"A variety of content types are created specifically for the clients’ target audiences with key segments used to target individual users. Our journalists create engaging content that really speaks to the needs and interests of our female users," says the team at Hive Digital Media.
"We are able to distribute the content across a brand-safe environment to female-interest categories across the Caxton network. Through our understanding of the tone and style of each publication, we ensure the content is seamlessly integrated into the format of each branded platform," the team adds.
Hive Digital Media’s online magazine, All4Women, is core to the InspiHer network. All4women produces content that is distributed across a variety of women-focused publications within the Caxton business. These include Essentials, Vrouekeur, Bona, People and Woman&Home.
"Hive Digital Media’s activation involved welcoming guests to our stand to engage with our stunning display of themed bags. Each bag represented an audience that could potentially be reached through the InspiHer network," says the team.
The various bags represented education, fashion, beauty, food, health, parenting and home and décor.
Over a hundred guests visited the stands and completed an online quiz describing which Unilever brand they represented. Based on their answers, they were matched with one of Hive Digital Media's audiences. In addition, the activation included infographics in snapper frames detailing the different audiences.
"By sharing this information, brand managers could get a better understanding of the type audiences Hive Digital Media could provide using InspiHer and were able to emphasise the multi-dimensional nature of these audiences," concludes the team.
Each guest who filled in their details after the quiz was automatically entered into a lucky draw to win one of the various bags on the stand. All the bags were given away to a group of winners — "a perfect end to an amazing day of information sharing and product alignment."
Brands interested in using InspiHer can contact the Hive Digital Media team and request a presentation.
For more information, visit www.hivedigital.media or contact [email protected].