Marketers — if you don't adapt, you will fall behind! Developments in technology have always had an influence on the way that you market. Whether you see it as a friend or a foe, technology is here to stay. So, here is a breakdown of the good, the bad and the ugly of marketing in the era of algorithms!

The HaveYouHeard Group has added in_trepid to its stable of creative communications businesses. Billing itself as a pioneering design studio, in_trepid has global ambitions. The new offering is seeking to partner with clients who recognise that functional excellence is not enough and that the way products are designed, packaged and experienced is what separates them for consumers emotionally.

TikTok is quickly growing to be one of the most popular social media platforms. It gives users everything they want: snackable, fun and informative content that fits seamlessly into a video format. This is exactly why brands need to capitalise on this booming marketing opportunity.

Provantage Media Group (PMG) is partnering with Ekukhanyeni Relief Project to support two of the 10 additional early childhood development centres that the project is taking on.

Niyel, an international impact-driven, advocacy and public affairs firm, has announced the launch of its resource tool called Do Something: 77 Free Advocacy Tools For Change Creators. Do Something is a collation of expert views in the field of advocacy, within and outside, which Niyel assembled in 77 three-to-five-minute tip-based videos.

The One Club for Creativity has announced its diverse jury of 93 top creatives from 41 countries and regions for the global Young Guns 20 Awards. The awards aim to celebrate creative professionals age 30 or younger.

The Modern Marketing Association of South Africa (MMA SA) has announced the winners of its 2021 Business Impact Index (BII). It has also announced the launch of the 2022 SMARTIES Awards entry dates and categories.

As Gen Z enters the news consumer space, journalists have to alter their reporting strategies to fit the needs of a digitally versed, sceptical and 'woke' group of people. Want to find out how exactly these characteristics have influenced — and will continue to influence — journalism? Then read on.

Is there a certain topic that you are super invested in, but it doesn’t really relate to the work that you do? Or do you have this urge to just write and tell stories to anyone who might benefit from reading them? Or, do you simply want to make a living out of blogging? Then you need to check out these five tips on how to be the best in the game.

In a digital-first post-pandemic world, consumer expectations and needs are evolving fast, says Zuko Mdwaba, area vice president at Salesforce South Africa. Mdwaba adds that while businesses used to be seen solely as institutions that provide goods and services, customers now also expect them to provide a seamless customer experience and be driven by purpose and values.