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Why Psychological Literacy is Important in PR
Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.
South Africa's Freelance Market Is Growing — Here's What's Changing and How to Seize It
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
media update's Top Five Mzansi Ads for 2025
South Africa's advertising industry is buzzing with originality in 2025. Venelize de Lange from media update unpacks the must-know campaigns of the year, revealing how brands are redefining connection and impact.
Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
The Marketing Research Foundation (MRF) and Plus94 Research have hosted a webinar showcasing the 20th edition and fourth update of 2025 of the Marketing All Product Survey (MAPS®) data release.
Flow Communications, an independent South African integrated communications agency, has celebrated winning a total of 11 awards at two of the industry's most prestigious events: the Assegai Integrated Marketing Awards and the MMA SA Smarties Awards.
Buco, together with digital partners Algorithm and Mobiclicks, has taken home a Bronze Assegai Award at the 2025 Assegai Awards, that aimed to celebrate excellence in integrated marketing across South Africa.
The Marketing + Media Alliance (MMA) has announced the winners of the SMARTIES® Sub-Saharan Africa (SSA) 2025 Awards, following a gala dinner held in Cape Town. Now in its second year, SMARTIES SSA has aimed to continue to cement its position as a platform for recognising marketing innovation and effectiveness across the region.
Shopper marketing — where brand strategy meets retail reality — has now been formally recognised as a specialist skillset in South Africa with the launch of the country's first accredited shopper marketing short course.
SPAR South Africa has aimed to redefine value this shopping season with its biggest Black Friday campaign to date — 'Black Friday with SuperSized Savings'. The nationwide sale has taken a dual-phased approach designed with the aim to deliver maximum relief to South African consumers by increasing basket size and offering competitive pricing across grocery and liquor products.
The International News Media Association (INMA) has released, How News Advertising Reclaims the Brand Safety Narrative, a report aimed at exposing how flawed brand-safety systems have drained billions from quality journalism — and offering a data-backed road map for recovery.
The SACSC Footprint Marketing Awards has acknowledged campaigns that demonstrate creativity, strategic insight and measurable impact within the shopping-centre industry. They have aimed to recognise marketing that drives real business results across twelve award categories — from community engagement and retailer productivity to digital innovation and sustainability.
TransUnion, a global information and insights company, has unveiled a new chapter in its South Africa-focused, 'Be the Reason Things Change' campaign with the launch of an AI-driven brand film.
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