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The Brave Group receives top honours in 2023 <i>SCOPEN </i> ratings

The Brave Group receives top honours in 2023 SCOPEN ratings

Marketing

The Brave Group has announced its achievements in the 2023 SCOPEN evaluations. The group earned the title of one of the most awarded agencies in South Africa.

 
The Brave Group receives top honours in 2023 SCOPEN ratings
The Brave Group
Brave Group
Brave Group 2023 SCOPEN ratings
2023 SCOPEN ratings
2023 SCOPEN
SCOPEN
SCOPEN evaluations
Top honours in SCOPEN ratings
The Brave Group ratings
Most awarded agencies in South Africa
Most awarded agencies in marketing and advertising
Marketing and advertising awards
Marketing and advertising agency awards
Marketing and advertising agencies
South African marketing and advertising agencies

Levergy wins <i>Specialised Agency of the Year</i> at 2023 <i>AdFocus Awards</i>

Levergy wins Specialised Agency of the Year at 2023 AdFocus Awards

Marketing

Levergy, a South African leading marketing agency, has announced that it walked away with the Specialised Agency of the Year at the Financial Mail AdFocus Awards. It also won the Agency of the Year title at the Hollard Sport Industry Awards — a double feat achieved for the second consecutive year.

 
Levergy wins Specialised Agency of the Year at 2023 AdFocus Awards
Levergy
Agency
Agency awards
Agency of the year
Agency of the year award
Financial Mail AdFocus Awards
AdFocus Awards
2023 AdFocus Awards
AdFocus Awards winners
Hollard Sport Industry Awards
Sport awards
Marketing
Marketing agency
Marketing agency of the year

Helm and DStv win <i>Customer Experience Award</i> at 2023 <i>Smarties Awards</i>

Helm and DStv win Customer Experience Award at 2023 Smarties Awards

Marketing

South African customer experience company Helm and long-standing partners DStv were honoured at a gala event held by the Mobile Marketing Association. AI-powered solution DStv Assist took home a Smarties Award in the Customer Experience covering Europe, Middle East and Africa.

 
Helm and DStv win Customer Experience Award at 2023 Smarties Awards
Helm
DStv
DStv Assist
DStv Assist platform
Customer experience
CX
CX in SA
Customer experience in South Africa
Smarties
Smarties awards
Smarties awards winner
Smarties awards winners
Mobile marketing
Mobile marketing association

Cadbury campaign reminds South Africans to 'Give a Little Thanks this Festive Season'

Cadbury campaign reminds South Africans to 'Give a Little Thanks this Festive Season'

Marketing

As a brand rooted in generosity, Cadbury Dairy Milk has announced the launch of a campaign asking South Africans to 'Give a Little Thanks this Festive Season' — a reminder that acts of generosity don't have to be grand gestures for them to be felt and remembered.

 
Cadbury campaign reminds South Africans to 'Give a Little Thanks this Festive Season'
Cadbury
Cadbury Milk Chocolate
Cadbury South Africa
Cadbury festive season
Cadbury festive season campaign
Cadbury campaign
Cadbury generosity campaign
Give a little this festive season campaign
Giving thanks this festive season
Generosity this festive season
South African's generosity
South African's generosity this festive season
Showing gratitude
Showing gratitude this festive season
Cadbury GeneroCity Map
Cadbury generosity map
Cadbury GeneroCity Studios
Cadbury festive products
Cadbury special edition range
Cadbury festive range

Strongbow launches 'Sisonke' campaign with Signal Hill Productions

Strongbow launches 'Sisonke' campaign with Signal Hill Productions

Marketing

Strongbow has announced the launch of 'Sisonke', a movement-like campaign aiming to highlight and celebrate moments when like-minded spirits are brought together — Strongbow in hand.

 
Strongbow launches 'Sisonke' campaign with Signal Hill Productions
Strongbow
Signal Hill Productions
Sisonke
Sisonke campaign
Devil's Peak
Miller Genuine Draft
Striped Horse
Strongbow coder
Marketing
Marketing movement
Marketing initiative
Marketing campaign
Digital campaigns
Digital marketing campaigns
DOOH
OOH
AI-generated characters
Influencer partnerships

<i>Gerety</i> announces 2024 grand jury

Gerety announces 2024 grand jury

Marketing

The 2024 Gerety Awards have announced that leaders of the advertising and marketing world that will join the grand jury for the sixth edition of the award. More than 40 different countries will be represented in the jury to be announced.

 
Gerety announces 2024 grand jury
Gerety
Gerety 2024
Gerety jury 2024
Gerety Awards
Gerety Awards 2024
Marketing
Marketing award
Marketing award jury
Grand jury 2024
Advertising

The Holy Grail of marketing: an integrated view of offline and online conversions

The Holy Grail of marketing: an integrated view of offline and online conversions

Marketing

Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the right prospect in the most opportune moment, says Grant Lapping, digital executive at new-age solutions and systems integrator at +OneX.

 
The Holy Grail of marketing: An integrated view of offline and online conversions
The Holy Grail of marketing
Offline and online conversions
Online and offline channels
Marketing
Intent-based marketing
Marketing conversions
+OneX
New age solutions
Marketing solutions
Grant Lapping
Unravelling the attribution path in digital marketing
Moving towards an integrated online and offline marketing ecosystem

The dos and don’ts of content marketing

The dos and don’ts of content marketing

Marketing

You've no doubt heard the saying that content is king. This is because quality content can have a huge impact on your marketing strategy. It's an excellent way to gain engagement from your target audience. However, there are a few things that can either make your content stand out from the crowd or fade into the abyss.

 
Content marketing
The dos and don’ts of content marketing
Understanding your audience in content marketing
Effective content strategy implementation
Personalising content for engagement
Quality content creation tips
Competitor research in content marketing
Avoiding clickbait in content creation
Genuine SEO keywords in content
Platform-specific content creation
User-generated content (UGC) benefits
UGC
User-generated content
Authenticity in content marketing
Tailoring content to platform requirements
Building credibility through content
Trustworthy content marketing practices

Unleashing brand potential through storytelling

Unleashing brand potential through storytelling

Marketing

Unleash your brand's inner rockstar through storytelling, says the team at Eclipse Communications. The team adds that we all love a good story: Think about it — what is more magnetic than a killer story that not only tugs at your heartstrings but also plants your brand firmly in the memory lane of your audience?

 
Unleashing brand potential through storytelling
Eclipse Communications
Story
Stories
Storytelling
A good story
How brands can tell a good story
Brand story
Brand storytelling
Brand audience
Tips for brands
Brand loyalty
Brand journey
Brand personality
Brand potential

SPAR launches its 'More for Sho' campaign

SPAR launches its 'More for Sho' campaign

Marketing

SPAR has announced the launch of its 'More for Sho' campaign. The initiative follows South Africans who have faced countless economic challenges in 2023, including numerous interest rate hikes, fuel price escalations and a surge in food costs.

 
SPAR launches its 'More for Sho' campaign
SPAR
More for sho
More for sho campaign
SPAR campaign
SPAR more for sho
SPAR more for sho campaign
SPAR festive campaign
SPAR festive season campaign
Festive campaign
Festive season
Personal welfare
Financial survival
Fuel price
Economic challenges
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