The awards have established a reputation as the largest independent social and digital media awards in Southern Africa.
The
New Gen Awards celebrate innovation and excellence through an array of categories that recognise leading corporates and agencies. It also recognises outstanding campaigns produced to promote brands in innovative, fresh and original ways.
The 2022 categories include:
- Corporate Awards
- Agency Awards
- Online Media and Tools Awards
- Student Awards
- Individual Awards, and
- the Overall Special Awards.
Stephen Paxton, the
New Gen Awards founder and CEO, says, "It is an honour to welcome Ben Krawchuk to this year's judging panel. In all the years that I have known and worked with Krawchuk, he has shown an extraordinarily high level of integrity and promise."
"This — together with his drive, industry insight and keen eye for detail from concept to execution — make him a coveted judge. As the
New Gen Awards continue to evolve, we're looking forward to seeing some phenomenally creative and innovative solutions applied by the contestants. It's sure to be an exciting event this year," adds Paxton.
With over two decades of traditional and digital marketing experience, WayFillian aims to take all levels of marketing to new heights and to break barriers — establishing its reputation as one of South Africa's leading communications and digital marketing agencies.
WayFillian says that it further aims to turn the usual agency model on its head. The awards say that it is this unusual and refreshing approach that made
New Gen take notice.
"This is the very type of perspective that
New Gen appreciates and recognises as an important factor in judging excellence within the marketing industry," the awards conclude.
For more information, visit
www.newgenawards.co.za. You can also follow the
New Generation Social and Digital Media Awards on
Facebook or on
Twitter.