Proving that responsible social messaging speaks volumes, a pro bono, anti-gender based violence (GBV) campaign came up trumps for Cause-Related Marketing in Africa.

Green Door's '#RewriteOurProverbs' was also identified as a finalist in two more categories. These were Geographic Africa for EMEA and Platinum Best in Show for Africa.

The group says that its campaign focused on rewriting traditional toxic proverbs that demean women in five of South Africa's official languages. The '#RewriteOurProverbs' campaign brought awareness to the GBV pandemic while helping Green Door Women's Shelter raise funds and aid.

A three-tiered OOH, influencer and PR campaign, '#RewriteOurProverbs' blanketed mass-market media with an empowering, strong message, with impressive results, according to Clockwork.

Some of Clockwork's other retained clients (LG Electronics, Herbalife Nutrition and tech giant Meta) were recognised for outstanding campaign work during 2021.

Clockwork's list of accolades in the 2022 SABRE Awards EMEA and Africa are as follows:

SABRES EMEA — finalists
  • Clockwork for African Consultancy of the Year
  • Green Door's '#RewriteOurProverbs' for Geographic Africa
SABRES Africa — winner
  • Green Door's '#RewriteOurProverbs' for Practice Areas: Cause-Related Marketing
Certificate of Excellence
  • Green Door's '#RewriteOurProverbs' for Geographic Africa
  • LG Electronics, 'LG Cares' for Corporate Social Responsibility
  • Meta's '#Changemakers' for Integrated Campaign
  • Herbalife Nutrition for Media Relations
  • Green Door's '#RewriteOurProverbs' for Platinum Best in Show
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