Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

Four things you need to know about Pinterest

Four things you need to know about Pinterest

Social

Pinterest is the go-to app for many users. Whether it’s DIY inspiration or motivational quotes, this platform has a curated collection of images and videos to fill your virtual poster board.

 
Pinterest
how to use Pinterest
Pinterest tips

Kagiso Media and Mediamark team up with AdsWizz

Kagiso Media and Mediamark team up with AdsWizz

Marketing

Kagiso Media Radio, together with its media sales house Mediamark, has selected AdsWizz for the delivery of its digital audio advertising products. The AdsWizz platform will facilitate both direct and programmatic access to the Jacaranda FM, East Coast Radio, and East Coast Gold live streaming products.

 
Kagiso Media
Mediamark
AdsWizz
digital audio and advertising solutions
advertising solutions South Africa

A+E Networks<sup>®</sup> Africa launches its new digital brands

A+E Networks® Africa launches its new digital brands

Marketing

A+E Networks® Africa has expanded its reach with the launch of two new digital brands. CRIME+INVESTIGATION PLAY and Lifetime PLAY have launched on Viu, an over-the-top (OTT) video service in South Africa. This is also the global debut for the launch of Lifetime PLAY.

 
A+E Networks Africa
new digital brands
Crime+Investigation
Lifetime PLAY

The <i>New Generation Social and Digital Media Awards</i> launches New Gen TV

The New Generation Social and Digital Media Awards launches New Gen TV

Marketing

The New Generation Social and Digital Media Awards have announced that it has announced the launch of New Gen TV, which will broadcast online every Wednesday at 19:00.

 
New Generation Social and Digital Media Awards 2020
New Gen TV 2020
New Gen Awards New Gen TV 2020 South Africa 2020

DStv Media Sales partners with WarnerMedia

DStv Media Sales partners with WarnerMedia

Marketing

DStv Media Sales has embarked on a new commercial partnership with WarnerMedia. The partnership will offer DStv Media Sales clients access to dynamic advertising solutions on WarnerMedia’s key TV channels in South Africa, including Its Kids multiplex, Cartoon Network and Boomerang, as well as its general entertainment channel, TNT.

 
DStv Media Sales
WarnerMedia
Media sales partner
commercial partnership South Africa
TV channels South Africa

Why brands should use the power of storytelling in their marketing

Why brands should use the power of storytelling in their marketing

Marketing

The power of storytelling is often overlooked by brands. This is because it’s easier to tell a consumer what they need instead of telling them a story of what awaits them. media update’s Talisa Jansen van Rensburg takes a look at the power of storytelling and how brands can use it in their next marketing strategy.

 
Power of storytelling
storytelling and marketing
marketers and storytellers
storytellers and the advantages in marketing

Rogerwilco report reveals quality of experience is more important than price

Rogerwilco report reveals quality of experience is more important than price

Marketing

Rogerwilco, ovatoyou and Julia Ahlfeldt have released a digital customer experience report in South Africa. The 24-question survey was served to ovatoyou's panel of more than 18 000 online South Africans during May 2020, with a total of 2 000 consumers completing it.

 
Digital reports on customer experience
Statistics on customer exerience South Africa
2020 reports on customer experience
Customer experience stats 2020

WOO appoints New Commercial Arts for new OOH campaign

WOO appoints New Commercial Arts for new OOH campaign

Marketing

The World Out of Home Organization (WOO) has appointed New Commercial Arts to handle a major global campaign to promote the medium as COVID-19 lockdown eases. New Commercial Arts was appointed following a pitch.

 
WOO appoints New Commercial Arts
WOO campaign OOH 2020 South Africa
Largest OOH campaign in SA 2020
New Commercial Arts campaign 2020

How to create your brand personality on social media: Lessons from Nando’s

How to create your brand personality on social media: Lessons from Nando’s

Social

Your brand’s personality on social media is the reason why users either follow your page, or don’t. How you present yourself online is the key to maintaining good relationships with your consumers. And when it comes to South African restaurant chain Nando’s, its personality game is always on point.

 
Social media brand personality
brand personality on social media
social media brand presence

Master your customer touchpoints for a great customer experience

Master your customer touchpoints for a great customer experience

Marketing

Customer touchpoints are the points of interaction and engagement with a brand by its existing or potential customers — from start to finish, says Reg Bath, chief executive officer: technology at the InsideData Group. Bath says that brand interactions vary from physical engagement in branches or offices to indirect interaction.

 
Customer touchpoints
customer experience
customer journey
communication
customer communication
digital transformation
digital communication
0
0
 

Next Up

Clear