Launching in March and extending throughout the year, the Toughees '70 Acts of Kindness' initiative aims to not only give back but to make a tangible difference in the lives of those who have embraced the renowned brand for 70 years, says Toughees.
Michael Wyatt, country manager at Bata South Africa, which manufactures and distributes Toughees shoes, says, "At Toughees, we're honoured to have been an integral part of countless households across South Africa for seven wonderful decades. To express our gratitude to South Africa, our '70 Acts of Kindness' initiative symbolises the spirit of Ubuntu, reflecting our commitment to fostering stronger, more compassionate communities."
"For us, it is more than just a commemoration; it's a testament to Toughees' enduring dedication to the communities it serves," Wyatt adds.
The brand says throughout the year, Toughees will identify and support worthy causes, big and small, from grand gestures to more modest yet equally impactful contributions.
According to the brand, the acts of kindness will range from:
- educational support programmes
- community clean-up efforts
- donations of school shoes, and
- other essentials.
Toughees will also spotlight community heroes who have paid it forward in the spirit of kindness in their own ways.
In line with Bata's commitment to creating a lasting positive impact on the lives of children and communities, the '70 Acts of Kindness' initiative directly complements the well-established Bata Children's Programme. The programme focuses on supporting disadvantaged and vulnerable children in the four key areas of:
- education
- health and safety
- living in a sustainable world, and
- mentoring and skills.
"Toughees is dedicated to demonstrating that acts of kindness can be as diverse as the communities we serve. We invite everyone to join us in embodying the spirit of kindness that has defined Toughees for 70 years," says Wyatt.
Toughees concludes worthy causes may be nominated by Toughees' friends and followers.
*Image courtesy of contributor