The five-year initiative will provide Wowzi's content creators access to a range of digital card benefits.

Leveraging MDP's expertise in digital payments, these cards are designed to offer content creators a seamless and secure user experience, simplifying both online and offline transactions.

"Our journey has always been driven by the belief that content creators are the heartbeat of the digital age. This strategic partnership with Mastercard and MDP represents a pivotal moment in our mission to empower these creators," says Mike Otieno, co-founder and president of Wowzi.

"Innovation is at the core of our values, and we recognise that the influencer and creator market is underserved when it comes to payment solutions. We are dedicated to being at the forefront of technology solutions that cater to the unique needs of content creators. This collaboration allows us to not only address those needs but to set new standards in financial empowerment, security and convenience for our valued community," adds Otieno.

According to Mastercard, these innovative digital cards will revolutionise the way content creators manage their finances. Content creators will now receive payments from brands, fans, or sponsors, directly onto their digital cards.

This will facilitate a secure and convenient financial management process, streamlining both online and in-store transactions while granting content creators’ access to exclusive Mastercard rewards and benefits.

"Our decision to invest in the influencer and content creation space is a testament to our belief in the transformative power of the gig economy. As the world of work continues to evolve, we are inspired by the incredible impact content creators have on global culture and the economy," says Shehryar Ali, senior vice president and country manager for East Africa and Indian Ocean Islands at Mastercard. 

"Our objective is to empower these digital trailblazers with the financial tools and security they need to thrive in the dynamic payments landscape. This investment aligns with our vision to promote financial inclusion and drive innovation in an ever-evolving digital economy," Ali.

This partnership introduces a range of unique digital card features, like Watch Cards and Ring Cards. These wearable contactless payment solutions offer content creators a blend of convenience, security and style. 

"In a rapidly evolving digital landscape, it's clear that the future of finance is intertwined with the influencer space. As pioneers in the issuing and processing industry, we understand the importance of security and innovation," says Frank Molla, managing director at MDP Africa. 

"This collaboration with Wowzi and Mastercard signifies our commitment to shaping the financial future for content creators, empowering them with more than just payments, it will be a secure and seamless experience," adds Molla. 

As the content creation industry grows, so does the need for efficient, secure and flexible payment solutions that keep pace with the dynamic nature of digital content creation. This partnership represents a significant leap forward in meeting these needs, fostering a more vibrant and sustainable ecosystem for content creators worldwide, Mastercard concludes. 

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*Image courtesy of contributor