Customer Service Week, a global event that highlights the value of customer service and the service staff who strive every day to make service promises live, provides an opportune time to concede that the elusive "perfect customer experience" is challenging to achieve, says Cornelia Van Heerden, Chief Customer Services Officer at MTN.

As the South African creator economy continues its meteoric rise, there is a need for a set of guiding principles that promote ethical and transparent practices. In response to this growing demand, the Interactive Advertising Bureau South Africa (IAB SA) has announced the launch of the South African Content Creator Charter.

With the demands of modern life accelerating, customers want answers now, not later, says Jacqueline van Rooijen, Business Growth Consultant and Director at Ycagel. 

PepsiCo Design and Innovation has been awarded the title of 2024 Red Dot: Agency of the Year. The title recognises agencies that consistently demonstrate innovative thinking, creativity and a strong commitment to excellence in design. 

Brave Group South Africa, an advertising holding company, has announced that its AI-powered marketing process has led to the company winning five awards in the 2024 New Generation Social & Digital Media Awards.

Ackermans has announced that it has launched AI — Ackermans Intelligence —  a branded content piece and social experiment that is filled with insights from curious, little, South African minds. 

Daniel Levy, Co-Founder of Flow and other industry experts — Woolworths' Head of Digital Marketing Zack Nossel, Paid Media Specialist at TrafficBrand Dean Stander and Alon Rom, CEO of HelloPeter — share data-driven strategies to help brands boost their sales this shopping season.

WOO has announced its European Regional Forum theme and speakers. According to the organisation, Europe has overtaken North America in terms of Out-of-Home revenue and one of the key reasons is an increased emphasis on effective creativity.

Brenthurst Wealth has announced its collaboration with acclaimed South African fiction author Deon Meyer. Meyer will serve as the brand ambassador for Brenthurst, embodying the firm's values and vision.

Hollard has launched a campaign that flips the script on insurance marketing from doom and gloom messaging to engaging and relatable storytelling. The campaign was created in partnership with Hollard's creative agency VML South Africa.