HEINEKEN South Africa has announced the appointment of Sharon Keith as the company's new marketing director. Keith's portfolio will include the brewer's array of brands including Heineken^®, Windhoek, Amstel, Strongbow and Soweto Gold. Her appointment to this role commenced on Saturday, 15 January.

We all know who that person is. The person who somehow always gets it right and can do absolutely anything (and well). The person that we love, but also low-key resent because we have no idea how they do it all. PR pro, do you want to know how to be that person? Then let's level up!

Today, most companies know that a great customer experience (CX) is their best hope of standing out from their competitors, says Brent Haumann, managing director at Striata. Haumann adds that many are also aware of the fact that communication is key to building those experiences.

Firstwatch has launched its entrepreneurship podcast series, called Firstwatch Entrepreneur's Challenge 2021. The podcast can be viewed on the Firstwatch Whisky YouTube channel. The information aims to benefit everyday entrepreneurs, allowing them to draw insight from the brand entrepreneurial network.

10X Investments has announced that it has launched a new campaign called 'Rebuild SA'. The ad aims to inspire South Africans with a series of short videos that are showcasing the resilience of wildlife. The campaign has been launched alongside an offer to clients who open a new unit trust or tax-free savings account to pay no fees before July.

Public relations and social media are a match made in heaven. When used in conjunction, social media can help PR pros reach as many people with their messaging as possible. Moreover, the digital world is filled with fun and innovation — meaning it can fuel creativity in the public relations space.

HOT 102.7FM's HOTBUSTERS team has announced that it is 'busting' businesses that play HOT 102.7FM. The radio station will be rewarding the brands, their staff and their customers with pizza from Papachinos and an exclusive HOT 102.7FM decal to display their support of HOT 102.7FM. 

SPARK Media has announced a new title called Umqhele. This new publication will be rolling off the printing presses in Empangeni in March 2022. Umqhele aims to serve the community between Stanger and Pongola where an isiZulu newspaper is in demand.

South African communications and marketing agency Flow Communications has appointed Thrishni Subramoney as its head of social media, effective from January 2022.

Using influencers and e-commerce tools together is an ideal way for marketers to build their brand's awareness amongst new, niche audiences, as well as simplify the process of selling products to consumers. So, can this combination create the ultimate digital marketing weapon? Let's find out: