Colors Gujarati is the only Gujarati general entertainment channel that reflects the heterogeneous cultures of Gujarat and is reminiscent of the state's traditions through its content.
ZCG says that it will be entrusted with end-to-end digital communication management as Viacom strives to build deeper inroads into various regions in India through a vernacular medium.
"Viacom has redefined the entertainment industry through its engaging content and top-notch creativity. We are proud to partner with Colors Gujarati to aid it in its journey to disrupt the vernacular entertainment industry," says Khushboo Solanki Sharma, co-founder of Zero Gravity Communications.
"As a strategic partner, our key focus will be on building Colors Gujarati's strong recall across platforms via storytelling and help them stay connected with their target audience," adds Sharma.
Founded in 2014, Zero Gravity Communications is a 360-degree strategy, branding, advertising and digital solutions company. The company's portfolio includes brands such as:
- Havmor Ice Creams
- Goyal & Company
- Venus Group
- NBC Bearings of CK Birla Group, and
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