agency, has announced the launch of Spaza Media™. According to the group, it is an impactful advertising solution designed to foster small enterprise development and job creation within township communities.

 
Provantage Media Group
Spaza Media
PMG
BBEEE initiatives
Spaza shop marketing
Spaza marketing

Why localisation is critical when entering new markets

Why localisation is critical when entering new markets

Marketing

Any organisation that aspires to make its mark in a new region needs to have a strong localisation strategy. It needs to be able to help the organisation ingratiate itself with the locals, earn their trust and eventually build brand loyalty, says Andrew Bourne, regional manager at Zoho.

 
localisation
localisation in marketing
entering new markets
how to enter into new markets
build brand loyalty
how to build brand loyalty
localisation strategy

KFC, Ogilvy and Waze launch Ramadaan Redirect

KFC, Ogilvy and Waze launch Ramadaan Redirect

Marketing

KFC South Africa and Ogilvy have partnered with Waze, the largest mobile navigation app in the country. The trio has created the KFC Ramadaan Redirect. This real-time Waze detour aims to help those observing fast across South Africa during Ramadaan avoid KFCs when commuting to and from mosques.

 
KFC
Ogilvy
Waze
Ramadaan
Ramadaan Redirect
mobile navigation app
KFC Ramadaan Redirect
mosques
detour
avoid KFC during Ramadaan

<em>New York Festivals<sup>®</sup> AME awards<sup>®</sup></em> announces grand jury

New York Festivals® AME awards® announces grand jury

Marketing

The New York Festivals® AME Awards® has announced the AME Awards Social Equality — DE&I grand jury. Ten industry executives will judge all campaigns entered into the AME's Creativity for Positive Impact: Social Equality — Diversity, Equity and Inclusion category.

 
New York Festivals
AME Awards
NYF Grand Jury
AME Awards jury
NYF grand jury
Aki Spicer
marketing awards
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