Eclipse Communications says that it is the appointed agency to manage the public relations account of Nando's, one of South Africa's favourite restaurant and condiments brands.

According to the agency, the Nando's win is a high watermark.

"The pitch process was highly competitive and rigorous, with multiple stages and testing scenarios," says Eclipse Communications managing partner and Africa lead Cheryl Reddy.

"However, we had great conviction in the creative concepts and value-based solutions that we proposed and are so pleased that the Nando's team recognised this," adds Reddy.

The scope of work includes:
  • landing critical messages outlined in its marketing priorities calendar
  • leveraging sponsorship and events
  • campaign communications
  • product and new and refurbished restaurant launches
  • reputation management, and
  • creative PR-led ideas and campaigns.
Justine Cullinan, Nando's GM marketing for brand strategy and communications, adds, "As a much-loved and deeply recognisable brand in the South African landscape, we take great care in selecting our agency partners."

Cullinan says, "We certainly take the role of PR very seriously in developing our brand communications. We were looking for an agency willing to continually push the envelope for Nando's and a partner that understands the importance of big and small ideas. This will enable Nando's to add value to the lives of our consumers and South Africans in general."

Reddy adds, "This is an exciting time for our agency and we are determined to use the momentum generated by this win to continue establishing Eclipse Communications as a premier full-services agency across Africa and further afield."

"While we are all certainly enthused about securing this new business, we are also clear-minded about the work that lies ahead. Through leveraging our adaptive team, along with their collective institutional knowledge, we will look to guide the brand's growth and execute our vision for our newest client," Reddy concludes.

For more information, visit www.eclipsepr.co.za. You can also follow Eclipse Communications on Facebook, Twitter or on Instagram.