Rob Garden, managing partner at Levergy, says, "At Levergy, we strive to create genuine brand connections by tapping into people's passions, creating meaningful impact for our clients as a result. To be recognised as the only South African agency on a major global stage for marketing and strategic effectiveness is a wonderful testament to this."
'Stand Tall', according to the agency, was created to use the sport of netball to inspire young South Africans to "live their monate". It became the lead execution for the 2023 Netball World Cup in Cape Town and Telkom's main brand campaign for the period, receiving record returns for a women's sports sponsorship.
The WARC Awards honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success.
John Bizzell, awards lead at Warc, says, "Winning a Warc isn't easy, so all shortlisted entrants should be hugely proud of their work getting to this stage."
The winners of the Bronze, Silver and Gold Awards across all five regions will be revealed on Wednesday, 22 May. All Gold winners will automatically progress to compete at a global level where a super-jury made up of all the regional jury chairs will award the Warc Grands Prix.
"I am really proud of our team of passion experts at Levergy and immensely thankful to our partners at Telkom for collectively bringing this inspiring piece of work to life," concludes Garden.
For more information, visit www.levergy.co.za. You can also follow Levergy on LinkedIn, X or Instagram.
*Image courtesy of contributor