With targeting capabilities ranging from demographics, psychographics, geo-location, and custom, data-defined segments, the AdsWizz platform aims to ensure that audiences are targeted more efficiently.

Nick Grubb, Kagiso Media radio chief executive, says, "We’ve been waiting for the right time to launch this capability. We wanted to be sure we had the right partner and enough scale to be a meaningful solution to our advertisers. Our stream volumes have risen exponentially in the last year to market-leadings levels, and the AdsWizz platform is the global gold standard, implemented in most major markets by the top media companies." 

The cutting-edge technology will also enable East Coast Radio and Jacaranda FM to create better ad experiences for their listeners, while at the same time helping ad buyers reach their campaign objectives more effectively.

Mediamark’s CEO Wayne Bischoff adds, "We are thrilled to be powering the digital audio advertising revolution in South Africa. Digital audio platforms are bringing the world of radio and digital together in a major way. This partnership allows us the opportunity to offer clients a seamless presence across both mediums, unlocking multiple touchpoints with our listeners across our valued radio partners." 

"We are seeing digital audio listening increase every month across the world. Giving advertisers access to this valuable inventory shows Kagiso Media’s initiative to become the leader in the digital audio advertising space," says Brieuc Verwilghen, vice president of supply for EMEA and APAC at AdsWizz. "We’re excited to partner with Mediamark and Kagiso Media Radio to help scale and grow their digital audio markets." 

"While we expect a lot of uptake from large corporates, it’s important to note that the level of targetability that digital audio advertising brings to the table means that this will also be affordable to smaller businesses. It’s a great avenue for SMEs who may not have been able to afford radio advertising in the past to start advertising in the medium and reap the rewards that it offers," Bischoff concludes.

For more information, visit www.kagisomedia.co.za.