If you publish blog posts, news articles or any other digital content, implementing Article Schema is one of the smartest SEO moves you can make. At its core, article schema is structured data (markup tucked into your HTML) that tells search engines exactly what your page is about and helps them serve it as a top result to its users.

 

Why It Matters

For media professionals and creators, visibility is everything. Article schema helps your article stand out on search engine result pages by surfacing key details like headline, author, publish date and image. That extra detail leads to higher click-through rates and improved organic performance.

 

Types You Should Know

There are several types of schema under the 'Article' umbrella. Two you will encounter often: 

  • Blog Posting: Best suited for blog posts or long-form commentary.

  • News Article: Designed for formal news pieces and timely reporting. 

Remember to always choose the one that reflects your content type, since a mismatch can confuse search engines and blunt your results.

 

Via Canva

 

How to Implement It

Most popular CMS platforms (like WordPress) support plugins that handle schema markup for you. 

Alternatively, you can hard-code it or inject via tools like Google Tag Manager. The recommended format is JSON-LD included in a <script> tag. After adding it, you should validate it using tools like Google's Rich Results Test or Schema Markup Validator to ensure it's error-free. 

 

Best Practices 

  • Keep schema updated whenever you edit your article's publish date, author or other metadata.

  • Don't overuse schema. Applying it to pages that aren't articles (like homepages, product pages) can backfire.

  • Always make sure required fields are present (headline, image, date published) so your markup qualifies for rich display.

For journalists, bloggers or freelance creators, mastering article schema gives you an edge in how search engines interpret and surface your work. In short, it's like a translator that ensures Google fully grasps what your content is about by helping to get your content recognised, understood and ranked where it belongs. 

 

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Want to learn more about optimising your website pages? Read Why SEO Is So Important in Digital Marketing in 2025.

*Image courtesy of Canva 

**Information sourced from Google Search Central, Hallam and Infidigit