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Putting Customers First: MTN's Blueprint for Market Leadership and Long-Term Success

Putting Customers First: MTN's Blueprint for Market Leadership and Long-Term Success

Marketing

Customer Service Week, a global event that highlights the value of customer service and the service staff who strive every day to make service promises live, provides an opportune time to concede that the elusive "perfect customer experience" is challenging to achieve, says Cornelia Van Heerden, Chief Customer Services Officer at MTN.

 
Putting Customers First
MTN's Blueprint for Market Leadership
Customer Service Week
Customer Service
MTN
Ofcom

IAB SA Introduces South African Content Creator Charter

IAB SA Introduces South African Content Creator Charter

Marketing

As the South African creator economy continues its meteoric rise, there is a need for a set of guiding principles that promote ethical and transparent practices. In response to this growing demand, the Interactive Advertising Bureau South Africa (IAB SA) has announced the launch of the South African Content Creator Charter.

 
IAB SA
Blueprint for Partnerships Between Content Creators and Brands
South African Content Creator Charter
Advertising Regulatory Board
Interactive Advertising Bureau South Africa

Five Ways to Transform Customer Engagement for Your Business

Five Ways to Transform Customer Engagement for Your Business

Marketing

With the demands of modern life accelerating, customers want answers now, not later, says Jacqueline van Rooijen, Business Growth Consultant and Director at Ycagel. 

 
Customer Engagement for Your Business
Transform Customer Engagement
Ycagel
Customer Engagement

PepsiCo Design and Innovation Wins 2024 <i>Red Dot Agency of the Year</i>

PepsiCo Design and Innovation Wins 2024 Red Dot Agency of the Year

Marketing

PepsiCo Design and Innovation has been awarded the title of 2024 Red Dot: Agency of the Year. The title recognises agencies that consistently demonstrate innovative thinking, creativity and a strong commitment to excellence in design. 

 
PepsiCo Design and Innovation
Red Dot Agency of the Year
PepsiCo
Red Dot
Red Dot Client of the Year
Human-centred Design

Brave Group SA Wins at 2024 <i>New Gen Awards</i>

Brave Group SA Wins at 2024 New Gen Awards

Marketing

Brave Group South Africa, an advertising holding company, has announced that its AI-powered marketing process has led to the company winning five awards in the 2024 New Generation Social & Digital Media Awards.

 
Brave Group South Africa
Brave Group
New Gen Awards
New Generation Awards
New Generation Social & Digital Media Awards
AI Marketing
Nedbank Marketing

Ackermans Launches Ackermans Intelligence

Ackermans Launches Ackermans Intelligence

Marketing

Ackermans has announced that it has launched AI — Ackermans Intelligence —  a branded content piece and social experiment that is filled with insights from curious, little, South African minds. 

 
Ackermans Launches Ackermans Intelligence
Ackermans Intelligence
Ackermans AI
Ackermans Social Experiment
Ackermans Branded Content
MyAckermansBaby2024
Ackermans Baby of the Year

Three Strategies to Maximise Return on Ad Spend This Retail Season

Three Strategies to Maximise Return on Ad Spend This Retail Season

Marketing

Daniel Levy, Co-Founder of Flow and other industry experts — Woolworths' Head of Digital Marketing Zack Nossel, Paid Media Specialist at TrafficBrand Dean Stander and Alon Rom, CEO of HelloPeter — share data-driven strategies to help brands boost their sales this shopping season.

 
Return on Ad Spend
Flow Data
First-Party Data Solutions
Retail Season
Black Friday
Christmas Shopping
Zack Nossel
Dean Stander
Alon Rom

WOO European Regional Forum Theme and Speakers Announced

WOO European Regional Forum Theme and Speakers Announced

Marketing

WOO has announced its European Regional Forum theme and speakers. According to the organisation, Europe has overtaken North America in terms of Out-of-Home revenue and one of the key reasons is an increased emphasis on effective creativity.

 
WOO's WOO European Regional Forum Theme and Speakers Announced
WOO
Out-of-Home
Out of Home
World Out of Home Organization
WOO European Regional Forum

Brenthurst Wealth Announces Deon Meyer as Brand Ambassador

Brenthurst Wealth Announces Deon Meyer as Brand Ambassador

Marketing

Brenthurst Wealth has announced its collaboration with acclaimed South African fiction author Deon Meyer. Meyer will serve as the brand ambassador for Brenthurst, embodying the firm's values and vision.

 
Deon Meyer
Brenthurst Wealth
Brenthurst Brand Ambassador
Wealth Manager
Brenthurst Seminar
Navigating Uncertainty

Hollard Launches Brand Repositioning Campaign

Hollard Launches Brand Repositioning Campaign

Marketing

Hollard has launched a campaign that flips the script on insurance marketing from doom and gloom messaging to engaging and relatable storytelling. The campaign was created in partnership with Hollard's creative agency VML South Africa. 

 
Hollard
Brand Repositioning Campaign
VML South Africa
Hollard Brand Repositioning
Insurance Marketing
Insure Your Unsure
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