Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

Browsing — The Consumer's Latest Product

Browsing — The Consumer's Latest Product

Marketing

Venelize de Lange from media update takes a look at why apps that sell the illusion of a product are successfully gaining users on their platforms, and what that consumer behaviour tells us about the future of the marketing industry. 

Red & Yellow Strengthens Pan-African Footprint Through New Nigeria Partnership

Red & Yellow Strengthens Pan-African Footprint Through New Nigeria Partnership

Marketing

Red & Yellow Creative School of Business has announced a strategic partnership with the Association of Advertising Agencies of Nigeria (AAAN), one of the leading industry bodies representing Nigeria's advertising and communications sector.

Registration Opens for World Out of Home Organization's Poland Forum

Registration Opens for World Out of Home Organization's Poland Forum

Marketing

The World Out of Home Organization has announced that registration is now open for its next Regional Forum, this time focussing on Central Europe and set for Warsaw, Poland from Wednesday, 21 to Friday, 23 October.

BOO! Campus Media's Shared-Value Partnership Model Generates Alternative Income for Partner South African Universities

BOO! Campus Media's Shared-Value Partnership Model Generates Alternative Income for Partner South African Universities

Marketing

A commercially proven partnership model developed by Campus Media, a South African business operating at the intersection of higher education, the student economy and brand engagement, has generated more than R25-million in alternative income for partner universities through a long-term revenue-sharing model that is contributing to institutional sustainability and supporting student tuition.

Corona Campaign Uses Natural Light to Create Outdoor Installation

Corona Campaign Uses Natural Light to Create Outdoor Installation

Marketing

Corona has launched a campaign that uses natural light and urban landscapes to create temporary outdoor installations highlighting the brand's association with spending time outdoors.

Dream Theater Launches in South Africa

Dream Theater Launches in South Africa

Marketing

Dream Theater has launched as a founder-led and senior-led experience direction studio, helping organisations shape important client, leadership and thought-leadership moments.

Buka Africa's First Micro-Drama Tops 5.26-Million Views on TikTok and Facebook

Buka Africa's First Micro-Drama Tops 5.26-Million Views on TikTok and Facebook

Marketing

Buka Africa's first locally produced micro-drama series, After the Bell, has generated more than 5.26-million views across TikTok and Facebook, and a total watch time in excess of 18 800 hours — offering evidence that South African audiences are embracing micro-dramas as a new form of mobile-first entertainment. 

Has Digital Marketing Become Too Optimised to Be Memorable?

Has Digital Marketing Become Too Optimised to Be Memorable?

Marketing

For over a decade, digital marketing has been defined by the pursuit of accountability. From A / B testing and scroll-depth analysis to the relentless optimisation of Click-Through Rates (CTR), the industry has prioritised the dashboard over the drawing board.

ClemenGold Case Study Highlights How Branding Can Reshape Fresh Produce Marketing

ClemenGold Case Study Highlights How Branding Can Reshape Fresh Produce Marketing

Marketing

Fresh produce has traditionally been one of the least brand-driven categories in retail, with consumers typically purchasing fruit based on price, appearance or availability rather than the producer behind it. A recent case study examining ClemenGold's market position illustrates how branding strategies can influence purchasing behaviour in categories usually treated as commodities.

Meet The People Acquires The LOOMIS Agency

Meet The People Acquires The LOOMIS Agency

Marketing

Meet The People (MTP), the advertising holding company for big and mid-sized clients, has announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand specialist, and its digital marketing arm, iluminere.

0
0
 

Next Up

Clear