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What Comic Con Gets Right About Modern Marketing

What Comic Con Gets Right About Modern Marketing

Marketing

Comic Con brings together exactly what marketers spend enormous amounts of time trying to curate: attention, passion, participation and community, says Ridhwaan Patel, Marketing Lecturer at AAA School of Advertising.

African Parks Appoints VML South Africa as Digital Agency Partner

African Parks Appoints VML South Africa as Digital Agency Partner

Marketing

Conservation NGO African Parks has partnered with VML South Africa with the aim to share the stories, celebrate the partnerships and highlight conservation outcomes across its portfolio.

<i>Kaya 959</i> Announced as Radio Partner for Nedbank IMC 2026

Kaya 959 Announced as Radio Partner for Nedbank IMC 2026

Marketing

According to Harvard Business Review's analysis of recession-era marketing data, the evidence has exposed that businesses that held or grew their marketing spend through recent downturns came out of them growing 17% faster than the ones that pulled back.

Numerator <i>Brand Footprint 2026</i> Analysis Shows Growth in South Africa's FMCG Market

Numerator Brand Footprint 2026 Analysis Shows Growth in South Africa's FMCG Market

Marketing

South Africa's FMCG market has returned to growth in 2025, with consumer spending increasing 3.3%, a significant turnaround from the 2.4% decline recorded in 2024, according to the latest Brand Footprint 2026 analysis from Worldpanel by Numerator.

Beyond the Feed: Why DOOH Should Be the Next Screen for Social-Led Campaigns

Beyond the Feed: Why DOOH Should Be the Next Screen for Social-Led Campaigns

Marketing

Generally speaking, what social media agencies are very, very good at is getting their brands noticed in the feed, says Remi du Preez, Managing Director of Polygon.

Lobengula Advertising Appoints Terry McKenna as ECD

Lobengula Advertising Appoints Terry McKenna as ECD

Marketing

Lobengula Advertising has made one of its biggest creative leadership moves yet, appointing highly awarded South African creative Terry McKenna as Executive Creative Director.

There's Still Business to be Done Before Year-End

There's Still Business to be Done Before Year-End

Marketing

Like clockwork, as the final quarter rolls around, attention turns to whether a business will hit its annual sales target. How much still needs to close? Which deals can realistically land before year-end? What does the pipeline look like against the target?, says Lauren Pybus, Creative Director and Marketing Manager at Euphoria Telecom.

Your Agency Model Isn't the Problem — Your Operating Model Is

Your Agency Model Isn't the Problem — Your Operating Model Is

Marketing

When you ask marketing and agency leaders what's keeping you up at night, increasingly, the answer is the same: How do we actually operationalise AI in a way that creates measurable business value? Organisations have adopted AI tools, but they haven't redesigned how they operate around them, says Lynn Madeley, CEO of High Performance Matters.

<i>Cresta Awards</i> Reveals 2026 Finalists

Cresta Awards Reveals 2026 Finalists

Marketing

The finalists of the 2026 Cresta Awards have been revealed with Plan.Net leading the way. The company, part of Serviceplan Group, has 27 entries shortlisted, opening up a clear gap between the German agency and all other contenders. 

Interrail Launches Travel Campaign and Brand Platform

Interrail Launches Travel Campaign and Brand Platform

Marketing

Interrail B.V., the Dutch company behind the Interrail rail Pass, has launched a new global brand platform aimed at showing that travel does more than take people somewhere new — it changes how they see the world, and themselves.

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