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Violence, Desensitisation and the Media's New Reality

1 Week ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

6 Days ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns

Yesterday Publicity

Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.

Valentine’s Day marketing anti-Valentine’s campaigns Seasonal marketing Valentine’s Day Audience-first campaigns

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

4 Hours ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

2 Weeks ago Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

2 Weeks ago Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

The Stephen King IT Factor: Mastering Narrative Power in PR

2 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

If Africa Does Not Digitise Its Heritage, It Will Lose It

3 Hours ago Marketing

Africa's heritage is one of the world's greatest cultural endowments, yet much of it remains fragile, undocumented and at risk. As time, climate change, conflict and globalisation accelerate loss, the question is no longer whether Africa should digitise its heritage, but how quickly it can act, says Matone Ditlhake, CEO of Corridor Africa.

Tiger Brands Appoints New Chief Marketing and Strategy Officer

4 Hours ago Marketing

Tiger Brands has appointed Lorraine De Graaff as Chief Marketing and Strategy Officer effective Sunday, 1 March 2026. Lorraine will report to the CEO, Tjaart Kruger, and will lead the Group Marketing and Research and Development team, partnering with the business on enabling growth across Tiger Brands' brand portfolio.

The One Club names Adam Izen as Chief Awards Officer

8 Hours ago Marketing

The One Club for Creativity has announced the promotion of Adam Izen to the newly-created position of Chief Awards Officer, responsible for the vision, integrity and impact of the nonprofit organisation's entire global and regional awards ecosystem.

The New Rules of Legal PR: How Data is Replacing the 'Big Brand' Strategy

2 Days ago Marketing

The legal industry has undergone a radical shift as traditional "prestige-based" marketing loses ground to "precision-based" digital strategies. Modern law firms have been moving away from corporate jargon to embrace human-centered content and data-driven visibility.

Boomtown Strengthens Leadership Team

5 Days ago Marketing

Independent South African agency Boomtown has announced the appointment of Zahra Mirza as Group Managing Director and Nigel Matthews as Executive Creative Director (ECD), marking a significant leadership milestone as the agency enters its next phase of growth, creative ambition and continental expansion.

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

6 Days ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand Leaders Named as the One Show Creative Marketer Jury

6 Days ago Marketing

The One Club for Creativity has announced the group of top brand-side professionals who will serve on the jury for The One Show 2026 Creative Marketer special award.

The Investec Zebra's Journey from South Africa to the World

1 Week ago Marketing

Against the backdrop of challenging economic conditions in South Africa and internationally, business growth requires resilience, strategic clarity and purposeful action.

South Africa's Best Marketers and Supply Chain Professionals Wanted for IMM Institute Excellence Awards Nominations

2 Weeks ago Marketing

This year's IMM Institute Annual Gala Dinner, at which the IMM Institute Excellence Awards will be presented, will recognise outstanding achievement across marketing, supply chain management and business leadership in South Africa.

Gerety Awards Announces 2026 Executive Jury Locations and Jury Presidents

2 Weeks ago Marketing

The Gerety Awards has unveiled the global cities that will host its 2026 Executive Jury sessions, alongside the powerful Jury Presidents leading them. The announcement marks the official opening of entries for the 2026 edition.