The partnership will aim to explore opportunities around data-driven editorial content and events. Its partner leading hotel group Guvon Hotels, and its leading hospitality skills development business Guvon Academy, will collaborate in offering executive workshops for Africa's travel professionals.

"The partnership with Gallivant Africa builds on Guvon Academy's commitment to delivering professionals who have the skills and knowledge to be successful in the world of work," says Guvon Academy managing principal, Johann Oosthuizen. "We are excited to bring together two brands with a shared purpose to drive value to our viewers, users and customers."

With a joint focus on the importance of educating current and future travel professionals on the future of travel, workshops will begin from February and will continue to expand in the weeks ahead.

"This collaboration is about two leaders in their respective spaces coming together," concludes Miriro Matema, travel writer and executive lead at Gallivant Africa. "With Gallivant Africa taking a facilitation role, we now have the ability to provide dynamic insights, analysis and information to a larger, more exclusive audience and offer unmatched solutions for industry professionals looking for more from Africa's travel industry."

Upcoming events:

'7 Trends That Will Shape The Travel Industry in 2020'

Wednesday, 26 February from 09:00 to 11:00

Tech giants are influencing traveller purchase decisions, while alternative accommodation platforms are becoming travel and lifestyle retailers. With this in mind, the event will focus on the evolution of travel. It will also highlight important trends that will shape the growth of travel locally, as well as solutions that travel brands can implement to profit from the trends shaping the travel industry.

'The ROI of Guest Loyalty'

Wednesday, 18 March from 09:00 to 11:30

According to the event, hotel loyalty programmes might seem ubiquitous today, although nearly 60% of guests still don't belong to one. Ancillary products are becoming increasingly important to the hotels' marketing, branding, customer loyalty, and revenue goals.

Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. With this in mind, the session will answer the question, "what factors drive guest loyalty in the modern age?" and "what makes guests loyal?"

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