Why brands should stop using creepy marketing tactics

Why brands should stop using creepy marketing tactics

Marketing

With the new decade comes a new mindset that's shifting towards customer-led marketing growth, says Rob Anderson, CEO and founder of Brand Hubb. Anderson says that push marketing is losing relevancy fast — especially when consumers are being served hundreds of advertising messages by brands daily.

 
Marketing trends 2020
Marketing strategies 2020
Customer-led marketing growth strategies 2020
advertising trends and predictions
advertising strategies 2020

Four trends that will affect 2020 airport campaigns

Four trends that will affect 2020 airport campaigns

Marketing

There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide, says Mzukisi Deliwe, deputy CEO of Provantage Media Group and head of Airport Ads. Deliwe identifies the trends that will affect OOH advertising within the airport environment in Africa in 2020.

 
Airport advertsising 2020
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airport campaigns 2020
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The impact of blockchain in digital marketing

The impact of blockchain in digital marketing

Marketing

Digital marketing is not left out of the potential benefits of blockchain technology, says freelance writer and digital marketing strategist Gem Franks. Franks looks into the benefits, as well as the downsides, of Blockchain in the landscape of digital marketing.

 
Blockchain benefits in digital marketing
Digital marketing strategies 2020
the advantages of Blockchain
2020 digital marketing trends
Blockchain technology benefits 2020

Google makes a big move from Search to Discovery

Google makes a big move from Search to Discovery

Marketing

Google has focused on evermore precise targeting of advertising for almost as long as it has existed, but the growing power and maturity of AI is enabling it to take smart targeting to a whole new level, says Grant Lapping, managing director at DataCore Media.

 
Google Discovery feature 2020
Digital advertising strategies 2020
Google AI Discovery 2020
Online digital marketing tools 2020
Google tools for online marketers 2020

The war for the digital customer sees voice interfaces begin to mature

The war for the digital customer sees voice interfaces begin to mature

Marketing

This shift away from text-based and visual communication to multi-sensory (voice and visual) is one of the most significant trends to emerge from the next wave of artificial intelligence technologies, says Richard Mullins, managing director for Europe, Middle East and Africa at Acceleration.

 
Digital consumer trends 2020
Digital consumer marketing strategies 2020
Voice interface in digital marketing 2020

Ogilvy SA bids farewell to its CEO Alistair Mokoena

Ogilvy SA bids farewell to its CEO Alistair Mokoena

Marketing

Ogilvy South Africa has announced that its CEO Alistair Mokoena will be leaving the group and joining Google South Africa. "Alistair has been a part of our journey since 2015," says Ogilvy EMEA CEO Paul O'Donnell. "He feels that now is the time to embark on the next stage of his career. We wish him every success."

 
Ogilvy South Africa leadership changes 2020
Oglivy SA 2020
Ogilvy SA Alistair Mokoena
Ogilvy South Africa management team 2020

10 Benefits of automating your digital marketing

10 Benefits of automating your digital marketing

Marketing

Automated digital marketing is taking the business world by storm because it provides many benefits to businesses, says Whitney Blankenship, content marketing manager at Omnisend.

 
Automated digital marketing benefits 2020
marketing automation trends 2020
Automation in marketing 2020
Automated digital marketing advantages

2020 Privacy debate to shift personal data protection and collection

2020 Privacy debate to shift personal data protection and collection

Marketing

Data privacy and protection are likely to be high up on the agenda for 2020 in the wake of the Facebook–Cambridge Analytica happening, and other data scandals, says Grant Lapping, managing director at DataCore Media.

 
Privacy debate 2020
consumer data protection 2020
data collection in 2020
data protection in 2020
data leak scandals 2020
data leaks regulations

Five ways how automated marketing and sales is profitable

Five ways how automated marketing and sales is profitable

Marketing

Whether you operate as a retail business, an online e-commerce platform or a social media influencer, creating and publishing marketing content won't stay exciting forever, says Nicole D Garrison, content strategist at Subjecto. Garrison says that automating and streamlining your publishing processes can make your business more profitable.

 
Automated marketing benefits 2020
advantages of automated marketing 2020
automating publishing processes 2020

Five reasons to use video for content marketing in 2020

Five reasons to use video for content marketing in 2020

Marketing

Video and content marketing have always gone hand in hand, but even more so in 2020. Why, you ask? Well, media update’s Aisling McCarthy has five reasons right here.

 
Video content
content marketing
content marketing in 2020
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