Why you should use IGTV for marketing

Why you should use IGTV for marketing

Marketing

Instagram TV (IGTV) has offered users a different way to reach people and communicate on social media. Now it’s time for brands to capitalise on this video platform for their marketing strategy! media update’s Emma Beavon shows you how IGTV can be used for your business.

 
Instagram TV
marketing using IGTV
IGTV for marketing

Six opportunities that up the volume on your audio marketing strategy

Six opportunities that up the volume on your audio marketing strategy

Marketing

Audio fits in everywhere in this visually saturated world of marketing, even in places where video and pictures can't reach, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. Flemming says that with this in mind, it is vital to have an audio marketing strategy.

 
Audio marketing strategy
audio marketing strategy 2019
audio branding
brand identity strategy

Is ad fraud a big issue or fake news?

Is ad fraud a big issue or fake news?

Marketing

An area of brand safety that raises alarm bells within the C-suite of large corporate organisations is the report of marketing dollars being spent on fraudulent advertising, says Federico de Nardis, GroupM Africa CEO. Nardis discusses the concerns this raises relating to wasted capital, moral and ethical issues and illegal practices.

 
Ad Fraud

Vodacom SA partners with DYDX to boost the pace of marketing

Vodacom SA partners with DYDX to boost the pace of marketing

Marketing

Vodacom South Africa has partnered with DYDX, a global product and service design practice, after the need was identified to adapt Vodacom's systems and processes to increase the pace of work. The duo took on a human-centred design approach with the aim to reimagine marketing operations.

 
Vodacom marketing
DYDX
Vodacom marketing operations
South African digital marketing

Lafarge Zambia celebrates 70 years with a new TVC

Lafarge Zambia celebrates 70 years with a new TVC

Marketing

As part of Lafarge Zambia's 70 years celebration, Boomtown has created a commercial for online platforms and local television. The commercial intends to emphasise how Lafarge Zambia has been building the Zambian nation since 1949.

 
Lafarge Zambia 70 years
Lafarge Zambia TVC
Boomtown brand campaign
Zambian TVC

Rogerwilco shortlisted for two <i>Agency of The Year Awards</i>

Rogerwilco shortlisted for two Agency of The Year Awards

Marketing

Rogerwilco has announced that is in the running for AdFocus's Small Agency of the Year and Assegai's Agency of the Year. Winners of the Small Agency/Agency of the Year Awards will be announced in November.

 
Rogerwilco
Agency of the Year Award 2019
Financial Mail AdFocus Awards 2019
Assegai Awards 2019
South African marketing awards

Uber Eats celebrates its most successful year in SA

Uber Eats celebrates its most successful year in SA

Marketing

Uber Eats, one of the most popular food delivery apps — both locally and internationally — is celebrating its mark on the food delivery industry. The app aims to continue providing a convenience that is affordable, accessible and attainable.

 
Uber Eats app
food delivery app
local food South Africa
South African restaurants

Clockwork welcomes Ben Krawchuk

Clockwork welcomes Ben Krawchuk

Marketing

Clockwork has taken on its most senior hire for its technical director. The agency says that Ben Krawchuk, who is building on 23 years of versatile digital experience, is a major win for Clockwork.

 
Clockwork
Clockwork appointment
South African digital agency

Ads24 introduces its six 'Dynamic Tribes'

Ads24 introduces its six 'Dynamic Tribes'

Marketing

Ads24 has introduced its six 'Dynamic Tribes' as part of its initiative to help advertisers reach its broad readership. The tribes 'shake things up' by segmenting readers according to interests and lifestyles.

 
Ads24
Ads26 Tribes
Tribes24online
Ads24 readers

Ackermans wins <i>Platinum</i> at <i>Daily Sun Readers’ Choice Awards</i>

Ackermans wins Platinum at Daily Sun Readers’ Choice Awards

Marketing

The Daily Sun Readers' Choice Awards has announced that retailer Ackermans has won Platinum in the Best Baby Shop and Best Children's Clothing Outlet categories. Platinum is the highest award bestowed on a brand in the survey.

 
Ackermans
Ackermans wins Platinum
Daily Sun Readers’ Choice Awards 2019
Daily Sun Readers’ Choice Survey
South African children’s clothing
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