WarnerMedia is a global advertising and entertainment company that creates and distributes premium content from a diverse array of storytellers and journalists to global audiences. It does this through its consumer brands like HBO, Warner Bros., CNN, and DC Entertainment. It is also home to brands such as Cartoon Network, Boomerang, Adult Swim and TNT.
"A key driver is definitely WarnerMedia’s outstanding reputation for creating premium content and delivering exceptional experiences to our African viewers. The performance of our multiplex, and the variety of our audience profiles, will give advertisers valuable media exposure. [This ] combines reach, diverse content opportunities and strong brand association, enabling valuable advertising ROI," says Guillaume Coffin, VP and head of commercial and business development at WarnerMedia France, Africa and Israel.
“We are extremely excited to welcome our two favourite kids channels and the Hollywood blockbuster channel to our platform," says Piwe Motshegoa, head of sales: general entertainment. We look forward to a great partnership that will expand our value proposition in the market and offer great value to advertisers. With the addition of these channels to our portfolio, our advertisers have an opportunity to enhance their campaigns and tap into new audiences."
DStv Media Sales representation of the WarnerMedia brands will be phased in. It will start with the kids multiplex, Cartoon Network and Boomerang on Wednesday, 1 July, and TNT from the end of July. Contact [email protected] for queries.
For more information, visit www.dstvmediasales.com.