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Innovation and creativity in the time of COVID-19

Innovation and creativity in the time of COVID-19

Marketing

The coronavirus is, arguably, like nothing we've experienced in recent history; it's both remarkable and scary, and we'll be talking about it for decades to come, says Shaune Jordaan, CEO of Hoorah Digital. 

 
Creativity and innovation during Coronavirus 2020
Optmisim during Coronavirus for businesses
Opportunities for businesses during COVID-19

Marketing tips for South African freelancers during COVID-19

Marketing tips for South African freelancers during COVID-19

Marketing

Being a freelancer in South Africa during the current lockdown might seem very intimidating. But, change can always bring forth new opportunities — especially in the world of freelancers.

 
Marketing tips for freelancers
freelancers in South Africa
South African freelancers
COVID-19 and freelancers
COVID-19 and marketing tips of South African Freelancers

Shoprite offers contactless QR payments for customers

Shoprite offers contactless QR payments for customers

Marketing

The Shoprite Group has announced that its customers can now pay for groceries with their phones. This initiative falls part of the retailer's focus on finding new ways to keep its stores, customers and employees safe during the COVID-19 pandemic.

 
Shoprite payment method
Shoprite Group cellphone payments 2020
New payment Methods for retailers 2020 SA

Advertising Week Africa to be rescheduled

Advertising Week Africa to be rescheduled

Marketing

Advertising Week (AW), the world's largest annual gathering of brand, creative, entertainment, marketing, media and technology industry leaders, has announced that the maiden edition of Advertising Week Africa (AWAFRICA) will shift forward.

 
Advertising Week Africa 2020
Advertising Week Africa rescheduled 2020
Advertising Week Africa updates COVID-19 2020

Arena Events announces that its event series has gone online

Arena Events announces that its event series has gone online

Marketing

Arena Events has announced that it will take its event series online and in a digitised format. This will allow brands to continue their engagement with key stakeholders and clients during this challenging time.

 
Arena Holding events online 2020
South African marketing event tools online 2020
Online event platforms for marketers 2020

ACA releases statement regarding continuity during times of uncertainty

ACA releases statement regarding continuity during times of uncertainty

Marketing

The Association for Communication and Advertising (ACA) has released a statement to the public addressing the issue of continuity within the communication and advertising industry during uncertain times:

 
Communication and advertising industry update
COVID-19 impacts on communication and advertising SA
Coronavirus affects on advertsing industry 2020

The benefits of channeling customer expectations through WhatsApp

The benefits of channeling customer expectations through WhatsApp

Marketing

WhatsApp can be a highly effective communication tool for businesses if it is used properly, says Matt Grobler, presales engineer at INOVO. Grobler says that the platform has more potential than email or SMS in South Africa because of it's accessibility, popularity and relevancy. 

 
Tools for channeling customer expectations
The benefits of WhatsApp in marketing
WhatsApp for customers
How to use WhatsApp in sales and marketing

The <i>Cannes Lions</i> 2020 event cancelled

The Cannes Lions 2020 event cancelled

Marketing

Ster-Kinekor Sales, the local Cannes Lions representative, has announced the cancellation of the annual Cannes Lions International Festival of Creativity. The event, which was meant to take place in October 2020, will now run between Monday, 21 June 2021 and Friday, 25 June 2021. 

 
2020 Cannes Lions
Cannes Lions updates Coronavirus
Cannes Lions 2020 event
Cannes Lions news SA 2020

WOO congress re-scheduled for May 2021 in Toronto

WOO congress re-scheduled for May 2021 in Toronto

Marketing

The World Out of Home Organisation (WOO) has announced that its annual congress for 2020 has been cancelled. The decision was made due to the COVID-19 outbreak. The congress has been re-scheduled for 2021 at Sheraton Centre Toronto Hotel.

 
WOO Toronto Congress 2020
WOO congress reschuled
WOO Toronto congress new dates 2021
WOO Congress updates 2020

Three ways to run a content audit in 2020

Three ways to run a content audit in 2020

Marketing

If your content is not ranking well and not getting enough 'likes' and shares, your online content could be in need of some polishing or perhaps a complete transformation, says digital marketing consultant Shane Barker. Barker gives insights on how to run a content audit.

 
How to improve online content
How to run a content audit. The benefits of auditing content 2020
Improving content for marketing
Tips to improve your online content
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