Many areas in the OFM footprint are experiencing one of the worst droughts in over a century, with the Northern Cape and far-flung western regions of North West suffering the most. Additionally, drought conditions have prevailed for the past five years, resulting in a knock-on effect on agriculture, the rural economy and social welfare of residents.

According to a report from the Northern Cape Early Warning Committee, farmers are so indebted that they cannot secure loans to buy feed to keep their animals alive. Farmworkers are increasingly at risk of losing their jobs and many rural businesses are battling to keep their doors open.

In many farming communities, children are taken out of school because their parents cannot afford transport costs. The report states that even if rains come and provide relief, it will take another five years for farmers and the land to recuperate.

Seeing these regions as the heartbeat of OFM’s listenership, the radio station says that it feels compelled to assist in helping these communities in the Free State, Northern Cape and North West. 

"OFM has created a platform where we can share credible and verified projects to assist struggling farmers in our area," says Lindiwe Mtwentula, OFM marketing manager.

"These vary from food, clothes, animal feed and money. There are so many ways to get involved, and we urge our listeners to open their hearts and help the people who are responsible for our food security," adds Mtwentula.

"It is a sad state of affairs in our beautiful Central South Africa," concludes Nick Efstathiou, CEO of OFM's holding company, the Central Media Group. "As the leading media hub, it is our responsibility to carry a message of hope to our farmers and ask our audiences to assist where they can. If we work together, we will make a material difference."

Some of the projects listed include:
  • The Agri Northern Cape Drought Relief Fund
  • The Boks vir ‘n Boervrou 
  • Braaibroodjie vir ‘n Boer 
  • Gift of the Givers 
  • Golfers are Givers projects
For more information, or to donate, visit www.ofm.co.za. You can also follow OFM on Facebook, Twitter or on Instagram.