The 'Love Scores' concept is a culmination of Meta Media's drive to be the agency known for long-lasting relationships that prioritise client growth.

This is the foundation to the business strategy. It is built on three key drivers to forge enduring and successful client engagements, according to the agency. 

It adds that these comprise:

1. Expertise and customisation

Meta Media's team, renowned for its industry acumen, engages with clients based on their individual requirements married to Meta Media expertise — with no one-size-fits-all approach. The team crafts bespoke strategies that resonate deeply with client goals, driving significant and impactful outcomes.

2. Care and connection

The agency is committed to nurturing its client relationships through building lean delivery strength, smart resourcing and meaningful interactions that are tracked over time, resulting in joint celebrations that mark these winning moments.

3. Long-Term commitment

The agency’s dedication to client growth is unwavering. Meta Media boasts a track record of long-term relationships that evolve and grow in scope over time, promising mutual indelible success.

As we continue to build and evolve our client relationships, our focus remains in driving growth and achieving the best possible outcomes for each partner," says Kagiso Musi, group managing director at Meta Media. "Our goal is to be more than a media agency; we aim to be a pivotal part of our clients’ success stories."

The practical effectiveness of the 'Love Scores' extends beyond theory, demonstrated through notable client success stories. In 2023 Meta Media successfully pitched on Dromex – Africa’s leading manufacturer and distributor of work wear and personal protective equipment – and has over the past year seen phenomenal outcomes as a result of strong strategic and digital expertise, underpinned by a collaborative partnership.

Additionally, MediClinic South Africa initially procured Meta Media’s Above-The-Line services to communicate its value proposition. However, it has now leaned into Meta Media's digital offering, which is aiding the healthcare company’s communication efforts group-wide.

"We celebrate setting new benchmarks in client satisfaction within the media sector. Our 'Love Scores' concept, emphasising team expertise, client care, honesty and result-driven strategies, fundamentally redefines achieving exceptional client satisfaction. The growing relationships with Dromex and MediClinic are powerful testaments to the efficacy of this innovative approach," concludes Andrea Leeuwner, media director at Meta Media. 

For more information, visit You can also follow Meta Media on Facebook, LinkedIn, or on X.

*Image courtesy of Canva