People working in marketing and social media aren't the only ones who need a content strategy — PR pros should also be using them!

Press releases are usually right at the top of a PR list, which is considered a form of traditional PR that is still effective. But, there are more modern forms of content that should be considered.

Continue reading as media update's Saads Abrahams breaks down the four types of content PRs should use!

Which content type is your favourite? Let us know in the comment section below. 

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If you are new to the PR game or looking to branch out on your own, be sure to check out How to get started as a PR freelancer [Infographic].

*Image courtesy of Canva