Samsung, in partnership with BBH Singapore, has launched a new global campaign showing how the Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singapore's global launch campaign for the Galaxy S25 Ultra in January. 

My Glass, a digitally enabled glass fitment group with mobile service units across South Africa, has announced that it is the official windscreen sponsor for the 2025 VW South Africa Motorsport Rookie Cup Series and the 2025 VW Polo Cup Series for the second year running.

Paul Keursten, CEO of Workshop17, discusses how physical environments shape mental states, how layout and lighting affect behaviour and why design decisions have lasting effects on culture, productivity and innovation. Keursten says that if we care about the quality of thinking and acting in our organisations, we need to care far more about where that thinking happens.

Dihlabeng Mall in Bethlehem, Free State, has been nominated for a Solal international award, following the success of its community campaign, 'Your Story is Our Story'. The initiative, which launched in October 2024, has received global recognition for the way in which it connected with the community and responded to local needs through a series of initiatives.

WARC has released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap and the rise of AI-powered creative testing. 

Google has announced the global beta rollout of AI Max for Search Campaigns, an upgrade to its Search Ads platform that brings smarter, more intuitive advertising tools to businesses. This feature uses artificial intelligence to improve how ads are shown, helping local businesses connect with a larger customer base online.

Effie South Africa has announced the official launch of the Effie Academy — a globally recognised platform designed to embed effectiveness at the heart of marketing practice. Supporting marketers throughout their careers, Effie Academy aims to equip professionals and students with the thinking, rigour and case-led insight to deliver 'Ideas That Work®'.

In the sponsorship industry, we've seen more than a few trends arrive with big promises — blockchain, NFTs, the metaverse. Some shifted the landscape. Others faded into footnotes. So, Steven Mervis, Head of Strategy at Mscsports, says it's fair to ask: Where does AI fit in?

The belief that safety equates to success is a misconception that plagues digital marketing departments. This outdated mindset is suffocating innovation, strangling brand potential and prejudicing profits. More particularly, it shows a fundamental misunderstanding of the true value of creative work, says Vanessa Bolosier, Creative Strategy Director at Incubeta. 

The Advertising Club has announced the Round 1 shortlist of creative entries for the 2025 ABBY Awards Powered by One Show. The awards ceremony will be held from Wednesday, 21 to Friday, 23 May during Goafest 2025, jointly hosted by The Advertising Club and the Advertising Agencies Association of India, at the Taj Cidade de Goa Heritage and Horizon, Goa.