Irene Gregory, CEO of the IMM institute, says that the dinner, to be held at the Maslow in Sandton, brings together professionals in both sectors given that there is an increasing need for the integration of marketing with supply chain. 

With marketing being a key driver of creating demand for products, it is essential to bring suppliers on board to ensure they can fulfil product orders in a timely manner to meet increasing demand, says Gregory.

"Achieving this involves seamless collaboration between marketing and supply chain teams, eliminating silos and ensuring that all practices uphold the highest standards in environmental, social and governance affairs," Gregory adds.

Gregory says, "In a dynamic environment, it's vital for brands to adapt to meet a modern audience's expectations. This means engaging with consumers where they are and on their preferred platforms while also demonstrating an unwavering commitment to principles of the circular economy."

"Our Gala Awards Dinner promises to be an informative and glamourous evening during which networking opportunities abound," says Gregory. "We have an incredible line-up for the event, featuring Govan Whittles from Carte Blanche as our host with extra oomph provided by the amazing Simply For Entertainment," Gregory says.

Gregory adds that the IMM Institute is "excited to have award-winning marketing and media entrepreneur Pat Mahlangu deliver the keynote address."

"At the banquet, we will bestow the coveted IMM Institute Excellence Awards in ten categories," says Gregory.

The IMM says that of particular importance at the Awards Dinner are the two Lifetime Achievement Awards in Marketing and Supply Chain respectively, which will be bestowed alongside other accolades:

  • Marketer of the Year
  • Emerging Marketer of the Year
  • Marketing Student of the Year
  • Corporate Marketing Team of the Year
  • Supply Chain Professional of the Year
  • Supply Chain Student of the Year
  • Corporate Supply Chain Team of the Year, and
  • Entrepreneur of the Year. 

"It's going to be a thought-provoking and exciting evening, and I look forward to seeing marketing and supply chain professionals there," concludes Gregory.

For more information, visit www.imminstitute.co.za. You can also follow the IMM Institute on Facebook, or on LinkedIn. 

*Image courtesy of contributor