Public Relations has always been about perspective. It is the ability to take fragmented moments, shifting realities and complex conversations, and turn them into stories that move people, shape industries and influence society, says PRISA.

Designed to bridge the gap between emerging talent and industry leadership, PRISMS Young Voices gives selected participants direct exposure to the PRISMS judging environment, award-winning campaigns, mentorship opportunities and high-level industry engagement.

The initiative forms part of the 2026 PRISMS Awards under the theme Kaleidoscope: Patterns of Impact Across Past, Present & Future, which reflects an industry shaped by rapidly evolving conversations across media, culture, technology, creativity and human behaviour, adds PRISA.

As communications continues to evolve in an era defined by digital influence, AI-driven engagement and changing expectations, PRISMS Young Voices aims to identify and support a new generation of communicators capable of shaping meaningful narratives across Africa. 

"Communications is evolving rapidly, and younger professionals are increasingly influencing how brands, organisations and institutions engage with society," says Thabisile Phumo, Chief Judge of the 2026 PRISMS Awards. "PRISMS Young Voices creates space for emerging talent to get meaningful exposure to the standards, thinking and strategic work shaping the professional today. We want to create access, build confidence and help develop the next generation of industry leaders."

According to PRISA, selected participants will receive:

  • industry mentorship and networking opportunities
  • exposure to award-winning campaigns and PRISMS judging processes
  • professional development opportunities and industry insight
  • visibility through PRISA and PRISMS communication platforms, and
  • access to a growing network of PRISMS Young Voices alumni.

For more information, visit www.prism-awards.co.za. You can also follow PRISA on Facebook, X, or on Instagram. 

*Image courtesy of contributor