Artificial Intelligence, aka AI, can now generate an ad in seconds, but can it replace a creative director? Saads Abrahams from media update is unpacking the question: Is AI killing creativity in marketing — or supercharging it?
AI has grown so much that most people are using it daily. From businesses to personal use — it has become something that has just slowly become part of everyday life.
When it comes to the creative industries, such as marketing, AI has been met with a bit of apprehension. Which is completely understandable because AI tools can write an article, create a social media post and create an entire marketing campaign … in seconds.
But is this tool killing creativity or supercharging it?
AI, at this moment, cannot replace the human touch that industries like marketing need to be successful. Any written content that comes from an AI tool is still very robotic and lacks the originality and tone of voice that only a human can provide. Not to mention that any information given still requires fact-checking.
Creatively, AI is giving marketers new ideas and templates to work with. AI design tools are allowing marketers to put in prompts and generate beautiful and aesthetically pleasing videos and images that traditionally would have taken hours and hours to create.
However, AI is still learning, so anything you create with an AI tool needs to be gone over with a fine-tooth comb. Especially images and videos with people in them — in a lot of them, you will notice that the people have six fingers or their eyes look strange. This is something that you never want your audience to notice, so as much as it can help you creatively, you will still need to put in a lot of work to make it perfect.
Realistically, the thing that is killing creativity in marketing is:
- smaller budgets
- ridiculous deadlines
- avoiding risks, and
- information overload.
AI is definitely revolutionising how marketers are being creative and assisting the process — however, it cannot replace human creativity, at least not yet.
What are your thoughts? Let us know in the comments section below.
*Image courtesy of Canva
**Information sourced from Medium and Medium