The report, based on real-world case studies and original INMA research, goes inside the industry shift to AI-driven news operations, says INMA.

"Inside the Shift Toward AI-Driven News Operations" highlights key areas of AI impact in the news industry, including:

 

  • automating processes
  • supercharging reporting
  • serving existing audiences better, and
  • monetising audiences better.

It also delves into ROI and scaling for AI initiatives, drawing on lessons from other industries, says INMA.

Written by INMA Generative AI Initiative Lead Sonali Verma, this report explores the AI applications that have become foundational for news, alongside emerging trends poised to reshape the business, adds INMA.

Through learnings, insights, and perspectives gleaned from hundreds of conversations with INMA members all over the world, Verma spells out some of the best practices observed across the industry while emphasising that AI does not replace impactful journalism; it remains rooted in human judgment and strong reporting, says INMA.

Among the report's case studies and examples are Amedia, HT Media, Newsquest, The New York Times, The Washington Post, The Wall Street Journal, Corriere della Sera, Aftonbladet, The New Zealand Herald, Schibsted, The Hindu, The Times Internet, The BBC, Iltalehti, The Telegraph, Medien Hub, Newslaundry, Hearst, The Globe and Mail, Medienholding Süd, Bonnier News, and others, says INMA.

The report wraps up INMA's two-year Generative AI Initiative, exploring use cases of AI that are now minimum standards for anyone in the game, and shares the lessons learned from building them, adds INMA.

"Inside the Shift Toward AI-Driven News Operations" is available for free to INMA members and for purchase by non-members at INMA.org/reports, concludes INMA.

For more information, visit www.inma.org. You can also follow INMA on Facebook, X, or on Instagram.

*Image courtest of contributior