According to the station, the competition has raised the stakes in 2022 with up to R250 000 up for grabs, four times a da. this is every weekday for three weeks. 

This is for the participating individuals as well as for 2022's charity The Peninsula School Feeding Association.
 
The Peninsula School Feeding Association says that it provides two balanced and nutritious meals daily to starving children across the province.

According to the latest University of Cape Town and Children's Institute report, three out of four South African children go hungry every day. Without the right nourishment, they struggle with stomach cramps, concentration and information retention.

As a result, these children don't perform as well in school, or they simply don't attend school at all. Daily school meals provide an incentive to attend school and to help children focus on their studies, says the duo.

May Money Madness with Lottostar on Kfm 94.5 was launched on Tuesday, 3 May, with competition moments happening on-air from Monday, 9 May for a period of three weeks.

Each day, four listeners can win up to R250 000 on: 
  • Kfm Mornings with Darren, Sherlin and Sibs
  • from 9:00 to midday with Tracey Lange, and
  • twice in the afternoon on The Kfm Flash Drive with Carl Wastie and Zoë Brown.
Kfm says that its listeners are highly responsive to charitable causes and, in 2022, listeners will have the opportunity to do even more good.

"Our annual May Money Madness station promotion just gets bigger and better every year. It is creating even more life-changing moments for our listeners and the people across the Cape — for the winners of course, but most importantly for the hundreds of children who will now receive two nutritious meals a day," says Kfm 94.5 station manager, Stephen Werner. 

Werner adds, "The Peninsula School Feeding Association does amazing work. Being able to concentrate and being healthy gives children a real opportunity to excel at school — and this organisation makes that happen. We are honoured to be able to work with our partner LottoStar to enable this great cause."

"We love this campaign," says LottoStar director Tasoulla Hadjigeorgiou. "Every year, we get the opportunity to change people's lives by making really big winners and even more so by raising money for very deserving charities."

"This year's charity is particularly close to our hearts — if you enable these children to learn, you create an opportunity for a much brighter future for them," Hadjigeorgiou concludes.

For more information, visit www.kfm.co.za. You can also follow KFM 94.5 on Facebook, Twitter or on Instagram.