For years, big South African brands could reliably buy their way to visibility. Those who outspent their competitors could dominate the airwaves, flood the funnel, and were everywhere we looked, says Jessica Jacobs, MD Northern Europe and DACH at Incubeta.

The most interesting thing about nostalgia in marketing right now is how quickly the past is being turned into something people can book, buy, wear, watch, collect and share, says Bonita Christie, Business Unit Director at Digitas.

Outdoor Network, a division of the Provantage Group, has expanded its national digital out-of-home (DOOH) footprint with four new 3m x 6m digital billboard sites in Pretoria and the Western Cape. Every structure has passed the full municipal and local authority approval process required before an advertising sign may legally be erected.

AI search hasn’t only changed how people look for information. According to VML's 2026 AI Search Report, AI has also upended everything brands have been using to measure SEO effectiveness.

Toyota SA has launched the all-new bZ4X with the campaign, 'It Just Got Real', and an advert filmed in Bloemfontein in partnership with the Studio One team at Publicis Groupe Africa.

BMW M has turned a lifetime of stubbed toes, bruised shins and lost arguments with furniture into a deadpan noir court case against corners in a new campaign. The campaign, 'Get Even With Corners' from BMW and AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, is created by Serviceplan Middle East.

South African brand and communications agency Penquin has been appointed by award-winning premium gin brand Ginologist, marking another significant addition to the agency's growing portfolio of South African brands, and further strengthening its presence in the food, beverage and lifestyle sector.

Here is a figure that ought to settle a thirty-year argument. Companies whose marketing and finance chiefs genuinely trust one another grow revenue nearly twice as fast as those where the CMO and CFO are at odds, says Musa Kalenga, CEO of Brave Group.

One of the biggest questions facing brand leaders today is not simply how to grow a brand, but how to keep it relevant in a world where consumer behaviour, technology and culture are evolving faster than ever before, says Domaine Rautenbach, Senior Brand Manager at Jacobs Coffee. 

AI adoption is accelerating across Africa's Small and Medium Businesses (SMBs). In South Africa, SMBs are investing in AI at rates above the global average, reflecting growing confidence in technology's role in driving productivity and growth, says Jordaan Burger, Managing Director at Sage AME.