According to Everlytic, Pipedrive is a customer relationship management (CRM) platform designed for sales teams globally. It is used in the local business sphere, and the new integration will aim to drive efficiencies for sales teams and leaders by syncing contact data from Pipedrive over to Everlytic.

"At a time when local businesses really need to kick start sales and drive lead nurturing, Everlytic is making sure that local sales teams can maximise the many benefits of automated lead nurturing software," says JD Engelbrecht, MD, Everlytic.

"With our new integration, for example, companies that currently use Pipedrive’s CRM can now set up a series of communications that get triggered on a field change in their pipeline, essentially nurturing sales leads in a more strategic, efficient and powerful manner," Engelbrecht adds. 

"For instance, when a lead moves from 'contact made' to 'proposal sent', sales professionals can now kickstart a powerful lead nurturing journey to keep the brand or business top of mind, and provide additional information to prospective clients via email to assist in sealing the deal," Engelbrecht says. 

According to Everlytic, with Pipedrive, lead nurturing emails can be sent automatically and are personalised with the sales consultants’ name and email addresses so that recipients continue to feel nurtured by the same contact person. 

Everlytic says that this can trigger important workflows and content: for example, when a stage field changes to ‘proposal sent’, the platform could automatically send a series of strategic messages and content to help nurture the lead to close. "This can make all the difference in a highly competitive, post lockdown business environment," says the team at Everylytic.  

"With businesses now moving to remote or hybrid modes of working with less social contact and fewer in-person meetings, technology such as smart messaging software and automated lead nurturing are arguably going to become a key differentiator in the global sales environment," adds Engelbrecht.

"The Everlytic offering, in conjunction with leading CRM platforms, is designed to remove much of the legwork for marketing and sales teams — and enables these professionals to focus on strategic work and business relationships while the software works its magic. It creates an efficiency that expands the capacity of your team," concludes Engelbrecht. 

For more information, visit www.everlytic.co.za. You can also follow Everlytic on Facebook or on Twitter.