We are in an era marked by rapid technological advancements and an ever-shifting customer landscape. The role of traditional marketing within this is undergoing a significant transformation, says Ifeoma Jibunoh, Chief Marketing Officer at Cassava Technologies.

FNB has announced that its customers have exceeded last year's highest spend peak, going over R3.2-billion in Black Friday purchases on Black Friday this year. 

Following the launch of Disney Africa's retail campaign 'Spark Joy This Holiday' last month, Disney has announced an expanded Chari-Tree initiative. This year, the campaign expands to 20 malls across South Africa, making it the largest to date.

South Africa's meagre clutch of awards at the 2024 Cannes Festival of Creativity — a platform where our agencies have previously had a good showing — was a wake-up call for the creative industry: the glory days are over, say Luca Gallarelli and Carl Willoughby, Industry Representatives on the ACA's Creativity and Effectiveness Tribe. 

Ogilvy has announced that the agency has received the top honours of Agency Group of the Year in recognition of its eight operating companies (Retail, Advertising, PR, Influence, Digital, Social, Design, Health and Offshoring) and the market strength they have created over 2024 at the AdFocus Awards.  

LegalWise has launched its latest brand campaign in celebration of its 40^th anniversary. This campaign has been crafted in partnership with Avatar, an award-winning creative agency.

New research by TikTok has shown that the final quarter in South Africa is set for a shopping surge as brands move from short-term promotions to year-round engagement with consumers, capitalising on the country's evolving shopping landscape.

A friend recently shared his experience of providing feedback after buying his new vehicle. As a Voice of the Customer (VoC) specialist, his response — as a mature consumer and astute businessman — really brought it home to me that customer feedback might not always be as it seems at surface level, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab.

The festive season is an important time for retailers across Africa to engage consumers and give sales a much-needed boost. The team at The Hive Group says that it leverages data-driven strategies and innovative technologies to help brands connect with their audience during this peak period.

The Department of Institutional Advancement (DIA) and the Department of Enrolment and Student Administration (DESA) at the University of Pretoria (UP) have announced that the university secured 23 wins out of 41 entries at the 2024 Marketing, Advancement, and Communication in Education (MACE) Excellence Awards.