Blogging may seem like a lot of work
because you need to find the style and tone
that suit your brand
. You also need to make sure you are writing consistently
and sharing it on your social media platforms too.
Thinking about all of this as a business, you may feel that your time and money could be spent elsewhere. However, having a company blog is
an effective way to drive traffic
to your website and showcase
No matter how big or small your business is, a corporate blog is a great way to grow your brand!Keep on reading as media update's Saads Abrahams breaks down the benefits of corporate blogging.
Corporate blogging establishes authority and expertise
By having a blog for your business, you can showcase your knowledge
within your industry
. When a client is interested in a product or service, they are going to do some research on it — and where better than your website! Here, they can get information directly
from the source that also provides the offering ... Sign me up!
In the same breath, corporations should not
just copy and paste blogs
from other sites onto their own website. By not
sharing your own insights, it makes your business seem as if it is not reputable, trustworthy or knowledgeable
It helps to enhance brand visibility
When you regularly
post content on your blog, it gives your business increased visibility
on the web. Utilising SEO keywords
in your writing is a great way to bring people to your website, since doing so will help it appear at the top of search engine results
This makes it easier for prospective clients
to discover your company's website and begin their consumer journey with you.
Blogging builds relationships with your clients
The beauty of corporate blogging is that it creates a space for clients to communicate with your company
Blogging gives a face and voice to your business
. This is vital for any business to flourish — especially when you are looking to connect
with the younger generation
, which thrives on authentic relationships
with brands and businesses.
When people engage with your blog in the comment section or on social media, it allows your audience to feel connected with your business, and this essentially helps foster a sense of community around your brand.
It drives organic traffic
Any business with a website knows that getting people on
your site is possibly one of the most important
components of having a website. One of the ways that you can achieve just that is through a company blog!
By consistently blogging
topics and creating valuable content
that is related to your brand, you are more likely to boost organic traffic
to your website! The content you publish can range from frequently asked questions to trends within your industry
Corporate blogging generates leads
Corporate blogs are a great way for businesses to generate leads
. By creating all this valuable content, you can encourage readers to sign up
for or subscribe
to your blog so that they can receive company updates.
This works well for two reasons. One, you receive their contact details
to upload to your database. Two, they will receive updates on your company
, such as new products and services, any special offers, and, of course — industry insights from your blog!
Blog content can be repurposed for social media
Having a social media account for business is a must, even though creating content
for your social pages can become challenging
But fear not! Your blog
can work as existing content
that businesses are able to share across
their social media platforms
. This can then increase
on your social platforms and drive traffic back
to your company website.
It showcases products or services
The cool thing about a blog is that it gives businesses the ability to showcase products and services in a way that doesn't come off as "salesy
To achieve this, you can create content such as:
- case studies
- customer stories, and
Corporate blogging gives a competitive advantage
Not every business has a blog, so investing in a corporate blog
immediately gives your
brand a competitive edge
A blog can make you an industry leader
. By writing rich and informative
pieces, your blog can become a go-to source
for industry insights, putting you ahead of the competition!
Blogging leads to measurable results
Analytics and tracking tools
can be used to determine the success
of corporate blogging. By utilising these resources, companies will be able to see which blog posts are successful
, who is reading them and how blogs fit into their broader marketing and sales strategies
This helps to build on a strategy that will impact your ROI
at the end of the day!Do you have a corporate blog? Let us know in the comments section below.
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