The Momentum-gsport partnership developed as a result of the '#NoApologyForMySuccess' campaign, which launched earlier this month. Sporting and media personality Kass Naidoo, the founder of gsport, developed the platform with the intent to encourage support of women’s sport.

"The gsport Awards elevate women in sport and encourage them to own their success," says Naidoo. "When I found out about the '#NoApologyForMySuccess' campaign, I knew it was a perfect partnership. For too long, women have apologised for excelling. This partnership between gsport and Momentum inspires women to stand in their light on a premier platform that recognises women in sport."

The 2019 Momentum gsport Awards ceremony will be hosting minister of sport Nathi Mthethwa, and other dignitaries who aim to provide a platform for women sporting personalities.

The awards will honour the likes of Caster Semenya, Gerda Steyn, Thembi Kgatlana, Saray Khumalo and Desiree Ellis, and teams such as Banyana Banyana and the Springbok Women's Sevens.

Nontokozo Madonsela, chief marketing officer of Momentum Metropolitan Holdings, says that Momentum is excited to work with gsport to raise the profile of South African women in sport. "The winners of these awards have put in a lot of work towards their achievements, and they need to be celebrated," Madonsela adds.

"Like other areas of life such as work or at home, women in sport face unique challenges. They are reaching incredible milestones, yet our women don't always own their success as their male counterparts do. This is not due to external factors only, but also because women tend to downplay their own success, a habit ingrained by society from a young age," she concludes.

Momentum encourages South Africans to rally behind women athletes, coaches, teams and other sporting personalities ahead of — and after — this year's Momentum gsport Awards. The 2019 Momentum gsport Awards will take place on Thursday, 31 August at The Deck the Wanderers.

For more information, visit www.momentum.co.za. You can also follow Momentum on Facebook, Twitter or on Instagram.