"Our focus from the outset was to create a new era of PR agency — one that delivered work that was not just strategically and creatively powerful, but also work that was deeply embedded in impact," says managing partner Dustin Chick.

"Winning and being shortlisted for various SABRE Awards across the EMEA region is an incredibly humbling moment in Razor's journey. We have been single-minded in our focus to do better work that is measurable, sparks authentic conversations and pushes the industry’s boundaries," adds Chick.

"Awards like this are not just recognition of our approach to each project; they are testament to the culture we nurture within our team and the partnerships we forge with our clients," says Chick. 

Chick was also named PR Professional of the Year 2021. Razor scooped three awards, as well as one Special Mention Award.

"Our commitment was simple. A better place for people and a better place for clients. Over the last 18-months, we have very deliberately focused our attention on these pillars, where our culture shone through in the people and clients we partner with, but very demonstrably in the work for our clients. We have built deep partnerships founded on a common appreciation for what excellence looks like," says partner Kalay Maistry.

Over the last 18-months, Razor says that it has grown to a team of 15 senior comms professionals serving 24 clients. The agency is one of the fastest-growing start-ups ever in the history of the M&C Saatchi Group globally.

"To some, launching a new company during a pandemic and an economic recession may have seemed like a bad decision or perhaps even a moment of madness, but we believe deeply in what we do as an industry and how we do it as an agency. The ability to connect organisations, their leaders, the people and their products and brands to audiences in the most powerful and compelling way possible is no longer optional," adds Chick.

"There's no denying that Razor's growth over such a short period of time is a remarkable achievement. But what truly stands out is the culture they've built, allowing them to forge incredible client partnership and deliver work with impact," says Mike Abel, co-founder and CEO of M&C Saatchi Group South Africa. "This industry recognition is a testament to our belief that people with the best people win and even in the most trying times, nothing is impossible."

For more information, visit www.mcsaatchigroup.co.za.