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Specialist Radio Research Yields Tangible, Effective Results

Specialist Radio Research Yields Tangible, Effective Results

Media

Radio stations seeking audience expansion and revenue growth lay the most effective foundations for doing so when they conduct qualitative and quantitative research to test new concepts, shows, or presenters, says Anina Maree and Karon Clare, Co-Founders of Ground Control Research. 

 
Specialist Radio Research
Radio Listener Research
Radio Presenter Research
Radio Show Viewership Research
Ground Control Research

Primedia Outdoor's DOOH Inventory Achieves Independent Verification by Seedooh

Primedia Outdoor's DOOH Inventory Achieves Independent Verification by Seedooh

Marketing

Primedia Outdoor has announced that its digital Out-of-Home (DOOH) inventory has been independently verified by Seedooh, a globally recognised leader in media verification. Primedia Outdoor says that the partnership underscores its commitment to delivering unparalleled transparency, trust and accountability in the execution of its clients' media campaigns.

 
Primedia Outdoor
Digital Out-of-Home Inventory
Independent Verification by Seedooh
Seedooh
DOOH
OOH
Media Campaigns
Outdoor Auditors

Dentsu School of Influence Opens Entries for 2025 Content Creator Programme

Dentsu School of Influence Opens Entries for 2025 Content Creator Programme

Marketing

Dentsu School of Influence has invited all aspiring South African content creators over the age of 18 to apply for its 2025 Content Creator Programme. The class of 2025 will be taken on a six-month journey that will give them a solid foundation for a career in content creation and also provide them with the skills, tools and connections to supercharge their trajectory.

 
Dentsu
Dentsu School of Influence
SA Content Creators
SA Influencers
Aspiring Influencers
Content Creator Programme

Six Copywriting Tips [Infographic]

Six Copywriting Tips [Infographic]

Media

Whether you are just starting out in copywriting or have years of experience behind you, it can be a daunting task to perfect your writing. Fortunately, there are some techniques that you can use to make your audience invested in your work.

 
Six Copywriting Tips
Copywriting tips
How to improve copywriting
Audience engagement in writing
Simple writing tips
Writing for clarity and impact

King Price Voted ‘Best Insurer’ in <i>Best of Pretoria Readers’ Choice Awards</i>

King Price Voted ‘Best Insurer’ in Best of Pretoria Readers’ Choice Awards

Media

King Price has announced that it has taken the top honours for Best Home and Car Insurance Company in the 2024 Best of Pretoria Readers’ Choice Awards

 
King Price Voted ‘Best Insurer’ in Best of Pretoria Readers’ Choice Awards
King Price
Best Insurer
Pretoria Readers’ Choice Awards

<i>Loeries</i> Invites Agencies to Create Its 2025 Campaign

Loeries Invites Agencies to Create Its 2025 Campaign

Marketing

The Loeries has announced that it is inviting agencies to create the Loeries campaign for 2025. Every year the Loeries partners with an agency to create the campaign that will define the Loeries voice across Africa & The Middle East and it is time once again for a new agency to craft this campaign.

 
Loeries
The Loeries Awards
Loeries 2025
Loeries Campaign
Loeries MEA
Partner With the 2025 Loeries

Ster-Kinekor Encourages Donations for Its Vision Mission Programme

Ster-Kinekor Encourages Donations for Its Vision Mission Programme

Publicity

Ster-Kinekor has encouraged its customers to include a donation of R2.50 or more to their cinema ticket purchase. This donation supports its Vision Mission programme which contributes to eye examinations, spectacles and corneal transplants for children in need who require this life-changing operation.

 
Ster-Kinekor Encourages Donations
Vision Mission Programme
Children Eye-care
Eye Exams
Ster-Kinekor CSI

Up&Up Group Acquires Stake in 2Stories

Up&Up Group Acquires Stake in 2Stories

Marketing

The recently formed Up&Up Group — consisting of agencies M&C Saatchi Abel, Levergy, Connect, Razor, Black & White and Dalmatian — has announced it has acquired a strategic stake in content marketing agency 2Stories. This is the first acquisition following the announcement of the formation of the Up&Up Group. 

 
Up&Up Group
Content Marketing Agency
2Stories
M&C Saatchi Abel
Levergy
Connect
Razor
Black & White
Dalmatian

<i>Takalani Sesame</i> Partners With Parents for Its 'Bond Through Play' Campaign

Takalani Sesame Partners With Parents for Its 'Bond Through Play' Campaign

Publicity

Takalani Sesame has partnered with some of South Africa's dads (and moms) to encourage father figures to play with their children through its 'Bond Through Play' campaign. 

 
Takalani Sesame
Sesame Workshop
Bond Through Play
AfroDaddy
Elana Afrika-Bredenkamp
Darren August
Takalani Sesame Encourages Play

PR for Small Businesses — In 300 Words or Less

PR for Small Businesses — In 300 Words or Less

Publicity

Small businesses need PR just as much as large corporations do. It benefits public perception, audience trust and brand visibility no matter the size of your business. PR for small businesses will look slightly different from that of large, established brands.

 
Public relations
PR
Public relations for small businesses
Small business PR
How to grow your small business with PR
How does PR benefit small businesses
Why do small businesses need PR
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