Nikiwe Mkhabela, Liberty Two Degrees' asset management executive of Sandton City, says, "Sandton City is delighted to welcome
Jacaranda FM to the precinct and looks forward to this dynamic collaboration and the opportunities for the centre, our tenants, shoppers, and for
Jacaranda FM listeners.”
The Sandton City team says that it aims to nurture the relationships that it has made through the many collaborations and partnerships it has had in the past. The team says that it looks forward to future ventures with iconic brands.
"Jacaranda FM is just that, an iconic brand and image," adds Mkhabela.
Kevin Fine of
Jacaranda FM has discussed the strategy behind the Sandton City and
Jacaranda FM partnership and says, "This collaboration marks the next step in the evolution of
Jacaranda FM, taking us into the heart of Johannesburg on a regular basis to engage consumers, provide broadcast opportunities for tenants and provide strong retail offerings for Sandton City shoppers."
"The key is in the mobility of the studios and the ability to be where the action is at any time. The mobile studio will give us the ability to move around Sandton City on demand and bring the station — events, promotions, activations and client campaigns included — face to face with consumers. We are humbled with the trust placed in us by Sandton City and look forward to building a long-standing, highly successful relationship with them," Fine adds.
Jacaranda FM’s award-winning line-up, including Martin Bester, Elana Afrika-Bredenkamp, Alex Jay and Rian van Heerden, will be part of the team regularly broadcasting live from Sandton City.
For more information, visit
www.jacarandafm.com. You can also follow
Jacaranda FM on
Facebook,
Twitter or on
Instagram.
*Image courtesy of Jacaranda FM