According to Ster Kinekor Sales, the impact from COVID-19 continues to be felt across the world on consumers and customers across the marketing, creative and media industries.

The team has reported that it has become clear that priorities have shifted to the need of protecting people, serving consumers with essential items and focusing on preserving companies, society and economies.

"Cannes Lions, at its core, has always been about creativity and the Lions. We realise that the creative community has other challenges to face, and simply isn't in a position to put forward the work that will set the benchmark," says the team.

"The difficult decision follows in-depth consultations with partners and customers and reflects the unprecedented societal, health and economic challenges currently facing the world, as well as our desire to remove any uncertainty about the running of the awards and event for partners and customers," concludes the team at Ster Kinekor.

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