media update’s Christine Beukes provides three reasons why social listening can help PR pros in times of crisis.

Social listening helps PR professionals keep their ear to the ground in terms of who said what about their clients’ brands on social media, but it’s not limited to just that.

“Not only do social listening tools help brands keep track of the conversations surrounding their brand, but they also allow them to keep track of keyword mentions,” says Petrumarie Jacobs, client and brand experience manager at amaSocial.

“amaSocial has a unique Keyword Tracking feature that allows brands to see which products are gaining the most traction as well as what people are saying about their campaigns or events. With the current lockdown in South Africa, it’s important that brands are aware of how their products and services are being portrayed in order to stay relevant,” she adds.

With that being said, here are three reasons why PR pros need to invest in a social listening tool:



What do you think are some other important benefits of investing in a social listening tool? Let us know in the comments section below.

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Wondering about the best ways to use social media as a PR? We have the Five ways you should be using social media as a PR tool right here.
*Image courtesy of Vecteezy