Marketing your business on Linkedin in 2020

Marketing your business on Linkedin in 2020

Social

LinkedIn is by far the largest professional, corporate and even business networking site. This means that it’s time for you to consider applying marketing strategies to improve your business’s presence on LinkedIn, and your conversations.

 
LinkedIn advertising
Audience targeting
Business content

Digify Pro celebrates its 60 graduates

Digify Pro celebrates its 60 graduates

Marketing

Digify Africa, in partnership with Facebook, has announced the graduation of 60 young people who have completed the Digify Pro programme in Johannesburg , Lagos and Durban. The intensive 10-week Bootcamp, which is powered by Facebook, took trainees through the full spectrum of digital marketing — from SEO to content marketing.

 
Digify Pro programme 2019
Facebook digital marketing bootcamp
digital marketing youth empowerment bootcamp SA

Five types of social media chatbots to boost business

Five types of social media chatbots to boost business

Social

Chatbots are making it easier for brands to reach consumers on social media. With the help of bot technology, brands can directly engage with potential and current customers on social media platforms. These bots can entertain, assist and inform users in a format they love: chatting.

 
Social media chatbots
chatbots for business
using branded chatbots
amaSocial

How to do your brand’s marketing, <i>947</i> style

How to do your brand’s marketing, 947 style

Marketing

947’s marketing strategy is definitely something that all South African brands should take a deeper look at. media update’s Talisa Jansen van Rensburg explains why this radio station’s strategy works so well, and how brands can incorporate it into their own.

 
947 marketing strategy
947 radio station
947 loves you

Dettol launches its new campaign

Dettol launches its new campaign

Marketing

Dettol, Reckitt Benckiser's 80-year-old brand, has announced the launch of its new TVC. This is to reinforce its 'protection as strong as a mother's love' positioning. The campaign includes a bar soap TVC from its advertising agency McCann1886. The TVC aired locally from Saturday, 23 November.

 
Dettol campaign 2019
SA campaign TVC 2019
advertising agency McCann1886

10 marketing tips for the business owner

10 marketing tips for the business owner

Marketing

Successful marketing is just as much about following the right processes as it is about creative and effective outputs, says Bernard Jansen, marketing consultant and founder of Firejuice. Jansen says that you can't expect magic to happen without applying some method.

 
Marketing strategies 2019
Marketing for business 2019
how to market your business 2019

The 4IR can ensure the printing sector's sustainability

The 4IR can ensure the printing sector's sustainability

Media

The Fourth Industrial Revolution is transforming the traditional definition of jobs, industries and economies at a monumental speed, says Steve Thobela, an executive at Novus Print (a division of the Novus Holdings Group). Thobela further says that the print sector must make use of the 4IR for its own advantage.

 
South African print sustainability
4IR in print 2019
South African print sector stats 2019
4IR in SA print

Van Schaik enters the school market

Van Schaik enters the school market

Marketing

Van Schaik Bookstore, traditionally a supplier of academic books to tertiary institutions, is now supplying textbooks, study aids and stationery for school going children across South Africa.

 
Van Schaik market 2019
Van Schaik schoolbooks order online 2019
tertiary textbooks online store 2019

Digital online research advances, but Africa lags behind

Digital online research advances, but Africa lags behind

Marketing

Africa is fertile ground for digital online research, says Meave Beckett, marketing consultant Africa at Borderless Access. Beckett says that, paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could.

 
Digital online research Africa 2019
digital developments Africa 2019
African stats online research 2019

Clover Mama Africa improves its Mamas' quilting skills

Clover Mama Africa improves its Mamas' quilting skills

Publicity

Clover Mama Afrika has provided its quilters with a refresher's course on how to enhance a 'skew' log cabin quilt with hand embroidery. Alida Sharpe, who is teaching this technique, says that she is confident that this type of quilting can sell easily for them as they can apply it to handbags, cushion cover and even small wall hanging.

 
Clover Mama Africa initiative 2019
Mama's quilting skils 2019 community drive
Alida Sharpe quilting skills Clover 2019
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