Having a
big following is great and all, but most people follow an account and
then forget about it.
They
passively scroll through posts and maybe hit the like button
every once in a while.
A community, however, is
completely different.
Stop Scrolling! media update's Alrika Möller explains the value of a social media community below. When you
build a following, you are more focussed on getting those posts out and having people
hit the follow button. It's all about
quantity over quality.
When
creating a community on social media, it is all about
shared passion and
engagement — meaning
quality over quantity. Social media users are more likely to engage with your posts and share their own posts relating to the shared passion
of a community.
A community can be
anything from a group of people who
care about a brand to a worldwide
book club that talks about their favourite books on social media (
hello, BookTok).
If you want to create a community, you have to
engage with other users and start
conversations that your followers — and other interested users or anyone else — can continue and
be a part of.
Social media communities are
safe spaces for people with
shared interests.
We believe a social media community can be a lot more valuable than a social media following. What are your thoughts? Let us know in the comments section below.
*Image courtesy of Canva