The segments include foodies and travellers, sports fanatics and financial savvy investors, as well as eco-warriors — among others. The initiative aims to promote an easier fit between brands and Ads24's extensive readership. These 'tribes' live across Ads24's range of titles and across all of its print, digital and social media platforms.


Ads 24 says that this means that brands can easily implement an integrated, innovative, multi-platform campaign — thereby engaging with the right people, on the right platform, at the right time and with the right content and message.

In addition to offering advertisers access to its 'Dynamic Tribes', Ads24 says that it has aimed to make it simple to find the 'sweet spot' between consumer interests and their publications. 



For more information, visit www.ads24.co.za. You can also follow Ads24 on Twitter.