"We couldn't be more proud of these Loeries wins for our teams and our clients," says Pete Case, Ogilvy Creative Chair and CEO.

"Thank you to our clients for their ongoing belief in us as an agency — and also in the power of creativity to help shift their businesses forward. Thank you also to the judges who recognised our work as category-winning, among some amazing work entered this year from all over the region," adds Case.

"At Ogilvy, our mission continues to be the creation of work that generates meaningful impact, and we are exceptionally pleased to see so many of our clients recognised at this year's event," Case says.

Among Ogilvy's set of results at the Loeries, it was awarded the overall prize for Marketing Effectiveness, along with:
  • two Grand Prix awards
  • nine Golds
  • three Silvers
  • two Craft Certificates
  • seven Bronzes, and
  • 76 finalists.

The wins at the Loeries follow other recent successes for Ogilvy in 2023, including recognition as the Most Effective Agency in South Africa at the prestigious Effies Awards, as well as being named the Most Awarded Agency at the Cannes Lions Festival in France, which is the largest advertising awards show in the world.

Winning Ogilvy clients included:
  • KFC
  • Volkswagen
  • Castle Lager
  • Carling Black Label
  • DStv
  • PEP, and
  • Mondelez.

"We are absolutely thrilled to have received such wonderful recognition. Winning a Grand Prix and several Gold, Silver, and Bronze Awards cap off a highly successful awards season for KFC, both locally and internationally," says Grant McPherson, chief marketing officer at KFC Africa.

"I want to thank and congratulate our world-class marketing team, our agency partners Ogilvy and Mindshare and the incredible production houses that dedicated so much time to bringing this work to life," adds McPherson.

Bridget Harpur, head of marketing at Volkswagen South Africa, says, "We are incredibly honoured for the recognition at the Loeries 2023 and proud to champion creativity in South Africa. Through our exceptional partnership with Ogilvy, we are also proud to have broken boundaries this year with marketing that converges innovation, relevance and creativity."

Castle Lager brand director Wendy Bedforth says, "Unlocking the creative potential of brands to tackle real community problems like hunger is not just a solution; it's a recipe for transformation. With Ogilvy as our partner, we are proud to bring this ground-breaking idea to life — one that doesn't just impact a proudly South African brand but the people of South Africa and the environment we live in too."

In 2023, the Loeries were judged by over 170 marketing professionals, including five international guest judges. The event was live-streamed on SABC and served as the finale of the Loeries Creative Week, bringing together the best innovative minds from the marketing industry for a festival of networking, inspiring minds and recognising great work, concludes the awards.

For more information, visit www.ogilvy.co.za. You can also follow Ogilvy Africa on Facebook, X or on Instagram.