According to The One Club, Young Ones is one of the world's most acclaimed competitive showcases for advertising, digital communication and design students. The programme offers four separate competitions:

Young Ones ADC, offering students the chance to earn an ADC Cube by competing in many of the same disciplines and categories as the prestigious ADC Annual Awards.

Young Ones One Show Brief competition, which tasks a team of students with creating work for a specific client with the chance to earn a coveted One Show Pencil.

Young Ones Portfolio competition, where students submit six to 15 projects and have them judged as a representation of their entire body of work by industry professionals.

Young Ones TDC, where student entries in typography, lettering and type design can win a Certificate of Typographic Excellence from the Type Directors Club, part of The One Club for Creativity.

Based on cumulative points for all awards won by a school's students in 2024's competition, Brigham Young University Provo was crowned Young Ones 2024 School of the Year.  

Rounding out the top five schools, in order, are:

  • Filmakademie Baden-Württemberg Ludwigsburg
  • ArtCenter College of Design Pasadena
  • Berghs School of Communication Stockholm, and
  • School of Visual Arts New York.

The One Club Global Creative College Rankings for 2024 can be viewed here and a showcase of all Young Ones 2024 winners can be viewed here.

The top winners in the four Young Ones competitions in 2024 are as follows:

Young Ones ADC 2024 (27 Gold Cubes, 33 Silver, 41 Bronze, 211 Merit)

  • Filmakademie Baden-Württemberg Ludwigsburg is the top school in Young Ones ADC 2024 with nine Gold Cubes. Two of the Golds were for "Highlife": one in Motion / Film Craft, Cinematography and the other in Advertising, Craft in Video.
  • Brigham Young University Provo took home three Golds, including two for IMAX — Maximum Immersion in Motion / Film Craft: one in Cinematography and the other in Editing.
  • Two Golds each went to ArtCenter College of Design Pasadena, FIT Advertising & Digital Design New York, Hochschule für Fernsehen und Film München Munich, and Miami Ad School Berlin.

Young Ones One Show 2024 Brief competition (15 Gold Pencils, 17 Silver, 26 Bronze, 97 Merit)

  • Brigham Young University Provo was awarded four Gold Pencils in the Young Ones One Show 2024 Brief competition, including two for Duolingo in Experiential & Immersive ("Duo Wingwoman" and "The Owl"), and two for Dove 'Make Self-Love Genetic', one in Film & Video and the other in Integrated Campaign.
  • With two Golds each are ArtCenter College of Design Pasadena, both for 'Duolingo: Mother Tongue'; Berghs School of Communication Stockholm (two briefs for Velveeta: 'Velveeta Vision Pro' and 'Show Us Your Receipts') and Openlearn Academy Fort Lee (US), both for Fanta: 'Orange Blood' and 'Refresh Label'.
  • One Gold Pencil each in the competition went to Boston University Boston, Miami Ad School Miami, Miami Ad School São Paulo, Savannah College of Art and Design Savannah and The Pub School Guayaquil.

Young Ones 2024 Portfolio competition (36 winners from 21 schools)

  • Savannah College of Art and Design Savannah led in the Young Ones 2024 Portfolio competition with six wins, going to the following students: Lauren Neu, Stephanie Sandoval, Joshua Stoker, Xavier Thompson, Xiyuan Wang and Wisdom Warner.
  • School of Visual Arts New York picked up five YO Portfolio wins, including two by Huu Minh Pham and one each going to classmates Junhyuk Lee, Mina Son and Waner Zhang.
  • Four Young Ones 2024 Portfolio wins went to ArtCenter College of Design Pasadena students: Harper Quihan Chen, Bamba Kimball, Michael Jiazhi Wang and Jocelyn Ziying Zhao.
  • There were three student winners from Berghs School of Communication Stockholm: Albert Bäckman, Miranda Kyker and Emil Sörensen.  
  • Representing Miami Ad School Berlin were two winners: Kunal Khade and Inna Tabachenko.

Young Ones TDC 2024 competition (46 winners from 29 schools)

  • ArtCenter College of Design Pasadena topped 2024's Young Ones TDC 2024 competition with four students winning eight TDC Certificates: three by Jocelyn Ziying Zhao, two by Alan Xu and one each by Gwen Geng, Esther Yeseul Lee and Weiying Ma.
  • School of Visual Arts New York has four wins: two by Zedan Peng and one each by Huu Minh Pham and the school's Yearbook team.

The three top entrants in Young Ones TDC 2024 as decided by the jury also receive cash awards, as follows:

  • USD$1 000: Jocelyn Ziying Zhao, Art Center College of Design in Pasadena, for 'Fabric Museum' in Communication Design: Branding / Identity.
  • USD$500: Hu Chuan, Ma Yuanning, Ma Yuanzhi, Yang Haojiong and Yin Wenqi (team), China Academy of Art in Hangzhou, for 'Brain Garden 2023' in Communication Design: Branding / Identity.
  • USD$300: Alan Xu, ArtCenter College of Design in Pasadena, for Enco International Limited in Communication Design: Motion Design.

Young Ones is celebrated annually with the goal of inspiring and nurturing the next generation of advertising professionals, says The One Club. Events during the week present an invaluable opportunity for college students and graduating seniors to network with top agency professionals, receive feedback on their portfolios, experience the industry's best work.

The 2024 programme was made possible in part from support from Young Ones One Show 2024 Brief competition sponsors:

  • Dove
  • Duolingo
  • Fanta
  • Mio
  • NotCo, and
  • Velveeta.

The Young Ones 2024 Student Awards is the first event of Creative Week 2024, taking place from Monday, 13 May to Friday, 17 May in New York.  

Now in its 15th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club's leading global awards shows, and discuss the latest creative trends and issues, adds The One Club. 

Other Creative Week 2024 programming includes:

  • Type Directors Club TDC70 Best of Discipline winners and exhibition on Tuesday, 14 May
  • ADC 103rd Annual Awards on Wednesday, 15 May
  • exclusive Executive Creative Summit-New York on Thursday, 16 May, and
  • The One Show 2024 awards ceremony on Friday, 17 May.

The One Club says individuals can visit Creative Week 2024 for more information and to buy tickets.

For more information, visit www.oneclub.org. You can also follow The One Club on Facebook, LinkedIn, X, Instagram or TikTok. 

*Image courtesy of contributor