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The Power of Curiosity: When Technology and Traditional Marketing Meet

The Power of Curiosity: When Technology and Traditional Marketing Meet

Marketing

We are in an era marked by rapid technological advancements and an ever-shifting customer landscape. The role of traditional marketing within this is undergoing a significant transformation, says Ifeoma Jibunoh, Chief Marketing Officer at Cassava Technologies.

 
Technology and Traditional Marketing
AI in Marketing
Ifeoma Jibunoh
Cassava Technologies
Curiosity and Technology
Artificial Intelligence

FNB Releases 2024 Black Friday Customer Spend Data

FNB Releases 2024 Black Friday Customer Spend Data

Marketing

FNB has announced that its customers have exceeded last year's highest spend peak, going over R3.2-billion in Black Friday purchases on Black Friday this year. 

 
FNB
Black Friday
Black Friday Total Spending
R3.2-billion
FNB Virtual Card
Black Credit Card

Disney Sparks Joy With Chari-Trees

Disney Sparks Joy With Chari-Trees

Marketing

Following the launch of Disney Africa's retail campaign 'Spark Joy This Holiday' last month, Disney has announced an expanded Chari-Tree initiative. This year, the campaign expands to 20 malls across South Africa, making it the largest to date.

 
Disney Africa
Spark Joy This Holiday
Chari-Trees
ToysRUs
PEP
FNB
Reach for a Dream Foundation

Time to Get Creative About Raising Standards in the Creative Industry

Time to Get Creative About Raising Standards in the Creative Industry

Marketing

South Africa's meagre clutch of awards at the 2024 Cannes Festival of Creativity — a platform where our agencies have previously had a good showing — was a wake-up call for the creative industry: the glory days are over, say Luca Gallarelli and Carl Willoughby, Industry Representatives on the ACA's Creativity and Effectiveness Tribe. 

 
SA Creatives
International Marketing Awards
International Advertising Awards
ACA
South African Marketing Agencies
South African Agencies at Cannes

<i>AdFocus</i> Announces Ogilvy as <i>Agency Group of the Year 2024</i>

AdFocus Announces Ogilvy as Agency Group of the Year 2024

Marketing

Ogilvy has announced that the agency has received the top honours of Agency Group of the Year in recognition of its eight operating companies (Retail, Advertising, PR, Influence, Digital, Social, Design, Health and Offshoring) and the market strength they have created over 2024 at the AdFocus Awards.  

 
Ogivly
AdFocus Awards
Agency Group of the Year
KFC
Partnership of the Year
KFC and Ogilvy
Tracey Edwards
Angela Madlala
Pete Case

LegalWise Partners With Avatar for Its 40<sup>th</sup> Anniversary With New Campaign

LegalWise Partners With Avatar for Its 40th Anniversary With New Campaign

Marketing

LegalWise has launched its latest brand campaign in celebration of its 40th anniversary. This campaign has been crafted in partnership with Avatar, an award-winning creative agency.

 
LegalWise
Avatar
Mo Lentsoane
George Chen
LegalWise Turns 40
Vincent Gege

TikTok Shopping Season: How to Strengthen Media Presence

TikTok Shopping Season: How to Strengthen Media Presence

Marketing

New research by TikTok has shown that the final quarter in South Africa is set for a shopping surge as brands move from short-term promotions to year-round engagement with consumers, capitalising on the country's evolving shopping landscape.

 
TikTok Shopping Season
TikTok Shopping
Golden Quarter
Q4 Shopping
Online Shopping
Eclipse Communications

Getting Value From Customer Feedback That Is Not Always What It Seems

Getting Value From Customer Feedback That Is Not Always What It Seems

Marketing

A friend recently shared his experience of providing feedback after buying his new vehicle. As a Voice of the Customer (VoC) specialist, his response — as a mature consumer and astute businessman — really brought it home to me that customer feedback might not always be as it seems at surface level, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab.

 
Customer Feedback
Liezel Jonkheid
Consumer Psychology Lab
Voice of the Consumer
Negative Customer Feedback
Customer Feedback Value

Empowering African Retail During the Festive Season With a Data-Driven Approach

Empowering African Retail During the Festive Season With a Data-Driven Approach

Marketing

The festive season is an important time for retailers across Africa to engage consumers and give sales a much-needed boost. The team at The Hive Group says that it leverages data-driven strategies and innovative technologies to help brands connect with their audience during this peak period.

 
The Hive Group
Retail Strategies
Festive Season Shopping
Data-Driven Sales
Martech

UP Wins at the 2024 <i>MACE Excellence Awards</i>

UP Wins at the 2024 MACE Excellence Awards

Marketing

The Department of Institutional Advancement (DIA) and the Department of Enrolment and Student Administration (DESA) at the University of Pretoria (UP) have announced that the university secured 23 wins out of 41 entries at the 2024 Marketing, Advancement, and Communication in Education (MACE) Excellence Awards.

 
2024 MACE Excellence Awards
University of Pretoria
Department of Institutional Advancement
Department of Enrolment and Student Administration
Re.Search
Marketing
Advancement
and Communication in Education (MACE) Excellence Awards
0
0
 

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