Riverbed has appointed Matthew Barnes as its new chief creative officer. Monalisa Zwambila, CEO and founder of Riverbed, says this appointment signals an important phase in the agency's evolving growth strategy.
"I'm excited to join Riverbed, an independent agency that has done some amazing work. More importantly, I resonate with the agency’s philosophy that seeks constantly to create positive impact," says Barnes.
According to the agency, Bill Bernbach's famous aphorism, "Clients don't care how much you know until they know how much you care," sums up much of Barnes' philosophy, and he jokes he would like to win the Nobel Prize for Creativity — if it only existed. He brings this spirit to Riverbed.
The agency says that Barnes joins Riverbed with more than 100 international and local awards, including:
- Cannes Lions
- D&AD
- One Show
- Clios
- Effies, and
- Loeries.
Barnes has held leadership roles at both Ogilvy and Publicis. He has also served as a creative coach for various corporations and has consistently ranked at the Loeries, says Riverbed.
"Matthew's huge talent as a creative dynamo will be invaluable. His considerable experience and drive are already making an impact at the agency and will ensure that our value proposition is fully reflected in our creative output. I have no doubt that we're on the right path to enabling our belief in the power of care, to create positive impact," concludes Zwambila.
For more information, visit www.theriverbedagency.co.za. You can also follow Riverbed on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor