Peter Monais, CEO of Publicis Media, says, "In an ever-transforming media landscape, I'm keen to observe how data, technology and creativity merge to produce great work that drives business results for clients."
Finalists and winners not only stand a chance of winning in their respective categories of the awards, as well as the
Roger Garlick Grand Prix award.
The
Roger Garlick Awards were conceptualised in the year 1999 to recognise outstanding performance in the field of
Media Strategy. This award was named after the late Roger Garlick. Garlick embraced the notions of media innovation and creative media strategy, and was recognised for his revolutionary efforts in this field.
Donald Mokgale, managing director of Carat JHB and an
AMASA judge supports Roger's vision, and says, "In an economy that is under duress, businesses are looking for solutions that will help them survive the tough times. Media historically has always been one of those tools that can do that, if done correctly. Ergo, media campaigns whose creativity drives business results and returns are crucial during these trying times. So a very critical criteria is business results."
Winners will be announced at the award ceremony, which will be held on Thursday, 24 October at The Houghton Hotel in Johannesburg. Tickets are limited and can be booked
online.
"Indicative of the digital transformation that the industry is currently navigating, it was encouraging to see a record number of entries across the digital disciplines, especially in the
Best use of Tech and Data category. To all the shortlisted agencies and candidates, best of luck,” concludes Taryn Naledi Hood, jury manager for the
AMASA Awards.
For more information, visit
www.amasaawards.co.za. You can also follow the
AMASA Awards on
Facebook or on
Twitter.