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The One Club names Fusion DEI juries

The One Club names Fusion DEI juries

Marketing

The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards. 

 
The One Club
Fusion DEI
ADC 100th Awards
Fusion Pencil
Fusion Cube awards

Firejuice partners with Qone

Firejuice partners with Qone

Marketing

Firejuice has announced that Qone, a leader in aluminium windows and doors, has reached out to the agency to develop a marketing plan that builds awareness of its unique offering to Africa's construction sector. 

 
Firejuice
Qone
marketing strategy
Marketing agency
Marketing agencies SA
Best marketing agencies
marketing partnership
construction
construction industry

Five agency characteristics that all good activations partners need

Five agency characteristics that all good activations partners need

Marketing

For activations to be a success, brands must appoint a strategic partner to conceptualise a cohesive brand story that resonates with their audience, says activations expert Andreas Smit. Smit adds that despite more budget currently being put behind virtual events, online and mobile engagement tactics, South Africa remains a nation that craves connection and appreciates physical rewards.

 
Activations
Activations agency
Activations agency characteristics
Top Activations agency characteristics

The influence of SMS marketing

The influence of SMS marketing

Marketing

SMS has been around since the 80s. And, it continues to be used as a channel to communicate marketing messages. media update’s Nakedi Phala dissects how SMS has evolved and its benefits in marketing.

 
SMS Marketing
SMS notification
SMS safety
SMS for advertising
MMS

The benefits of psychographics in your marketing strategy

The benefits of psychographics in your marketing strategy

Marketing

Psychographics help you understand what your customers think, feel and value when buying your product or service. These are not just objective pieces of information but the full story behind your customer’s behaviour. media update’s Pamela Manzenze explores the benefits of behavioural data in your strategy.

 
Psychographics
Marketers
Marketing Strategy
Consumer
Variables

Cell C and Joe Public launch new campaign

Cell C and Joe Public launch new campaign

Marketing

Cell C has announced that it has launched a new campaign with Joe Public, which comprises a new pay-off line 'Change The World'.

 
Cell C
Joe Public
Cell C campaign
Joe Public campaign
2021 campaign
'Change Your World' campaign
positive campaigns 2021

The importance of the rebrand

The importance of the rebrand

Marketing

Rebranding is important in creating market differentiation, reaching new audiences as well as updating and adding to a growing brand. So, is the juice worth the squeeze, so to speak? Time to find out!

 
Rebrand
rebranding strategy
brand marketing
brand update
Burger King rebrand
GM rebrand
Myntra rebrand

CWDi partners with creative consultant Ahmed Tilly

CWDi partners with creative consultant Ahmed Tilly

Marketing

CWDi, a marketing and brand experience agency, has joined forces with leading creative consultant Ahmed Tilly as they reposition the agency to offer a full through the line service.

 
CWDi
Ahmed Tilly
Creatove consultant agency
Makreting agency
Brand agency
TTL service agency
Marketing partnership

Improve chatbot adoption by integrating other channels

Improve chatbot adoption by integrating other channels

Marketing

It wasn't long ago when AI chatbots were a new technology, with analysts trying to predict how they might be used; but now you can hardly go onto a website without encountering one, says Brent Haumann, managing director at Striata Africa and Byron Wolff, digital product manager at Blue Turtle Technologies. The duo explains how to use them as part of your customer communication strategy.

 
Chatbot
Implementing chatbots
Chatbots in marketing
Marketing channels
Chatbots and other channels
How to integrate chatbots
Integrate chatbots

Eskort celebrates Mzansi with brand refresh

Eskort celebrates Mzansi with brand refresh

Marketing

Eskort has announced that it has taken on a new look that was inspired by South Africa's unique trading environments. The brand's aim was to underpin the South African heritage in its new look and feel, as well as to speak to South Africans in their native tongues — using both a visual language and the written word, all while remaining true to the brand's 103-year history. 

 
Eskort
Eskort rebrand
SA rebrands
South African rebrands 2021
Brand refresh
Mzansi brands
Mzansi rebrands
South African brands
Local food brands
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