media update's Venelize de Lange talks to Leigh Papadopulos about what it takes to market a global airline.

PR and reputation teams spend enormous energy managing the moments a brand can control: the campaign launch, the media interview, the sponsored activation. Almost none of that energy reaches the one encounter every employee, candidate, journalist and client has without fail, and it happens behind the one door nobody briefs a spokesperson for, says Charl Broodryk, Nuwkem.

As artificial intelligence and exponential technologies continue to transform every sector of society, women have been playing an increasingly influential role in driving that change.

Professional visual branding has been playing a vital role in helping businesses stand out at exhibitions, events and promotional activations.

Toyota South Africa Motors has launched a new advertising campaign for the new RAV4, developed in partnership with Publicis Groupe Africa's Studio One.

We see it time and time again, media companies pouring everything they've got into customer acquisition. It's the be-all and end-all, driving every KPI. And it works; they catch their customers, they make the sale — but then waste all of that effort by letting them slip away. It's pointless, says Satish Thiagarajan, Founder of Brysa.

Massmart has appointed Charmagne Mazhindu as its new Vice President of Marketing, aimed at strengthening the retailer's executive leadership team as it continues to accelerate its customer-centric growth strategy.

As South Africa's creator economy continues its rapid rise, some of the country's brands are increasingly recognising the influence, reach and commercial power of digital creators.

Venelize de Lange from media update talks to Sony's Suchismita Bhattacharjee about what sustainable marketing means and how businesses can create lasting opportunities for women in visual storytelling.

TBWA — The Disruption Company® has unveiled a new visual identity created by DXD, its global design discipline.