Peter Monais, CEO of Publicis Media, says, "In an ever-transforming media landscape, I'm keen to observe how data, technology and creativity merge to produce great work that drives business results for clients."
Finalists and winners not only stand a chance of winning in their respective categories of the awards, as well as the Roger Garlick Grand Prix award
The Roger Garlick Awards
were conceptualised in the year 1999 to recognise outstanding performance in the field of Media Strategy
. This award was named after the late Roger Garlick. Garlick embraced the notions of media innovation and creative media strategy, and was recognised for his revolutionary efforts in this field.
Donald Mokgale, managing director of Carat JHB and an AMASA
judge supports Roger's vision, and says, "In an economy that is under duress, businesses are looking for solutions that will help them survive the tough times. Media historically has always been one of those tools that can do that, if done correctly. Ergo, media campaigns whose creativity drives business results and returns are crucial during these trying times. So a very critical criteria is business results."
Winners will be announced at the award ceremony, which will be held on Thursday, 24 October at The Houghton Hotel in Johannesburg. Tickets are limited and can be booked online
"Indicative of the digital transformation that the industry is currently navigating, it was encouraging to see a record number of entries across the digital disciplines, especially in the Best use of Tech and Data
category. To all the shortlisted agencies and candidates, best of luck,” concludes Taryn Naledi Hood, jury manager for the AMASA Awards
For more information, visit www.amasaawards.co.za
. You can also follow the AMASA Awards
or on Twitter