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<i>The One Show</i> Enhances Brand Focus With Changes to Two Disciplines

The One Show Enhances Brand Focus With Changes to Two Disciplines

Marketing

The One Club for Creativity has announced noteworthy changes to The One Show 2025 Creative Effectiveness and CMO Pencil disciplines. The changes are designed to further demonstrate that great creativity is good for business and celebrate dynamic relationships between agencies and their clients. 

Sesame Workshop Appoints Onyinye Nwaneri as Managing Director for South Africa

Sesame Workshop Appoints Onyinye Nwaneri as Managing Director for South Africa

Publicity

Sesame Workshop has named Dr Onyinye (Onyi) Nwaneri Managing Director for South Africa. She will be responsible for leading Sesame Workshop's South African operations and long-term growth strategy into Africa, leveraging the strength of the locally produced Takalani Sesame and broadening the Workshop's commitment within the country.

Shell Downstream South Africa Bursary Programme Supports Underprivileged Matriculants

Shell Downstream South Africa Bursary Programme Supports Underprivileged Matriculants

Publicity

Shell Downstream South Africa has announced the recipients of their national bursary programme designed to support scholars from underprivileged backgrounds.

What Is RedNote and Why Is It Relevant?

What Is RedNote and Why Is It Relevant?

Social

American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.

The Dos and Don'ts of Social Media Management [Infographic]

The Dos and Don'ts of Social Media Management [Infographic]

Social

If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!

Red Ribbon Communications Appoints Tayla-Jade Coenraad to B2B Tech Division

Red Ribbon Communications Appoints Tayla-Jade Coenraad to B2B Tech Division

Marketing

Red Ribbon Communications has appointed Tayla-Jade Coenraad to its B2B tech division, boosting the long list of brands that have seen the value of each team member. Coenraad, or TJ, as she is more commonly known, is an experienced account manager with a wealth of expertise and a proven track record behind her name.

WARC Releases <i>The Future of Media 2025</i> Report

WARC Releases The Future of Media 2025 Report

Marketing

WARC has released its The Future of Media 2025 report, highlighting trends in media planning, advertising investments and the media ecosystem. WARC's latest forecasts show that global advertising spend surpassed USD$1-trillion for the first time in 2024, and is expected to grow 10.7% this year, to a total of USD$1.08-trillion.

PR Trends: Navigating the Hybrid World

PR Trends: Navigating the Hybrid World

Publicity

It's the time of year when we apply our learnings from the past 12 months to shape the next 12. Our prediction for 2025 is that we'll ride in on 2024's coattails. And, far from being ragged and tatty, 2024's coat is remarkably well-maintained, says Kevin Welman, Director at ByDesign Communications. 

Viu Appoints Mediamark as Sales Partner

Viu Appoints Mediamark as Sales Partner

Media

Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has announced that it has appointed Mediamark as its new content sales partner in South Africa. The multi-channel integrated sales house will drive sales across Viu's AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.

<i>NYF Advertising Awards</i> Calls for Entries With 'No BS Allowed' Campaign

NYF Advertising Awards Calls for Entries With 'No BS Allowed' Campaign

Marketing

The New York Festivals (NYF) Advertising Awards has opened its call for entries for the 2025 competition. Grey New York has teamed up with NYF Advertising Awards to unveil a new creative campaign, titled 'No BS Allowed,' for the show's 2025 awards season. 

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