Radio stations seeking audience expansion and revenue growth lay the most effective foundations for doing so when they conduct qualitative and quantitative research to test new concepts, shows, or presenters, says Anina Maree and Karon Clare, Co-Founders of Ground Control Research. 

Primedia Outdoor has announced that its digital Out-of-Home (DOOH) inventory has been independently verified by Seedooh, a globally recognised leader in media verification. Primedia Outdoor says that the partnership underscores its commitment to delivering unparalleled transparency, trust and accountability in the execution of its clients' media campaigns.

Dentsu School of Influence has invited all aspiring South African content creators over the age of 18 to apply for its 2025 Content Creator Programme. The class of 2025 will be taken on a six-month journey that will give them a solid foundation for a career in content creation and also provide them with the skills, tools and connections to supercharge their trajectory.

Whether you are just starting out in copywriting or have years of experience behind you, it can be a daunting task to perfect your writing. Fortunately, there are some techniques that you can use to make your audience invested in your work.

King Price has announced that it has taken the top honours for Best Home and Car Insurance Company in the 2024 Best of Pretoria Readers’ Choice Awards. 

The Loeries has announced that it is inviting agencies to create the Loeries campaign for 2025. Every year the Loeries partners with an agency to create the campaign that will define the Loeries voice across Africa & The Middle East and it is time once again for a new agency to craft this campaign.

Ster-Kinekor has encouraged its customers to include a donation of R2.50 or more to their cinema ticket purchase. This donation supports its Vision Mission programme which contributes to eye examinations, spectacles and corneal transplants for children in need who require this life-changing operation.

The recently formed Up&Up Group — consisting of agencies M&C Saatchi Abel, Levergy, Connect, Razor, Black & White and Dalmatian — has announced it has acquired a strategic stake in content marketing agency 2Stories. This is the first acquisition following the announcement of the formation of the Up&Up Group. 

Takalani Sesame has partnered with some of South Africa's dads (and moms) to encourage father figures to play with their children through its 'Bond Through Play' campaign. 

Small businesses need PR just as much as large corporations do. It benefits public perception, audience trust and brand visibility no matter the size of your business. PR for small businesses will look slightly different from that of large, established brands.